What Is the Difference Between Social Media Management & Social Media Advertising

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Social Media Advertising

Social media advertising means using social media platforms to promote and sell your products/services. If you want to master the digital marketing basics, starting with social media marketing is a great idea.

One of the major advantages of advertising on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is that you can choose your target audience.

According to Hubspot, 92% of business owners and marketers say that social media is crucial to their business. For Digital Marketing Agency in London check Vivid SEO.

In fact, that same report says that more than half of people who’ve been using social media advertising for at least two years reported it helped them increase sales.

So what social media platforms should you use for your business?

Here are some of the most popular platforms at a glance:

Facebook:

A Facebook Page for your brand makes you more discoverable, and is a great way to connect with potential customers. Facebook Ads have proven to be highly successful in gaining more exposure for a business.

Instagram:

Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.

Twitter:

Twitter for businesses reaches straight out to people who are looking for new products and special deals. According to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses on Twitter plan to purchase from them, while 69% have already bought something from the companies they follow.

Pinterest:

With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas. The visual content you create and share on your Pinboards can be used to catch the attention of your audience and encourage them to try your products.

LinkedIn:

LinkedIn is an essential network for building your brand and creating strong business connections online. You can use it to share content, keep up-to-date with trends, and connect with key influencers in your industry.

Social Media Management

Social media management allows you to manage all of your social profiles (Facebook, Instagram, Twitter, etc.) together on a single platform.

Social media management also helps you handle your inbound and outbound online interactions in a better way.

In simplest terms, it streamlines how you participate in conversations that are happening across different platforms – blogs, social networks (like Facebook), and even public and private online communities.

Email Marketing

Before you ask, yes, it still works.

In fact, 82% of B2B and B2C businesses use email marketing today.

Why? Because:

A. For every $1 spent, email marketing generates $38 on an average, and

B. Over 34% of people worldwide use email

That’s why email marketing has become a lot more competitive now; it is one of the most effective channels in our guide to digital marketing basics.

The key is to make your emails stand out, which is easier said than done. Before you create an email campaign, you need to understand the psychology of your potential customers. To know more info on SEO Services check Ibin

Bombarding them with emails to promote your product will only harm your brand image. According to a 2016 study by Hubspot, 78% of people unsubscribed from emails because a brand was sending “too many emails.”

This comprehensive post will help you learn more about the importance of email marketing for your business.

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