Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.
Some of the Social Media Marketing Tips are as follows :
1. Drive Followers to Your Website
Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital
2. Monitor Competitors’ Social Media Practices
Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.
3. Don’t Overwhelm Yourself
Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.
4. Share Your Knowledge
Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.
5. Advertise Your Social Media Involvement
Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.
6. Look for Your Niche
Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.
7. Come up with a plan
What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.
8. Post consistently
Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!
9. Super content
Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.
10. Stay productive
You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here
11. Use lots of images
Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.
12. Get creative
Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.
13. Measure your results
Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.
14. Connect with others
Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.
Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.
1) Your individual fans become much more engaged and loyal.
2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.
16. Watch your competitors
Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.
17. Stand out
Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)
18. Team up
Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.
19. Use Hashtags
Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.
20. Pick the right networks
There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.
21. This or that
There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.
22. Post it again
Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.
23. Pay attention
Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).
24. Track clicks
When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.