Top 24 Social Media Marketing Tips

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Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.

Some of the Social Media Marketing Tips are as follows :

1. Drive Followers to Your Website

Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital

2. Monitor Competitors’ Social Media Practices

Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.

3. Don’t Overwhelm Yourself

Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.

4. Share Your Knowledge

Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.

5. Advertise Your Social Media Involvement

Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.

6. Look for Your Niche

Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.

7. Come up with a plan

What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.

8. Post consistently

Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!

9. Super content

Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.

10. Stay productive

You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here

11. Use lots of images

Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.

12. Get creative

Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.

13. Measure your results

Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.

14. Connect with others

Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.

15. Reciprocate

Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.

1) Your individual fans become much more engaged and loyal.

2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.

16. Watch your competitors

Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.

17. Stand out

Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)

18. Team up

Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.

19. Use Hashtags

Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.

20. Pick the right networks

There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.

21. This or that

There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.

22. Post it again

Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.

23. Pay attention

Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).

24. Track clicks

When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.

Top 7 Social Media Trends For Your Business

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2018 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For Digital Marketing Company Check Vivid Digital  

Here are top 7 Social Media Trends For Your Business are as follows :

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth. For SEO Companies in London visit here

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective.

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

The Best Keyword Research Tools For SEO

 

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If you’re improving SEO, you’re going to need a few tools. We’ve mentioned a couple of them already, but here’s a full list of the keyword research tools we like. Many of these go way beyond keyword data to help you analyze different aspects of your marketing.

Ahrefs

Ahrefs is an all in one toolkit to help you improve search traffic.

Answer the Public

Answer the Public shows you the questions searchers ask to help you with content targeting.

Bing

Bing includes a keyword research tool in Bing Webmaster Tools. The tool provides volume and keyword suggestions.

Google Adwords Keyword Planner

Google Adwords Keyword Planner provides monthly global and local keyword search volumes.

Google Trends

Google Trends is a useful tool for deciding which of several similar search terms is more popular For Digital Marketing Companies Check Vivid Digital

Keyword Eye

Keyword Eye brings together keyword data from Google, YouTube and Amazon, and helps you find keywords, questions and competitors’ keyword and advertising data, as well as trending content.

Keyword Spy

Keyword Spy is a downloadable keyword tool which helps you to identify competitors’ keywords and find related terms you can use in your own content and marketing.

Keyword Tool

Keyword Tool is a free online tool that generates around 750 Google keyword suggestions. It also offers keyword suggestions for Bing, YouTube, Amazon, eBay and Apple’s app store.

Long Tail Pro

Long Tail Pro includes a number of useful keyword research features. As well as simply finding keywords, you can assess ranking difficulty, competitiveness and can filter results in various ways, such as by local search.

LSIGraph,

LSIGraph, mentioned earlier, provides a long list of Google autocomplete suggestions.

Moz Keyword Explorer

Moz Keyword Explorer allows you ten free searches a month. If you need more, you’ll need to upgrade to Moz Pro. You can search for keywords to find related terms and search volume.You can also filter results according to similarity, volume and range of sources.

SEMrush

SEMrush is a comprehensive marketing toolkit that includes a lot of SEO tools. You can try out a free keyword search on this page.

The SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more.

SERPS keyword research database

The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.

Soovle

Soovle provides autocomplete suggestions from multiple sources on a single page. In addition to Google, YouTube, Amazon and Bing, it includes data from Wikipedia, Answers.com and Yahoo.

SpyFu

SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for SEO and ads.

Ubersuggest

Ubersuggest provides lists of keywords, though you’ll have to install the Keyword Everywhere extension to get search volume and cost per click data.

Wordstream Keyword Tool:

Wordstream Keyword Tool: This tool uses browser searches, information from internet service providers and search data to include a wide keyword database. You can get 10 free searches then one daily search for free.

What Are The Top Search Engine Optimization Ranking Factors

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If you’re looking for the top search engine ranking factors, the answer isn’t a million miles away. Google’s been clear on its top three:

A. Links
B. Content
C. RankBrain, or user experience
Let’s look at these in more detail.

1. Links

Links are a crucial SEO ranking signal because they’re what the web is built on. When you’re talking search engine ranking, three types of links matter:

A. Inbound links –

links coming to your site from external web pages

B. Outbound links –

links from your web pages to external sources

C. Internal links –

links within your site to your own content

Inbound links help Google figure out if your content is relevant and authoritative. As we mentioned, if your web page gets a link from a site that’s already an authority, that link is more valued than a link from a low quality site.In contrast, low quality inbound links can hurt your search ranking, so keep those to a minimum. We’ll explain how to do that in a minute.

To find your inbound links with SEMrush, you’ll need to set up a project to track key metrics for your domain. Then go to SEO Toolkit » Link Building » Backlink Audit. This will bring up an overview report. At this point there are two things you can do:First, to find low quality backlinks, look at the Domains by Toxic Score section.Click on the toxic percentage to see suspect inbound links. SEO Agency in London visit Vivid SEO

Then you can choose to keep or whitelist those links (if they’re not really toxic), or remove or disavow them if they are. Google suggests website owners exercise caution with link disavowal.Here’s the second way to check out your inbound link profile:Go back to the main Backlink Audit report in SEMrush, and click on Analyzed Backlinks to see inbound links.

In terms of outbound links, it’s important to create links to authoritative sites relevant to your topic. This shows visitors and Google that you’re creating quality content. Often, you will find authoritative content when researching a content topic. Then you just need to make a note of it so you can add it to your content.

You can also increase the value of your own pages by interlinking your content to create internal links. An authoritative page can pass on search ranking or link juice to other pages on your site. So if you have an in-depth resource, you can link to it every time you talk about your topic.

2. Content

Content is the second major SEO ranking factor, and is just as important as links. As we’ve said, relevance and quality are two crucial factors for search engine rankings.

There are several areas to optimize here. Aside from keywords, which we’ll look at in a later chapter, it’s essential to understand what people mean when they type in a search term. This is called search intent.Sometimes the intent is clear, like when they type in “compare” or “buy.

But at other times, you’ll have to think more carefully. For example, if you want to rank for “arizona real estate”, you might think it’s a good idea to optimize your content for people wanting to move to a house in Arizona. But it might turn out that the people searching for that term are realtors looking for property they can list.Optimize for the wrong search intent, and your page will never rank.

There’s one more thing. The research shows that the length of your content can also be important. That’s because content that’s more than 2000 words long tends to get more top ten places in SERPs.Longer content also gets more links (another ranking factor) and more shares. As we’ll see, shares can contribute to an indirect ranking factor: social signals.So, it doesn’t hurt to include longform content in your content strategy when you’re thinking about SEO.

3. RankBrain (User Experience)

The third major SEO ranking signal is Google’s artificial intelligence search ranking algorithm. The company calls it RankBrain, and it’s all about user experience.

There are three important aspects of RankBrain:

A. Clickthrough rate – how many people visit your site from a SERPs entry

B. Bounce rate – how many people bounce a short time after following a SERPs entry to your site. A quick bounce means they didn’t get what they wanted

C. Dwell time – how long they stick around on your site after arriving. Clearly, longer is better, as it means your site delivered what they wanted

Together, these tell Google how users interact with your site and if your content is relevant, which can affect search ranking. Learn more about RankBrain and SEO here.

Other SEO ranking factors include: accessible URLs, domain age (older is usually better), page speed, mobile friendliness, business information, and technical SEO. We’ll look at some of those ranking factors in more detail as we go through the guide.