How To Choose The Right Social Media Platforms For Your Online Business

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If you’re starting out with your new business, you know that the only way to get sales/orders is by getting your business some customers. And you also know that a “make and wait” approach never works… if you do that, your business is doomed.

But how do you get customers to know your brand-new business? TV, Print, and Radio Ads are all old school, traditional marketing mediums… way beyond the budget of an average Joe or Jane! Enter – digital media. So effective and cheap, that even the biggest brands are now allocating more marketing budgets to digital media marketing than traditional media marketing. Here’s a rough breakdown of their effectiveness:

Clearly, digital media marketing gives more bang for the buck. Now, let’s dive deeper into one aspect of digital marketing i.e. social media marketing and how you can use the power of social media to boost your brand!

Social media marketing has proved to be a game changer for established businesses and start-ups alike. It is the best and the cheapest way to target the right customers, engage with them, and build a solid brand image for a business. Social media enables targeting broad or narrow audiences and acts as an interactive interface between businesses and prospective customers. For more info visit Digital Marketing Company in Hyderabad 

Being active on social media may seem simple enough but creating a brand presence on there is a skill that requires meticulous planning and tactful strategizing. You have to create content that’s worthy of people hitting the “follow” button and you have to find a unique voice that superbly resonates with your audience’s way of thinking.

Every business does not need to be present on all social media platforms to get optimum results. You just have to work to your strengths and be present wherever your audience is! For some, this may mean maintaining a presence on 6-7 social platforms; whereas, for others, a presence on just 1-2 social platforms does the trick!

How to know which platform is suitable for your budding business is crucial. Here’s a quick examination:

1. Facebook

The principal social media platform, Facebook, is used by pretty much every type of business, even if it is just to maintain some online presence. In fact, some small businesses decide not to have a website at all and just use their Facebook page or group to receive orders!

Facebook is great for B2B businesses as it is increasingly limiting the reach of Facebook page posts. So, B2C businesses that spend a lot of time creating the perfect Facebook posts, often times don’t get the expected reach that they deserve. That being said, B2C businesses should still maintain a presence on Facebook in order to get more likes to their brand.

But they don’t need to spend too much energy on the platform. Please note: if you want to market and advertise on Instagram, it is mandatory to have a Facebook page!

Facebook is best for brands into e-commerce; entertainment, news, or media; restaurants and food; travel; and other aspirational or relatable products.

2. LinkedIn

Often referred to as the ‘professional’ version Facebook, LinkedIn allows you to connect with professionals, business people, and thought leaders from various fields. It is designed as a B2B medium and provides the best results for marketing B2B businesses and brands.

If you are a B2B company or a big business, your primary social media focus should be on LinkedIn. Use the platform to connect with more people in your industry as well as thought leaders. You can add value to your brand by using the platform to post compelling content, write articles, read posts and comment on them, help other individuals out, etc. For more details on SEO services check orsp.in  

3. Twitter

More than any other platform, Twitter is where the “trends” really happen and guess what – they can change every minute! So, Twitter is great for sharing trending topics and news; opinions; short life updates (if you’re famous); and thoughts and jokes. Twitter also allows users to participate in brand contests and easily find like-minded people to follow. So, if you’re a news or media company, Twitter will work out superbly for you.

This is the same for celebs and internet celebs; journalists; and FMCG companies who want to keep increasing their follower count by hosting several contests and giveaways. Generally speaking, you should be present on Twitter only if you can dedicate enough time to it. With Twitter, you need to react quickly. Jump in on the trends, be the first few people to tweet about a breaking news item, get in on conversations, immediately respond to anyone who tweets to you regarding a complaint or otherwise, and just using the platform continuously for customer service and relationship marketing.

We suggest Twitter to be used by companies who are into FMCG products, e-commerce, service, news and media, celeb management, politics, sports, and finance.

4. YouTube

The second biggest search engine after Google, YouTube has a reach and influencing power that cannot be denied. On YouTube, you can find channels dedicated to fashion, fitness, make-up and hair, Do It Yourself, short films, sketches, knowledge, tutorials, reviews, hacks, news, interviews, and pretty much anything you can imagine that can be conveyed through a video. Just like Facebook, YouTube can be used by both B2C as well as B2B brands for their promotional activities.

Brands into mass appeal content (like those mentioned above) will find that YouTube flourishes for them and pretty much takes care of a lot of content that can be pushed out on other social media platforms too. For high investment purchase brands (like real estate), showcasing their products and services on YouTube helps to build brand awareness and trustworthiness. Potential customers will likely try to find the brand’s videos before making a purchase decision. A YouTube channel will also come in handy for businesses who want to use a video on their website or blog as the videos are usually embedded via YouTube itself.

Maintaining a presence on YouTube may be more expensive compared to other social media platforms due to the high production value of each video. However, video marketing is on the rise and if you can manage the costs in the short run, your investment will definitely be justified in the long run. So, if you can use videos to sell your product/service better, we say you go for it!

5. Pinterest

Pinterest can be very confusing for people who come to the platform for the first time. Allow us to make it simpler for you: Pinterest is basically a digital pinboard that anyone can use to create curated lists for specific folders or “boards”. Let’s say you create a board – “Travel Bucket List”. So, any exciting image you find all over the web and on Pinterest can be pinned to that board. Under this board, you can also create sections.

For instance, create a section “Milan” for your upcoming trip to Milan and save any image you find about what to see / eat in Milan there. You can create as many boards as you’d like to cater to your different interests. You can also upload pictures from your desktop and show off your images or what you’ve tried! It is important to ensure that your pins are visually appealing as the focus on this platform is majorly images.

Pinterest is great for creating mood boards, getting inspiration, or just keeping stuff you like together in one place. So, if you’re a brand that is into photography, e-commerce, weddings and events, D.I.Y. tutorials, arts and crafts, home décor, travel, make up, hair and so on, Pinterest will work well for you. Just make sure to link your pins to your main blog page or website! You can create buyable pins too allowing users to buy your product without leaving Pinterest!

6. Instagram

Like Pinterest, Instagram also focusses on images. Any business that needs to portray their products or services through visuals, has the potential to do well on Instagram. However, investing in a good photographer, good camera equipment, and coming up with good concepts are essential to succeed on Instagram.

You can also go “behind the scenes” using the story feature and save evergreen story content on highlights! Ask yourself: Does my brand needs to communicate through pictures and videos? If yes, you know you have to be on Instagram. Many industries (like FMCG) can use the medium to post creatives and reach out to the large audience present there. They can also conduct contests and giveaways with their followers.

Some of the brands that could succeed on Instagram include those of food and beverages, fitness, fashion, lifestyle, photography, adventure sports, travel, arts and crafts, makeup, hair, etc. Since these are visually appealing brands, Instagram will be one of the key mediums to portray their businesses. Instagram also is a great platform for influencers to build their fanbase and promote themselves to businesses for influencer marketing.

7. Snapchat

Snapchat is a goldmine for businesses targeting millennials. You can advertise on the platform through video ads, filters and paid collaborations with influencers. And, you can use the app more natively by releasing behind the scenes footage, new collections, exclusive promo codes, etc. People who use Snapchat are extremely loyal to the platform and are not heavily influenced by any other platform like Facebook or Instagram.

Companies that cater to the young population’s motivations, habits, and likes must consider Snapchat as an integral part of their social media efforts.

There lies no point in setting up a diverse social media plan if your audience mainly uses only one or two social platforms. A complete study on what mediums your target audience uses is essential to kickstart your marketing plan. It is equally important to study the mediums your competitors are on and find out which platforms are working for them, how they are utilizing it, and so on.

The Social Media & Mid Market Travel

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It was all about mid-market travel at last month’s Arabian Travel Market and social media figured heavily as a key marketing strategy for this sector.

66% of travellers do their fact-finding online and from ticket bookings to restaurant choices, there’s little that cannot be found, researched and bought.

Through the careful use of improved targeted marketing and analytics across social channels, tourism companies can gain better insights into their customers, driving better value throughout the user journey – before, during and after a trip.

Here are three of the main elements to be considered when it comes to the current mid-market travel landscape:

Social Media

In a constantly connected world, travellers everywhere now resort to social channels to learn more, with 52% of Facebook users saying friends’ photographs influence their own holiday and travel plans. Social channels like Instagram offer glimpses into holiday destinations and experiences, For more info check at SEO Agency in London

while Facebook and Twitter allow users to learn about and interact with travel industry service providers like agents, hotels, airlines and so on. An article from Hotelier Middle East stated 2016 promised a lot more creativity in terms of the use of social media platforms and tools, with brands turning to content marketing as a means of differentiation and SEO optimisation.

The Millennial Traveller

Strong believers of maintaining a work-life balance, millennials love travel and by extension, everything that comes with it. The planning and research that goes into the places they want to see, the real-life experiences these travels promise and managing every aspect of their trip, online.

Not only does this class of traveller make all bookings online, but is also likely to turn to social media for tips, opinions and other traveller reviews and experiences – 40% of millennials depend solely on this information to make their travel decisions.

Millennials also enjoy sharing different aspects of their holidays online and a study by Chase Marriott Rewards shows that 97% of all millennial travellers post on social networks whilst travelling.

The World Youth Student and Educational Travel Confederation projects that by 2020, millennials will take 320 million international trips, making it a customer segment the mid-market players need to most definitely cater to.

User Generated Content (UGC)

Also known as earned content, UGC is changing the way travel brands market themselves online. 72% of consumers post photos on social channels while on vacation and 76% post them once they return, translating to authentic, affordable assets for the mid-market travel sector.

Whether in the form of a blog post or an Instagram tag, this form of content lends itself to the experiential element of travel and helps boost businesses that fall in this sector. According to Forrester Consulting, consumers are influenced by UGC more than any other type of promotion.

There’s plenty to consider when it comes to developing an online content strategy that not only fulfils the requirements of your target market, but your own business goals as well. Luckily, it’s what we do best.

Most Popular Questions About Content Writing

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The use of well-written content to promote a business and drive sales is still a relatively new concept in the Middle East. But as digital marketing begins to overtake the more traditional means of advertising, quality content is growing in importance.

Here are the six most popular questions I get asked during client meetings.

1. What are the benefits of publishing quality content?

There are many reasons why well-written content is important but here are the main benefits:

A. It makes your brand easily searchable on Google.

B. Web visitors are likely to stay on your website longer increasing your chances of a sale.

C. By sharing your content on social media, it will attract more followers.

D. It will improve your brand’s reputation with the content ‘positioning’ your company as an expert in the industry.

E. It can be used as a tool to improve relationships with clients.

2. Well that sounds great, but what about ROI?

It depends on your objective. Google Analytics is a great tool to measure the performance of content and of course, metrics such as shares, engagement, sales leads, and so on can all be incorporated into a content strategy. If you don’t have a strategy in place, Travel Ink can advise you on this to make your investment in content worthwhile. For more information visit SEO Company in London

3. What kind of writing style does Travel Ink offer?

As commercial writers, our skill lies in writing content that is engaging while still retaining the brand’s tone of voice. A description of a tone of voice is usually found in a company’s brand guidelines and can be described as formal, friendly, informal, cheery, confident, personal, and so on. A brand’s tone of voice is an integral part of the writing process.

Your brand has a personality and this personality is reflected in the words used and the sentences written. Writers use the tone of voice guide to help them create content to ensure it reflects the personality of the brand.

4. How are you different from the thousands of freelance writers out in the market?

A. First and foremost, we specialise in writing for the travel, tourism and hospitality sector. We believe we write better because we know the industry and the Middle East market.

This in turn reduces research time because we’re already up to date, which means a quicker delivery for you.

B. As a writing company, we have a team of writers, editors, and digital specialists on our books. The advantage of this is that we’re available 24/7 and always have availability, unlike a freelancer who may not always be available.

C. In addition to writing services, we also offer a range of complementary services including translation, content strategy planning, social media, training, and public relations.

Good quality content is the foundation for all effective communication, and we use our expertise to offer an integrated solution.

5. What are your rates?

Our monthly retainer packages start from AED 2750 per month. For project work, such as content for a new website, our rate card is currently AED 3 per word and AED 400 per hour. However, we have various discounts available depending on the size of the project.

6. How do you manage large writing projects?

Writing large amounts of content for websites is one of our main areas of expertise. It can often be difficult to keep track of what needs writing, which key words need to be included, what needs reviewing, what’s ready for translation, what’s approved and so on.

For every job, we have a project manager to oversee the job, one writer (or more if the timeframe demands it), and an editor to review the content. Using project management tools, we oversee the entire process from research and writing to editing and proofreading.

3 Mistakes To Avoid Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid.

Mistakes to Avoid

1. Avoiding Social Media Because of Professional Standard Concerns

Similar to other types of advertising and word-of-mouth networking, social media interaction has best practices set forth by physiotherapy regulatory bodies (please check with your your respective provincial regulatory body).

Social media campaigns should meet the following criteria to avoid any potential risk of misconduct. For example, Physiotherapy Alberta College + Association put together a social media practice guideline* For more information visit SEO Company in London

with the following highlights:

A. Maintain and protect the privacy, security and confidentiality of client info, while assuming all online content is public

B. Maintain professional boundaries by not initiating personal online contact with clients

C. Remain consistent and proactive in the management of requests from clients for online communication

D. Keep personal and professional profiles separate and distinct

E. Consider a professional disclaimer and maintain secure privacy settings as they can change often

F. Avoid disparaging remarks about clients, colleagues, educators, mentors, etc.

By focusing on delivering quality education and information, physiotherapists have an opportunity to promote both their clinic and the value of the profession as a whole.

2. Using Social Media Only to Advertise Services

I’ve seen clinic Facebook pages that almost exclusively use their social platform to advertise services and appointment openings. Unfortunately, this is a recipe for patient disengagement.

It’s worthwhile to put yourself in your social community members’ shoes and ask if you would find this interesting in your social feed. As a general rule, 80% of social media content should be informative, educational or entertaining, while the remaining 20% may be promotional.

3. Avoiding Pay to Play

I’ve discovered that clinic owners can have a belief that social marketing should be free. Unfortunately one’s efforts with social marketing can be less fruitful without recognizing that you have to pay to play. For SEO Agency in London check kmindia.in  

The increasing competition on platforms such as Facebook has resulted in a business’ organic reach to decrease significantly, with the result that professionally advertising your social content will help you see results more quickly.

With that said, social platforms are typically less costly than typical search advertising (e.g. Google Adwords) and an effective campaign strategy can help you increase your connection with more people in your community.

These best practices will help you make the most of your social marketing efforts while at the same time promoting the value of physiotherapy to Canadians across social media.

Top 10 Best Social Media Marketing Tips EVER

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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increading the ROI of social advertising and more, from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

The shareable infographic below summaries our tips, but read on to learn more about each social media marketing strategy in detail!

1. Leverage the Power of ‘Life Events’

Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. Our next tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life events” look like on Facebook. Your arch nemesis from high school lands your dream job, your ex-crush gets married to that guy, the high school prom king and queen who’ve been together forever finally have the impossibly cute kid they’ve been threatening to have for years – you know, all the stuff that makes us feel really good about ourselves. Well, you can use these life events as the basis for a marketing campaign.

Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences. Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy.

2. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.For more info visit  SEO Agency in London

This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.

3. Use Twitter To Test Out Content Ideas

Most marketers use Twitter heavily as a promotional tool for their content marketing initiatives, but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.

Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.

For example, Larry came across an infographic he thought was particularly interesting and tweeted it, as you can see in the figure above. He then used Twitter Analytics to evaluate the performance of that tweet from an engagement perspective, only to discover that the tweet had an engagement rate of 8% – significantly higher than his average engagement rate. As a result of this free experiment, Larry went on to produce a write-up of the infographic for his column at Inc., a post that performed extraordinarily well.

4. Narrow Your Targeting to Boost Engagement and Reduce Costs

We just got done talking about how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.

The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.

A great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.

5. Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s targeting options are incredibly granular. However, the specificity with which you can target prospective customers on social is a double-edged sword. Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. However, targeting too specifically can also have a detrimental impact on your campaign performance.

For advertisers new to paid social or those coming from a PPC background, the targeting options offered by paid social can be literally unbelievable. This often results in advertisers being too enthusiastic with their targeting parameters. As their targeting becomes more specific, their audience reach shrinks – sometimes, to the point of only displaying ads to a tiny handful of individuals. We recommend using audience targeting on social strategically (as in the example above), but exercise a little restraint when it comes to your targeting – it’s all about balance

6. Use In-Market Segments to Leverage Strong Commercial Intent

PPC marketers will be familiar with the concept of high-commercial intent keywords, but some advertisers mistakenly assume that this concept does not translate to paid social. Fortunately for you, it most definitely does, and you can take advantage of it through the use of in-market segments.

This is data gathered by third-parties known as data brokers, such as Datalogix and Epsilon, that records information about what consumers purchase. These in-market segments can contain a wealth of data that’s invaluable to advertisers, such as what things someone bought, where they bought them, and other juicy information. Facebook partners with several data brokers to provide advertisers access to this (anonymized) data, allowing advertisers to target users exhibiting high commercial intent.

Larry used in-market segments in a campaign advertising Vivid SEO  Advisor. In the screenshot below, you can see that he targeted Facebook users who had expressed an interest in, or outright bought, relevant products – in this case, “items related to business marketing.” Even without combining this data with any demographic information, this represents a potential audience of more than 6 million people!

7. Start Remarketing on Social

Regular readers probably saw this one coming, but our top social media marketing tip is to use remarketing in your paid social campaigns.For SEO company in London visit kmindia.in 

Think of the last time you were browsing your News Feed on Facebook. You saw an ad, clicked through immediately, and bought or signed up for whatever the site was offering. Remember? No, neither do I, because unlike the perfect world in which marketers wished we live, people very rarely behave this way online. By failing to remarket to potential customers on social media, you’re literally putting all your time, money, and effort into a single opportunity to convert your prospects, which is every bit as crazy as it sounds when you put it like that.

Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start remarketing on Facebook.

8. Bypass ‘Leaky’ Landing Pages Altogether

Call them what you will – flows, pipelines, journeys – but most marketers are obsessed with “the funnel.” However, leads often take a hike just at the point when you’re trying to get them to convert. Luckily, certain PPC and social media advertising formats allow marketers to bypass the leakiest part of the funnel – landing pages – entirely.

Our first social media marketing tip is to eliminate the possibility of losing potential leads at the landing page stage. One of the most effective ways to do this is by using Facebook “Call” buttons in your Facebook ads. This powerful feature allows mobile users (which Facebook users overwhelmingly are, in many cases exclusively so) to call your business directly simply by clicking your Facebook ad – no landing pages, no load times, no vast, gaping chasm into which potential leads disappear forever.

9. Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account structure is often treated as an afterthought by many social advertisers. In their eagerness to launch a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.

For Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.” However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.

10. Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the placement of AdWords and Bing Ads advertisements on the SERP relies heavily on Quality Score, the prominence of your social ads is greatly dependent on a similar metric. For Facebook advertisers, this metric is known as Relevance Score, and for Twitter advertisers, it’s known as Quality Adjusted Bids.

One of the most effective ways to increase your Relevance Score or Quality Adjusted Bid – and therefore the visibility and potential CTR of your ads – is by using the best-converting ad copy from your PPC ads in your social campaigns. This not only allows you to save time by repurposing strong ad copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.

Top Social Media Trends That Will Take Over 2018.

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It’s that time of the year again when every “guru”, “expert” and “trend forecaster” dusts off their crystal ball to predict what’s instore for the year ahead. Filmora created a concise infographic summarizing what they predict will be the top social media trends in 2018.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For SEO Agency in London visit Vivid SEO

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth.

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective. For more information on SEO Services in London visit rbts.in

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

Top 3 Steps For Choosing Your Brand’s Social Media Platform

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Social media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social media channels for your business will enable you to focus resources and attention toward engaging and nurturing relationships with your consumers.

Consider the following three-step process for choosing the right social media platforms for your brand:

1. Evaluate your brand’s current social media channels to:

A. Increase brand awareness –

If brand awareness is an issue for your organization, consider using a well-established social media platform with a large following rather than a smaller or niche social platform. For example, Twitter is great for continuously getting information out on your brand promptly. Check For Digital Marketing Companies in Vivid Digital

And, posting multiple times with new information generates even more brand. Because brands can get lost in the clutter of large platforms – particularly brands that are not as widely known or established – social advertising is one of the most effective ways of raising brand awareness.

B. Reach your target audience –

If your social media presence is not visible to your target audience, you’ll spend a significant amount of time and resources without the ROI.

C. Identify the channels your competitors are using –

Knowing where your direct competitors are posting and what kinds of content they share can help determine where your brand should be as well. The numbers of likes or shares they receive will provide valuable insights that can help in developing or tweaking your social media strategy and replicating what would work for your brand as well.

D. Determine the kind(s) of content you want to create –

Your content needs will Identifying and prioritizing content formats makes it easier to amend and strengthen your presence on your current social media platforms, or switch to those that better accommodate the types of content you post frequently.

Social media can be a cost-effective and time-efficient tool that improves business objectives such as search engine rankings, customer satisfaction, brand loyalty, and ultimately, sales. With the variety of social media channels now available, it is important that brand marketers choose social platforms that best align with business objectives to reap the maximum benefits.

2. Become more familiar with how each social network aligns with individual brand needs and objectives:

A. What is its scope (monthly users)? Is having a presence on a massive social platform like Facebook, for example – with nearly 1.8 billion active users – the best way to grow brand awareness on social media, or can Twitter (with 320 million active users) reach your target audience more effectively?

B. What is the demographic of your target audience? Are they primarily male or female? Over 50 years old or under 40? College educated? What social platforms speak best to your target audience?

C. What kind of content does each social platform best enable? Customer GIFs? Custom stories? User-generated content? Infographics? Videos? Photos?

D., What are some key pluses and minuses of each platform? Facebook, for example, is the most popular social network by far and reaches approximately 79 percent of online adults. Alternatively, Instagram is great when using visually appealing content to promote your brand, but it’s difficult to assess direct ROI when used exclusively. That’s why, in addition to brand promotion,

Instagram works better when supporting other social media efforts. Twitter is impactful when sharing topical and timely information, but a tweet reaches its peak in a relatively short period (approximately 18 minutes), so you need to have other tweets prepared and ready to go. For SEO Agency in London visit here

E. Does the platform allow paid promotion? Paid is an important consideration if you are planning to supplement your social content with advertising. Especially in platforms like Facebook, for example, where the competition is fierce, and you may need to supplement your brand presence with paid advertising.

For specific projects, the same questions apply. Once you decide that social media is a key component of your overall program strategy, how do you choose the social platform(s) that deliver the best results?

To promote Capital One’s financial empowerment program during National Financial Literacy Month, two popular financial influencers – Erin Lowry and Nicole Lapin – were retained to promote their newly-released books on financial literacy and career empowerment while co-promoting Capital One messaging on the topic. Nicole Lapin used Instagram Stories – a highly engaging medium – as it is mostly visual in nature.

The posts were included as part of a larger narrative about Nicole’s book and generated thousands of views. Twitter posts also were used with different forms of content (a poll, meme, image, etc.) that also proved highly engaging with her audience.

Erin Lowry posted a variety of content on channels that included Instagram, Twitter, and Facebook. Diversifying content throughout different social media channels enabled Capital One to reach different audiences (see image below). Greater emphasis was placed on Twitter to align with the platform that Erin had the greatest following.

Instagram was critical as a visual medium that garnered the most engagement. Also, paid media supplemented one of the Instagram posts to send it directly to a targeted DC-area audience – a key market for Capital One — and generated a boost in overall engagements.

3. Review your brand’s current social media strategy objectives.

Has your business evolved to the point where your current social media platforms are no longer providing the return on investment (ROI) that they once did? Can you link your current platforms to your brand’s social media objectives? Do your social media platforms help your brand meet or exceed these objectives?

If you can’t demonstrate how a particular social media channel is helping your company achieve its desired objectives online, then it’s time to either tweak what you are doing on your social platforms or consider adopting platforms that help meet current and future brand goals.

SOCIAL MEDIA MARKETING

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Why should I include social media in my online marketing strategy? It’s a common question we get from our Toronto clients daily. Sure, most businesses understand that they should be somewhat active on social media, but is it worth the time and money to stay prominent on platforms such as Facebook, Twitter, Youtube, Instagram and all the other social media platforms. Time and time again, we’re asked by business owners such as yourself, how can I measure my return on investment (ROI) on social media.

We understand, regardless of the size of your marketing budget, you need to know that your spending money in a way that’s going to increase customers and sales. Budgets are tight and you need to ensure that you are getting the best bang for your marketing buck. Check For Digital Marketing Agency in Vivid Digital 

Here’s the truth, it’s not always easy to see an exact ROI generated by social media marketing. People who interact with your brand on social media will most likely not purchase your products or sign up for your services directly from Facebook or any other social platform. Does that mean you should ignore social media, we would argue no. Here’s the thing, ROI is probably not the best metric to look at when you’re analyzing the benefits of social media marketing. The goal of social media should be to keep your audience engaged and allow your brand to stay top of mind with your customers.

Social media marketing is generally about building an online brand and keeping your audience engaged. Posting interesting content on social media allows your business the ability to instantly connect with your customers, it’s really about maintaining long-term relationships with existing customers and to pave a path to new ones. More and more people are viewing their social media on their mobile device, this gives your brand the ability to instantly connect with people from anywhere in the world. There is no other marketing platform out there that provides this high-level of connectivity and personal communication.

We know that today’s shopper is not afraid to look around before they offer their credit card number. People are literally going to local stores, looking at items on the shelf and price shopping on big sites such as Amazon from their phone. We also know that modern shoppers are turning to social media as part of their shopping process. Actively engaging with your customer base via social media gives you a high-level of authority, allowing you the ability to compete with both competitors a few streets away and even against website giants such as Amazon. Authority has a lot of value online and a good social media marketing strategy will make you stand out. For SEO Companies in London visit here

Transparency is another important element when people are shopping around, especially for younger customers. Social media provides your Toronto business with a very affordable way to build an online brand and share your company values to a wide range of people. It can be a great way to put a face to your business. Spend the time and educate people about your brand and create a strong sense of loyalty. The general rule of thumb is simple. Only post content that you would want to actually read yourself, otherwise, don’t bother posting it.

Let’s face it, a lot of marketing involves you just talking to customers (sometimes yelling), but social media provides an opportunity for a back-and-forth conversation to take place. Good content will encourage discussion on social media, this is an excellent opportunity for your brand to learn from your customers and to have an excellent public platform to share ideas. Likes and followers are great, but the key to having a successful social media marketing strategy is discourse and engagement. We live in a world where online reviews carry a lot of weight and Facebook can be an amazing platform for your customers to share the positive experiences they have had with your company.

Social media also provides some really exciting advertising opportunities. The cost to advertise on social media is very affordable when compared to traditional media and even Google AdWords. Tools such as Facebook collect a lot of information about their users and they share this data with their advertisers.

You can tailor your ads to a very specific group of people, you can filter your audience using a wide range of filters including age, gender, location, interests and countless other metrics. This can open the door to some really exciting and profitable marketing opportunities. Remarketing ads are another exciting marketing tool offered by social media. You can have your advertisements follow your audience through various stages of their buying process. Again, social media marketing can be very affordable when it’s set up correctly.

Social media marketing isn’t about posting for the sake of posting. It’s about understanding your audience and building a relationship with them. This can make measuring ROI difficult, but a strong social media marketing campaign is bigger than just converting people, it’s about building your brand for the long haul by adding a new dimension to your marketing plan. The real value of social media is providing valuable and engaging information on a platform that people are using as part of their day-to-day life. Good social media will eventually lead to more business, it just might not be instant.

Looking for help with your social media marketing? At Insiteful Solutions, we’ve been offering social marketing consultation services to Toronto and area clients since 2002. We look talking about social media and our team is here to take your online brand to the next level. Contact us to learn more about how we can help your business.

Top 24 Social Media Marketing Tips

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Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.

Some of the Social Media Marketing Tips are as follows :

1. Drive Followers to Your Website

Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital

2. Monitor Competitors’ Social Media Practices

Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.

3. Don’t Overwhelm Yourself

Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.

4. Share Your Knowledge

Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.

5. Advertise Your Social Media Involvement

Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.

6. Look for Your Niche

Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.

7. Come up with a plan

What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.

8. Post consistently

Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!

9. Super content

Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.

10. Stay productive

You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here

11. Use lots of images

Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.

12. Get creative

Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.

13. Measure your results

Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.

14. Connect with others

Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.

15. Reciprocate

Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.

1) Your individual fans become much more engaged and loyal.

2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.

16. Watch your competitors

Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.

17. Stand out

Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)

18. Team up

Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.

19. Use Hashtags

Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.

20. Pick the right networks

There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.

21. This or that

There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.

22. Post it again

Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.

23. Pay attention

Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).

24. Track clicks

When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.

Top 7 Social Media Trends For Your Business

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2018 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For Digital Marketing Company Check Vivid Digital  

Here are top 7 Social Media Trends For Your Business are as follows :

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth. For SEO Companies in London visit here

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective.

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.