The Best Keyword Research Tools For SEO

 

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If you’re improving SEO, you’re going to need a few tools. We’ve mentioned a couple of them already, but here’s a full list of the keyword research tools we like. Many of these go way beyond keyword data to help you analyze different aspects of your marketing.

Ahrefs

Ahrefs is an all in one toolkit to help you improve search traffic.

Answer the Public

Answer the Public shows you the questions searchers ask to help you with content targeting.

Bing

Bing includes a keyword research tool in Bing Webmaster Tools. The tool provides volume and keyword suggestions.

Google Adwords Keyword Planner

Google Adwords Keyword Planner provides monthly global and local keyword search volumes.

Google Trends

Google Trends is a useful tool for deciding which of several similar search terms is more popular For Digital Marketing Companies Check Vivid Digital

Keyword Eye

Keyword Eye brings together keyword data from Google, YouTube and Amazon, and helps you find keywords, questions and competitors’ keyword and advertising data, as well as trending content.

Keyword Spy

Keyword Spy is a downloadable keyword tool which helps you to identify competitors’ keywords and find related terms you can use in your own content and marketing.

Keyword Tool

Keyword Tool is a free online tool that generates around 750 Google keyword suggestions. It also offers keyword suggestions for Bing, YouTube, Amazon, eBay and Apple’s app store.

Long Tail Pro

Long Tail Pro includes a number of useful keyword research features. As well as simply finding keywords, you can assess ranking difficulty, competitiveness and can filter results in various ways, such as by local search.

LSIGraph,

LSIGraph, mentioned earlier, provides a long list of Google autocomplete suggestions.

Moz Keyword Explorer

Moz Keyword Explorer allows you ten free searches a month. If you need more, you’ll need to upgrade to Moz Pro. You can search for keywords to find related terms and search volume.You can also filter results according to similarity, volume and range of sources.

SEMrush

SEMrush is a comprehensive marketing toolkit that includes a lot of SEO tools. You can try out a free keyword search on this page.

The SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more.

SERPS keyword research database

The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.

Soovle

Soovle provides autocomplete suggestions from multiple sources on a single page. In addition to Google, YouTube, Amazon and Bing, it includes data from Wikipedia, Answers.com and Yahoo.

SpyFu

SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for SEO and ads.

Ubersuggest

Ubersuggest provides lists of keywords, though you’ll have to install the Keyword Everywhere extension to get search volume and cost per click data.

Wordstream Keyword Tool:

Wordstream Keyword Tool: This tool uses browser searches, information from internet service providers and search data to include a wide keyword database. You can get 10 free searches then one daily search for free.

What Are The Top Search Engine Optimization Ranking Factors

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If you’re looking for the top search engine ranking factors, the answer isn’t a million miles away. Google’s been clear on its top three:

A. Links
B. Content
C. RankBrain, or user experience
Let’s look at these in more detail.

1. Links

Links are a crucial SEO ranking signal because they’re what the web is built on. When you’re talking search engine ranking, three types of links matter:

A. Inbound links –

links coming to your site from external web pages

B. Outbound links –

links from your web pages to external sources

C. Internal links –

links within your site to your own content

Inbound links help Google figure out if your content is relevant and authoritative. As we mentioned, if your web page gets a link from a site that’s already an authority, that link is more valued than a link from a low quality site.In contrast, low quality inbound links can hurt your search ranking, so keep those to a minimum. We’ll explain how to do that in a minute.

To find your inbound links with SEMrush, you’ll need to set up a project to track key metrics for your domain. Then go to SEO Toolkit » Link Building » Backlink Audit. This will bring up an overview report. At this point there are two things you can do:First, to find low quality backlinks, look at the Domains by Toxic Score section.Click on the toxic percentage to see suspect inbound links. SEO Agency in London visit Vivid SEO

Then you can choose to keep or whitelist those links (if they’re not really toxic), or remove or disavow them if they are. Google suggests website owners exercise caution with link disavowal.Here’s the second way to check out your inbound link profile:Go back to the main Backlink Audit report in SEMrush, and click on Analyzed Backlinks to see inbound links.

In terms of outbound links, it’s important to create links to authoritative sites relevant to your topic. This shows visitors and Google that you’re creating quality content. Often, you will find authoritative content when researching a content topic. Then you just need to make a note of it so you can add it to your content.

You can also increase the value of your own pages by interlinking your content to create internal links. An authoritative page can pass on search ranking or link juice to other pages on your site. So if you have an in-depth resource, you can link to it every time you talk about your topic.

2. Content

Content is the second major SEO ranking factor, and is just as important as links. As we’ve said, relevance and quality are two crucial factors for search engine rankings.

There are several areas to optimize here. Aside from keywords, which we’ll look at in a later chapter, it’s essential to understand what people mean when they type in a search term. This is called search intent.Sometimes the intent is clear, like when they type in “compare” or “buy.

But at other times, you’ll have to think more carefully. For example, if you want to rank for “arizona real estate”, you might think it’s a good idea to optimize your content for people wanting to move to a house in Arizona. But it might turn out that the people searching for that term are realtors looking for property they can list.Optimize for the wrong search intent, and your page will never rank.

There’s one more thing. The research shows that the length of your content can also be important. That’s because content that’s more than 2000 words long tends to get more top ten places in SERPs.Longer content also gets more links (another ranking factor) and more shares. As we’ll see, shares can contribute to an indirect ranking factor: social signals.So, it doesn’t hurt to include longform content in your content strategy when you’re thinking about SEO.

3. RankBrain (User Experience)

The third major SEO ranking signal is Google’s artificial intelligence search ranking algorithm. The company calls it RankBrain, and it’s all about user experience.

There are three important aspects of RankBrain:

A. Clickthrough rate – how many people visit your site from a SERPs entry

B. Bounce rate – how many people bounce a short time after following a SERPs entry to your site. A quick bounce means they didn’t get what they wanted

C. Dwell time – how long they stick around on your site after arriving. Clearly, longer is better, as it means your site delivered what they wanted

Together, these tell Google how users interact with your site and if your content is relevant, which can affect search ranking. Learn more about RankBrain and SEO here.

Other SEO ranking factors include: accessible URLs, domain age (older is usually better), page speed, mobile friendliness, business information, and technical SEO. We’ll look at some of those ranking factors in more detail as we go through the guide.