4 Tips For Email And Social Media Marketing Success

SEO HYDERABAD

With the holiday season fast approaching, many UK small businesses are preparing for their busiest season of the year. While a large marketing budget would be nice, most small businesses don’t have thousands to spend on their holiday marketing so they turn to email and social media marketing campaigns.

Both email and social media enable you to reach more potential customers for less money and that can make your holidays very merry and bright.

When taking advantage of the power of social media and email marketing, there are some things you should consider first. Social media is very effective at increasing customer engagement when done right.  For more details Visit SEO Agency London

If you are unsure of your social media marketing abilities, it might be beneficial for you to hire a Chester digital marketing service to manage your social media marketing campaign.

To ensure that your social media and email holiday marketing campaign is successful, here are some of our favourite tips that will make you stand out among your competition.

 4 Tips for Email And Social Media Marketing Success

Create a schedule for your holiday marketing-

You want to start your marketing campaign as soon as possible so you can get your business, and your brand, noticed. Your marketing campaign schedule should include a weekly map of your campaign as well as goals for each stage of your campaign. For Digital Marketing Company Check Vivid Digital

Know your audience-

Knowing your audience and understanding what they want is important to your marketing campaign. Give them content they are interested in and that will make them remember your product or brand. You can learn a lot about your audience by creating and using a survey on your social media pages.

Show your knowledge-

Don’t just give your audience a sales pitch, show them that you are a valuable industry resource for tips, advice, information and more. Potential customers are turned off by a pushy sales pitch that offers nothing else. Post content on your social media pages that can help them use your products more effectively.

Pace yourself-

Don’t post all of your content too early in your marketing campaign as you will run out before the holidays and have meaningless content to offer your audience. Schedule your content accordingly and pace yourself. Holiday marketing is a marathon, not a sprint. For SEO Services check Ubvvn

Creating a holiday marketing campaign can be challenging and many UK small businesses hire a digital marketing firm Chester to manage their email and social media marketing campaigns. This will ensure success and give you the results you want well after the holiday marketing season is over.

How To Expand Your Facebook Reach

Digital Marketing Company

Ever since Facebook began its EdgeRank system in an attempt to make money, they have begun making subtle changes to the way content is being viewed by its users. What does this mean for the small business owner who is trying to use Facebook as a way to reach more customers for free? It means that they have to be more creative than ever and expand their reach on the social media giant.

But how can you do that, you ask? The first, and easiest, thing you can do is to write engaging content. Sound familiar? It should, as quality, engaging content is what will make customers take notice of your business and want to learn more about your products or services. For web design services in Hyderabad visit Vivid Design Consultants.

Giving potential customers valuable information is important, but don’t forget to throw in some questions or opinion polls to get them talking and sharing their ideas with each other and your company.

Another method you could employ is to encourage your customers to add your fan page to their interest list or ask them to click the “receive notifications” option in their settings. To many, this move may seem very forward, but in actuality, it’s not. In fact, a higher percentage of new customers say they don’t mind being asked by a company to like their page or sign up for special offers.

If asking your customers to like your pages bothers you, you could always invest in some promoted posts or paid advertising offered by Facebook and go that route. Promoted posts are relatively inexpensive and give you the opportunity to reach more of your total fan base and non-fans, too. For SEO Company in Hyderabad visit Vivid Digital

You can decide how much you want to spend and when you want to spend it. You could even use the promoted posts as a tester and see what gets a better reaction from potential customers before spending a lot of your advertising budget.

The paid Facebook advertising gets you great visibility but does tend to cost a bit more. With this method, you do get better control over your ads and you can be assured that more people will see them and potentially click on them. You can target a particular audience, space out your ads and even set weekly spending limits for your advertising.

You could even try both of Facebook advertising methods at the same time and see which one works better for you. Many people choose to run both methods all of the time and just direct them at different audiences. Whichever route you choose, knowing ahead of time what you intend to get out of the advertising campaign is important. For more info on SEO services visit Ibin

Extending your reach on Facebook more effectively isn’t as difficult as it sounds and there are many methods to choose from that will suit your needs and the needs of your business. Try one, or try them all; only you can decide which method you choose, but then it will be up to your customers to choose the one that is most effective at grabbing their attention.

How To Improve Your Social Media Marketing Campaign

Web development company

Whether you are just entering the online business world and learning your way, or you are an established business just getting online and struggling to reach your targeted audience, your social media marketing campaign is more important than ever.

You may not have the knowledge or the resources of some of the large corporations, but you don’t need that; you just need to realize the power of a solid social media marketing campaign and use it to your advantage.If you are looking for website design in Hyderabad for your company visit Vivid Design Consultants.

How do you do that when you don’t even know where to start? By using our easy-to-follow checklist, you can begin improving your social media marketing campaign and start doing more with less enabling you to run with your competition and possibly surpass them in less time than you ever thought possible.

Review Your Social Media Marketing Strategy –

As with any marketing strategy, just showing up isn’t enough; you need to know that what you are doing is getting the desired results and, if not, how you can change that.

Hire a Social Media Management Firm –

Hiring a social media management firm will not only give you the advantage of using professionals who know what they are doing, it will also free up your day to focus on other tasks.

Utilize Mobile Resources –

More and more people are using their mobile devices to access the internet and social media. That means you have to focus on them and make finding and browsing your site via social media platforms easier by optimizing it on-site and in the search engines. For Digital Marketing Company in Hyderabad visit Vivid Digital

Create Strong Content –

Strong content will always win over a reader than something that you posted just to fill space. Think about WHAT you are writing, WHY you are writing it and WHO you are writing it for.

Utilize Videos, Images and Links –

Effective social media marketing relies heavily on visual aids as that is what more and more customers say attract their attention. Using infographics, videos, images and other graphical elements in your content will increase viewership by up to 94%. Always Improve on What You Have Done –

Whether something works for you or not, look at ways that you can improve on it and make it work better. Test the changes you make even if they work for others; you just might find something that your competition hasn’t tried yet and that will offer a much better ROI for your company while increasing your customer base. For more info on SEO services visit Cidoc

How To Make Your Content More Visual

Getreadyoregon

So, you already have the quality content and you are posting it across your social media pages ensuring that you are engaging and interesting to your followers. You post regularly, but not so often that the readers get bored.

What’s next? More content? More Top 10 lists? Those are always popular, but perhaps your readers need something more visual in your next post. They want to see what they are reading about and the best way to do that is to add images to your articles.

Can you just Google what you are looking for, download an image and paste it into your content? The answer to that is no as there are copyright rules that prevent us from just taking images that we find online and using them for our business purposes.

What is the small business owner to do then when they want high quality, relevant images to add to their social media content? There are two options, you can either pay for images through a professional image production company, or you can use any of the numerous free image sharing services found online. For Affordable SEO packages in UK. check Vivid SEO.

We are going to talk about the budget friendly second option and show you some of the best sites to find thousands of high quality images for your content.

Many of these sites offer free and paid images with the paid images being higher quality or more exclusive designs. For many small business owners, the free images suffice, it just takes some searching to find the right ones.

Here is our list of some of the industry’s best free image sharing sites.

Pixabay-

Offers searchable images that require no attribution. You will also find some paid images that offer more variety.

Unsplash-

Adding 10 royalty free images every 10 days, Unsplash doesn’t offer a search feature and attribution is required for image use.

SuperFamous-

No search feature and attribution required, but some very high resolution images.

PicJumbo-

Easy to navigate with its search feature, PicJumbo offers quality images without attribution.

IM Free-

Offering some of the industry’s best images, even rivalling those of paid sites, IM Free offers a convenient search tool and does require attribution with every image used.

Gratisography-

No attribution required for image use and Gratisography offers some of the most evocative images available. Check for SEO Services in Emikolo

FreeImages-

FreeImages has one of the largest selections of free, searchable images in the industry and can be very useful when you are looking for a particular image that you can’t find anywhere else.

Picography-

Small and simple to use, Picography lacks the features of the other sites, but offers some unique images.

How To Gain Success With Facebook Ads

Ibin

If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a business owner, especially a new one, create a successful Facebook ad that gets results and reaches a wider audience?

If marketers want to gain success with Facebook ads, here are three steps to follow:

Step 1. Make realistic goals and plan:

Every business has different marketing goals, but they still share a few similar ones. These include increased sales and better brand awareness. Achieving these two goals require an effective plan.  For more details Visit SEO Company London

There is a wide range of advertising strategies that can be included in your plan. First of all, marketers need to identify potential buyers in Facebook.

Another good strategy is to encourage “word-of-mouth” recommendations through Facebook. If people are satisfied with your products or services, make sure they spread it to friends and family.

It is a challenge to determine whether a goal has been achieved in Facebook, because it’s often not tangible. Use social media metrics to measure success. Facebook produces reports to help you analyze results of ads, so use them for best results.

Step 2. Make effective ads:

Implement a plan to make effective ads, so your marketing goals can be reached. Effective ads match the profiles of their target audience. Better results are achievable when you focus on highly targeted people. It is often more effective to target very specific audience, even if the market size is smaller.Check for SEO Services in Seepennywork

While it can be challenging to differentiate your brand and products from the competition, it is acceptable to make bold statements, while being perfectly honest and not misleading. When people click on ads, they should exactly get what they expect and preferably more.

Step 3. Manage traffic:

Even if huge traffic is finally being received through your Facebook Ads, it’s not over yet. Marketers need to get the most out of their traffic to ensure sustainability. Your Facebook Wall should be kept updated and fresh.

If the Wall is only updated once a month with unattractive content, people will never return. Describe common problems that affect consumers and explain latest information about products. Consumers will see the correlation and they are far more likely to purchase your products.

If you want to grow your business using successful Facebook ads, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Improving User Experience On Social Media

SEO Services Hyderabad

Social media marketers are tasked with making sure that the audience has a good experience. It can be quite disheartening when people don’t get excited about the marketing messages or when the content gets ignored.

Social media is a relatively new way to perform direct, personalized marketing and it has shown that speaking directly to people can encourage them to start buying products or using services. If you are looking for web development for your project check Vivid Design Consultants.

A better user experience on social media can lead to more positive reviews online as well since customers on social media are more likely to share their experiences with other users.

Here are things marketers should do to make sure that people have great experience in social media:

1. Don’t let them scroll:

It’s not a good sign if people need to scroll a lot when reading content on social media. Keep it short so people don’t need to consistently thumb their way down the social media feed.

2. Be funny:

Admittedly, not everyone can be genuinely funny, but if the social media content appears to be dry and uninteresting, the overall engagement will plummet.

3. Inspire reactions:

Marketers need to ensure that people will actually react and engage in a favourable way. Just hitting the “like” button can be good enough if thousands of people do it in a short period of time. Facebook is now offering five new ways for people to react to a post. For Digital Marketing Company in Hyderabad visit Vivid Digital

4. Share compelling information:

People love to read intriguing and accurate facts. If marketers provide interesting facts, people will be interested enough to click to the link to learn more.

5. Unveil new products:

Make people eager to know more about new products. Social media unveiling can trigger a lot of interest from customers and potential buyers. Marketers may tease customers with new details that promise significant enhancements compared to the current products.

6. Give something away:

Even people with big budget still love to get free things. Offer interesting freebies that people would love to have including discounts, coupons and other deals that can be distributed freely through social media. For SEO services visit ibin

7. Stream live videos:

Live videos can be very engaging, because this allows people to directly interact with your sales team. YouTube and Facebook allow live streaming sessions and you should make a regular schedule for live streaming.

Allow people to respond through the live chat features and the salesperson can answer any questions they might have.

If your social media user experience could use some help, check the Vivid Digital positive reviews and decide if our team is right for your business, then call us today.

HOW DIGITAL MARKETING IS IMPORTANT FOR THE NEW AGE ENTREPRENUERS

orsp

The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis. Whether it is on mobile phones, laptops, desktop computers and many more devices. The companies need to adapt to this changing marketing strategies to get recognized.

What makes digital marketing? Or broadly we can say why Digital marketing important is? Well not because it is growing with a rapid force in marketing but because it seems that digital media will soon replace the traditional forms altogether.

While the previous generation will no doubt lament the newspapers, books and communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God given right (no offence) are already embracing the brave new world of digital consumption.

The facts that digital methods of communication and marketing are faster, versatile and streamlined so it is unsurprising that once technology becomes available we will begin quickly moving into digital age! What makes digital unique is the fact it offers just as much potential to marketers as it does to consumers. For more details check SEO Agency London.

Here are some key forms in which the digital marketing is present over the internet:

A. Blogs

B. Websites and SEO content

C. Pay per click ads

D. Mobile marketing( the text messages)

E. Social Media marketing (Like ads on Facebook feeds, twitter, LinkedIn etc.)

F. Email Marketing

G. Online Video Content

H. Internet Banner Ads

This list might soon get outdated due to new innovative ways coming up every day for digital marketing. Yet, these points are the pivotal one.

WHY DIGITAL MARKETING?

Without a second thought everyone will agree that digital marketing is much more affordable that traditional marketing methods. An email or social media campaign will just cost you a mere fraction of cost of a TV ad or print campaign. Also it will reach a wider audience (as almost everyone has access to internet nowadays).

Still one of the main benefits of digital marketing is the ease. The ease with which results can be traced and monitored. It gives an additional chance to change your strategy which the print and TV media lacks. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time. This enables you to plan more effectively for the next one.

Probably, the strongest case for incorporating a digital element into your marketing strategy is that digital media forms are overtaking traditional forms of information very rapidly.For SEO Services visit cmap

Bottomline

The bottom line is that the digital age is here and if your business will fail to adapt to the new marketing climate, you are at a greater risk of going extinct sooner or later.

The startups founders or the upcoming entrepreneur are fully utilizing to communicate their ideas to wider audiences. The already established companies have to realize the power of digital marketing. It generates much greater recognition than the traditional information sources at much mere investment than them.

How To Choose The Right Social Media Platforms For Your Online Business

SEO Agency in Hyderabad

If you’re starting out with your new business, you know that the only way to get sales/orders is by getting your business some customers. And you also know that a “make and wait” approach never works… if you do that, your business is doomed.

But how do you get customers to know your brand-new business? TV, Print, and Radio Ads are all old school, traditional marketing mediums… way beyond the budget of an average Joe or Jane! Enter – digital media. So effective and cheap, that even the biggest brands are now allocating more marketing budgets to digital media marketing than traditional media marketing. Here’s a rough breakdown of their effectiveness:

Clearly, digital media marketing gives more bang for the buck. Now, let’s dive deeper into one aspect of digital marketing i.e. social media marketing and how you can use the power of social media to boost your brand!

Social media marketing has proved to be a game changer for established businesses and start-ups alike. It is the best and the cheapest way to target the right customers, engage with them, and build a solid brand image for a business. Social media enables targeting broad or narrow audiences and acts as an interactive interface between businesses and prospective customers. For more info visit Digital Marketing Company in Hyderabad 

Being active on social media may seem simple enough but creating a brand presence on there is a skill that requires meticulous planning and tactful strategizing. You have to create content that’s worthy of people hitting the “follow” button and you have to find a unique voice that superbly resonates with your audience’s way of thinking.

Every business does not need to be present on all social media platforms to get optimum results. You just have to work to your strengths and be present wherever your audience is! For some, this may mean maintaining a presence on 6-7 social platforms; whereas, for others, a presence on just 1-2 social platforms does the trick!

How to know which platform is suitable for your budding business is crucial. Here’s a quick examination:

1. Facebook

The principal social media platform, Facebook, is used by pretty much every type of business, even if it is just to maintain some online presence. In fact, some small businesses decide not to have a website at all and just use their Facebook page or group to receive orders!

Facebook is great for B2B businesses as it is increasingly limiting the reach of Facebook page posts. So, B2C businesses that spend a lot of time creating the perfect Facebook posts, often times don’t get the expected reach that they deserve. That being said, B2C businesses should still maintain a presence on Facebook in order to get more likes to their brand.

But they don’t need to spend too much energy on the platform. Please note: if you want to market and advertise on Instagram, it is mandatory to have a Facebook page!

Facebook is best for brands into e-commerce; entertainment, news, or media; restaurants and food; travel; and other aspirational or relatable products.

2. LinkedIn

Often referred to as the ‘professional’ version Facebook, LinkedIn allows you to connect with professionals, business people, and thought leaders from various fields. It is designed as a B2B medium and provides the best results for marketing B2B businesses and brands.

If you are a B2B company or a big business, your primary social media focus should be on LinkedIn. Use the platform to connect with more people in your industry as well as thought leaders. You can add value to your brand by using the platform to post compelling content, write articles, read posts and comment on them, help other individuals out, etc. For more details on SEO services check orsp.in  

3. Twitter

More than any other platform, Twitter is where the “trends” really happen and guess what – they can change every minute! So, Twitter is great for sharing trending topics and news; opinions; short life updates (if you’re famous); and thoughts and jokes. Twitter also allows users to participate in brand contests and easily find like-minded people to follow. So, if you’re a news or media company, Twitter will work out superbly for you.

This is the same for celebs and internet celebs; journalists; and FMCG companies who want to keep increasing their follower count by hosting several contests and giveaways. Generally speaking, you should be present on Twitter only if you can dedicate enough time to it. With Twitter, you need to react quickly. Jump in on the trends, be the first few people to tweet about a breaking news item, get in on conversations, immediately respond to anyone who tweets to you regarding a complaint or otherwise, and just using the platform continuously for customer service and relationship marketing.

We suggest Twitter to be used by companies who are into FMCG products, e-commerce, service, news and media, celeb management, politics, sports, and finance.

4. YouTube

The second biggest search engine after Google, YouTube has a reach and influencing power that cannot be denied. On YouTube, you can find channels dedicated to fashion, fitness, make-up and hair, Do It Yourself, short films, sketches, knowledge, tutorials, reviews, hacks, news, interviews, and pretty much anything you can imagine that can be conveyed through a video. Just like Facebook, YouTube can be used by both B2C as well as B2B brands for their promotional activities.

Brands into mass appeal content (like those mentioned above) will find that YouTube flourishes for them and pretty much takes care of a lot of content that can be pushed out on other social media platforms too. For high investment purchase brands (like real estate), showcasing their products and services on YouTube helps to build brand awareness and trustworthiness. Potential customers will likely try to find the brand’s videos before making a purchase decision. A YouTube channel will also come in handy for businesses who want to use a video on their website or blog as the videos are usually embedded via YouTube itself.

Maintaining a presence on YouTube may be more expensive compared to other social media platforms due to the high production value of each video. However, video marketing is on the rise and if you can manage the costs in the short run, your investment will definitely be justified in the long run. So, if you can use videos to sell your product/service better, we say you go for it!

5. Pinterest

Pinterest can be very confusing for people who come to the platform for the first time. Allow us to make it simpler for you: Pinterest is basically a digital pinboard that anyone can use to create curated lists for specific folders or “boards”. Let’s say you create a board – “Travel Bucket List”. So, any exciting image you find all over the web and on Pinterest can be pinned to that board. Under this board, you can also create sections.

For instance, create a section “Milan” for your upcoming trip to Milan and save any image you find about what to see / eat in Milan there. You can create as many boards as you’d like to cater to your different interests. You can also upload pictures from your desktop and show off your images or what you’ve tried! It is important to ensure that your pins are visually appealing as the focus on this platform is majorly images.

Pinterest is great for creating mood boards, getting inspiration, or just keeping stuff you like together in one place. So, if you’re a brand that is into photography, e-commerce, weddings and events, D.I.Y. tutorials, arts and crafts, home décor, travel, make up, hair and so on, Pinterest will work well for you. Just make sure to link your pins to your main blog page or website! You can create buyable pins too allowing users to buy your product without leaving Pinterest!

6. Instagram

Like Pinterest, Instagram also focusses on images. Any business that needs to portray their products or services through visuals, has the potential to do well on Instagram. However, investing in a good photographer, good camera equipment, and coming up with good concepts are essential to succeed on Instagram.

You can also go “behind the scenes” using the story feature and save evergreen story content on highlights! Ask yourself: Does my brand needs to communicate through pictures and videos? If yes, you know you have to be on Instagram. Many industries (like FMCG) can use the medium to post creatives and reach out to the large audience present there. They can also conduct contests and giveaways with their followers.

Some of the brands that could succeed on Instagram include those of food and beverages, fitness, fashion, lifestyle, photography, adventure sports, travel, arts and crafts, makeup, hair, etc. Since these are visually appealing brands, Instagram will be one of the key mediums to portray their businesses. Instagram also is a great platform for influencers to build their fanbase and promote themselves to businesses for influencer marketing.

7. Snapchat

Snapchat is a goldmine for businesses targeting millennials. You can advertise on the platform through video ads, filters and paid collaborations with influencers. And, you can use the app more natively by releasing behind the scenes footage, new collections, exclusive promo codes, etc. People who use Snapchat are extremely loyal to the platform and are not heavily influenced by any other platform like Facebook or Instagram.

Companies that cater to the young population’s motivations, habits, and likes must consider Snapchat as an integral part of their social media efforts.

There lies no point in setting up a diverse social media plan if your audience mainly uses only one or two social platforms. A complete study on what mediums your target audience uses is essential to kickstart your marketing plan. It is equally important to study the mediums your competitors are on and find out which platforms are working for them, how they are utilizing it, and so on.

The Social Media & Mid Market Travel

industrynewswire.in

It was all about mid-market travel at last month’s Arabian Travel Market and social media figured heavily as a key marketing strategy for this sector.

66% of travellers do their fact-finding online and from ticket bookings to restaurant choices, there’s little that cannot be found, researched and bought.

Through the careful use of improved targeted marketing and analytics across social channels, tourism companies can gain better insights into their customers, driving better value throughout the user journey – before, during and after a trip.

Here are three of the main elements to be considered when it comes to the current mid-market travel landscape:

Social Media

In a constantly connected world, travellers everywhere now resort to social channels to learn more, with 52% of Facebook users saying friends’ photographs influence their own holiday and travel plans. Social channels like Instagram offer glimpses into holiday destinations and experiences, For more info check at SEO Agency in London

while Facebook and Twitter allow users to learn about and interact with travel industry service providers like agents, hotels, airlines and so on. An article from Hotelier Middle East stated 2016 promised a lot more creativity in terms of the use of social media platforms and tools, with brands turning to content marketing as a means of differentiation and SEO optimisation.

The Millennial Traveller

Strong believers of maintaining a work-life balance, millennials love travel and by extension, everything that comes with it. The planning and research that goes into the places they want to see, the real-life experiences these travels promise and managing every aspect of their trip, online.

Not only does this class of traveller make all bookings online, but is also likely to turn to social media for tips, opinions and other traveller reviews and experiences – 40% of millennials depend solely on this information to make their travel decisions.

Millennials also enjoy sharing different aspects of their holidays online and a study by Chase Marriott Rewards shows that 97% of all millennial travellers post on social networks whilst travelling.

The World Youth Student and Educational Travel Confederation projects that by 2020, millennials will take 320 million international trips, making it a customer segment the mid-market players need to most definitely cater to.

User Generated Content (UGC)

Also known as earned content, UGC is changing the way travel brands market themselves online. 72% of consumers post photos on social channels while on vacation and 76% post them once they return, translating to authentic, affordable assets for the mid-market travel sector.

Whether in the form of a blog post or an Instagram tag, this form of content lends itself to the experiential element of travel and helps boost businesses that fall in this sector. According to Forrester Consulting, consumers are influenced by UGC more than any other type of promotion.

There’s plenty to consider when it comes to developing an online content strategy that not only fulfils the requirements of your target market, but your own business goals as well. Luckily, it’s what we do best.

Most Popular Questions About Content Writing

orsp.in

The use of well-written content to promote a business and drive sales is still a relatively new concept in the Middle East. But as digital marketing begins to overtake the more traditional means of advertising, quality content is growing in importance.

Here are the six most popular questions I get asked during client meetings.

1. What are the benefits of publishing quality content?

There are many reasons why well-written content is important but here are the main benefits:

A. It makes your brand easily searchable on Google.

B. Web visitors are likely to stay on your website longer increasing your chances of a sale.

C. By sharing your content on social media, it will attract more followers.

D. It will improve your brand’s reputation with the content ‘positioning’ your company as an expert in the industry.

E. It can be used as a tool to improve relationships with clients.

2. Well that sounds great, but what about ROI?

It depends on your objective. Google Analytics is a great tool to measure the performance of content and of course, metrics such as shares, engagement, sales leads, and so on can all be incorporated into a content strategy. If you don’t have a strategy in place, Travel Ink can advise you on this to make your investment in content worthwhile. For more information visit SEO Company in London

3. What kind of writing style does Travel Ink offer?

As commercial writers, our skill lies in writing content that is engaging while still retaining the brand’s tone of voice. A description of a tone of voice is usually found in a company’s brand guidelines and can be described as formal, friendly, informal, cheery, confident, personal, and so on. A brand’s tone of voice is an integral part of the writing process.

Your brand has a personality and this personality is reflected in the words used and the sentences written. Writers use the tone of voice guide to help them create content to ensure it reflects the personality of the brand.

4. How are you different from the thousands of freelance writers out in the market?

A. First and foremost, we specialise in writing for the travel, tourism and hospitality sector. We believe we write better because we know the industry and the Middle East market.

This in turn reduces research time because we’re already up to date, which means a quicker delivery for you.

B. As a writing company, we have a team of writers, editors, and digital specialists on our books. The advantage of this is that we’re available 24/7 and always have availability, unlike a freelancer who may not always be available.

C. In addition to writing services, we also offer a range of complementary services including translation, content strategy planning, social media, training, and public relations.

Good quality content is the foundation for all effective communication, and we use our expertise to offer an integrated solution.

5. What are your rates?

Our monthly retainer packages start from AED 2750 per month. For project work, such as content for a new website, our rate card is currently AED 3 per word and AED 400 per hour. However, we have various discounts available depending on the size of the project.

6. How do you manage large writing projects?

Writing large amounts of content for websites is one of our main areas of expertise. It can often be difficult to keep track of what needs writing, which key words need to be included, what needs reviewing, what’s ready for translation, what’s approved and so on.

For every job, we have a project manager to oversee the job, one writer (or more if the timeframe demands it), and an editor to review the content. Using project management tools, we oversee the entire process from research and writing to editing and proofreading.