SOCIAL MEDIA MARKETING

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Why should I include social media in my online marketing strategy? It’s a common question we get from our Toronto clients daily. Sure, most businesses understand that they should be somewhat active on social media, but is it worth the time and money to stay prominent on platforms such as Facebook, Twitter, Youtube, Instagram and all the other social media platforms. Time and time again, we’re asked by business owners such as yourself, how can I measure my return on investment (ROI) on social media.

We understand, regardless of the size of your marketing budget, you need to know that your spending money in a way that’s going to increase customers and sales. Budgets are tight and you need to ensure that you are getting the best bang for your marketing buck. Check For Digital Marketing Agency in Vivid Digital 

Here’s the truth, it’s not always easy to see an exact ROI generated by social media marketing. People who interact with your brand on social media will most likely not purchase your products or sign up for your services directly from Facebook or any other social platform. Does that mean you should ignore social media, we would argue no. Here’s the thing, ROI is probably not the best metric to look at when you’re analyzing the benefits of social media marketing. The goal of social media should be to keep your audience engaged and allow your brand to stay top of mind with your customers.

Social media marketing is generally about building an online brand and keeping your audience engaged. Posting interesting content on social media allows your business the ability to instantly connect with your customers, it’s really about maintaining long-term relationships with existing customers and to pave a path to new ones. More and more people are viewing their social media on their mobile device, this gives your brand the ability to instantly connect with people from anywhere in the world. There is no other marketing platform out there that provides this high-level of connectivity and personal communication.

We know that today’s shopper is not afraid to look around before they offer their credit card number. People are literally going to local stores, looking at items on the shelf and price shopping on big sites such as Amazon from their phone. We also know that modern shoppers are turning to social media as part of their shopping process. Actively engaging with your customer base via social media gives you a high-level of authority, allowing you the ability to compete with both competitors a few streets away and even against website giants such as Amazon. Authority has a lot of value online and a good social media marketing strategy will make you stand out. For SEO Companies in London visit here

Transparency is another important element when people are shopping around, especially for younger customers. Social media provides your Toronto business with a very affordable way to build an online brand and share your company values to a wide range of people. It can be a great way to put a face to your business. Spend the time and educate people about your brand and create a strong sense of loyalty. The general rule of thumb is simple. Only post content that you would want to actually read yourself, otherwise, don’t bother posting it.

Let’s face it, a lot of marketing involves you just talking to customers (sometimes yelling), but social media provides an opportunity for a back-and-forth conversation to take place. Good content will encourage discussion on social media, this is an excellent opportunity for your brand to learn from your customers and to have an excellent public platform to share ideas. Likes and followers are great, but the key to having a successful social media marketing strategy is discourse and engagement. We live in a world where online reviews carry a lot of weight and Facebook can be an amazing platform for your customers to share the positive experiences they have had with your company.

Social media also provides some really exciting advertising opportunities. The cost to advertise on social media is very affordable when compared to traditional media and even Google AdWords. Tools such as Facebook collect a lot of information about their users and they share this data with their advertisers.

You can tailor your ads to a very specific group of people, you can filter your audience using a wide range of filters including age, gender, location, interests and countless other metrics. This can open the door to some really exciting and profitable marketing opportunities. Remarketing ads are another exciting marketing tool offered by social media. You can have your advertisements follow your audience through various stages of their buying process. Again, social media marketing can be very affordable when it’s set up correctly.

Social media marketing isn’t about posting for the sake of posting. It’s about understanding your audience and building a relationship with them. This can make measuring ROI difficult, but a strong social media marketing campaign is bigger than just converting people, it’s about building your brand for the long haul by adding a new dimension to your marketing plan. The real value of social media is providing valuable and engaging information on a platform that people are using as part of their day-to-day life. Good social media will eventually lead to more business, it just might not be instant.

Looking for help with your social media marketing? At Insiteful Solutions, we’ve been offering social marketing consultation services to Toronto and area clients since 2002. We look talking about social media and our team is here to take your online brand to the next level. Contact us to learn more about how we can help your business.

Best Way To Select Cloud-Based Phone System

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Some providers offer cost per call and others standard cost per month – make sure to check with both types of offers. Also, make it a point to check how many free minutes there are in the deal and there are no hidden charges. It is saner to first determine what you need and to then fit the best offer into your demands. It is pointless spending less money if the Cloud system does not deliver what you want. Try to ensure that you do not select features that you may never need or use, as that will be a waste of money as well.

It is a fact that the number of service providers offering cloud based phone systems to business houses is steadily on the increase. This is because more and more businesses are switching over to Cloud phone system for the host of benefits it offers. As with every other product or services that you buy, it is important to check the different features and specifications and the price to ensure that the right deal is struck and the money’s worth is obtained.

But the crucial question is – what features should those looking to get a Cloud based system looks out for? Before proceeding further, you need to ascertain the price and feel satisfied you can afford the Cloud phone system. Though Cloud systems are competitively priced and affordable, it is still worthwhile to shop around, as different providers may offer very different deals. There are different features that the different cloud based phone systems operate.

One crucial aspect to check when looking at the different Cloud based phone systems is whether the provider will offer unfailing support to their customers. Although Cloud based phone systems are easy to use and quite reliable, a well-trained and efficient customer service is nonetheless essential. A provider who offers prompt customer service also proves that they are professional and can be trusted.

Cloud based phone systems are becoming increasingly popular throughout the world and are helping a huge number of businesses to cut down the cost and hassles associated with installing and maintaining telecommunications equipment in their place of work. However, most consumers are still not fully aware about what a cloud based phone system is and the different types of features available.

A well-known feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries. The fact that cloud based phone systems are not based on geographical lines is another attractive feature that people will see when signing up.

Another feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries.

Yet another advantage of cloud based phone systems is the fact that they are completely flexible. Whether you like to work hands free, with a headset or using a traditional phone setup, a Cloud based phone system can be installed in the perfect way for you.

The type of Cloud based phone system that is most common is an office based system. Basically this means that the whole place of work is connected through the cloud system and is not reliant on wires and other physical connections. It is also possible to get a cloud based phone system that supports mobile phonesPsychology Articles, which is perfect for those who are on the road a lot with their business. The other major type of Cloud based facility that many people are using is a Cloud based fax solution.

Top 24 Social Media Marketing Tips

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Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.

Some of the Social Media Marketing Tips are as follows :

1. Drive Followers to Your Website

Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital

2. Monitor Competitors’ Social Media Practices

Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.

3. Don’t Overwhelm Yourself

Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.

4. Share Your Knowledge

Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.

5. Advertise Your Social Media Involvement

Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.

6. Look for Your Niche

Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.

7. Come up with a plan

What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.

8. Post consistently

Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!

9. Super content

Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.

10. Stay productive

You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here

11. Use lots of images

Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.

12. Get creative

Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.

13. Measure your results

Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.

14. Connect with others

Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.

15. Reciprocate

Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.

1) Your individual fans become much more engaged and loyal.

2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.

16. Watch your competitors

Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.

17. Stand out

Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)

18. Team up

Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.

19. Use Hashtags

Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.

20. Pick the right networks

There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.

21. This or that

There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.

22. Post it again

Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.

23. Pay attention

Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).

24. Track clicks

When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.

H-1B Documents For A Green Card

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If you are planning on using your H-1B visa to make the transition to lawful permanent resident status through a green card, there is another list of documents to take into account.

A. You will need to have your employer submit an I-140 Immigrant Petition for Alien Worker along with all supporting evidence for the green card you are pursuing.

B. If you would like to use premium processing, you will need to file a new I-907 that is separate from any form filed as an H-1B document.

C. Once your petition has been approved and your priority date is current, you will need to submit an I-485 Application to Register Permanent Resident or Adjust Status. For H1B Visa Evaluation Visit here

Alternatively, if you go through consular processing, you will need the following documents:

A. Your passport and any expired passports

B A photo of you

C. Comprehensive evidence of your green card eligibility

D. Your resume

You will also need to complete a DS-260 online immigrant visa application and print out the confirmation page and the receipt before attending your consular interview.

Top 7 Social Media Trends For Your Business

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2018 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For Digital Marketing Company Check Vivid Digital  

Here are top 7 Social Media Trends For Your Business are as follows :

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth. For SEO Companies in London visit here

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective.

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

The Best Keyword Research Tools For SEO

 

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If you’re improving SEO, you’re going to need a few tools. We’ve mentioned a couple of them already, but here’s a full list of the keyword research tools we like. Many of these go way beyond keyword data to help you analyze different aspects of your marketing.

Ahrefs

Ahrefs is an all in one toolkit to help you improve search traffic.

Answer the Public

Answer the Public shows you the questions searchers ask to help you with content targeting.

Bing

Bing includes a keyword research tool in Bing Webmaster Tools. The tool provides volume and keyword suggestions.

Google Adwords Keyword Planner

Google Adwords Keyword Planner provides monthly global and local keyword search volumes.

Google Trends

Google Trends is a useful tool for deciding which of several similar search terms is more popular For Digital Marketing Companies Check Vivid Digital

Keyword Eye

Keyword Eye brings together keyword data from Google, YouTube and Amazon, and helps you find keywords, questions and competitors’ keyword and advertising data, as well as trending content.

Keyword Spy

Keyword Spy is a downloadable keyword tool which helps you to identify competitors’ keywords and find related terms you can use in your own content and marketing.

Keyword Tool

Keyword Tool is a free online tool that generates around 750 Google keyword suggestions. It also offers keyword suggestions for Bing, YouTube, Amazon, eBay and Apple’s app store.

Long Tail Pro

Long Tail Pro includes a number of useful keyword research features. As well as simply finding keywords, you can assess ranking difficulty, competitiveness and can filter results in various ways, such as by local search.

LSIGraph,

LSIGraph, mentioned earlier, provides a long list of Google autocomplete suggestions.

Moz Keyword Explorer

Moz Keyword Explorer allows you ten free searches a month. If you need more, you’ll need to upgrade to Moz Pro. You can search for keywords to find related terms and search volume.You can also filter results according to similarity, volume and range of sources.

SEMrush

SEMrush is a comprehensive marketing toolkit that includes a lot of SEO tools. You can try out a free keyword search on this page.

The SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more.

SERPS keyword research database

The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.

Soovle

Soovle provides autocomplete suggestions from multiple sources on a single page. In addition to Google, YouTube, Amazon and Bing, it includes data from Wikipedia, Answers.com and Yahoo.

SpyFu

SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for SEO and ads.

Ubersuggest

Ubersuggest provides lists of keywords, though you’ll have to install the Keyword Everywhere extension to get search volume and cost per click data.

Wordstream Keyword Tool:

Wordstream Keyword Tool: This tool uses browser searches, information from internet service providers and search data to include a wide keyword database. You can get 10 free searches then one daily search for free.

What Are The Top Search Engine Optimization Ranking Factors

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If you’re looking for the top search engine ranking factors, the answer isn’t a million miles away. Google’s been clear on its top three:

A. Links
B. Content
C. RankBrain, or user experience
Let’s look at these in more detail.

1. Links

Links are a crucial SEO ranking signal because they’re what the web is built on. When you’re talking search engine ranking, three types of links matter:

A. Inbound links –

links coming to your site from external web pages

B. Outbound links –

links from your web pages to external sources

C. Internal links –

links within your site to your own content

Inbound links help Google figure out if your content is relevant and authoritative. As we mentioned, if your web page gets a link from a site that’s already an authority, that link is more valued than a link from a low quality site.In contrast, low quality inbound links can hurt your search ranking, so keep those to a minimum. We’ll explain how to do that in a minute.

To find your inbound links with SEMrush, you’ll need to set up a project to track key metrics for your domain. Then go to SEO Toolkit » Link Building » Backlink Audit. This will bring up an overview report. At this point there are two things you can do:First, to find low quality backlinks, look at the Domains by Toxic Score section.Click on the toxic percentage to see suspect inbound links. SEO Agency in London visit Vivid SEO

Then you can choose to keep or whitelist those links (if they’re not really toxic), or remove or disavow them if they are. Google suggests website owners exercise caution with link disavowal.Here’s the second way to check out your inbound link profile:Go back to the main Backlink Audit report in SEMrush, and click on Analyzed Backlinks to see inbound links.

In terms of outbound links, it’s important to create links to authoritative sites relevant to your topic. This shows visitors and Google that you’re creating quality content. Often, you will find authoritative content when researching a content topic. Then you just need to make a note of it so you can add it to your content.

You can also increase the value of your own pages by interlinking your content to create internal links. An authoritative page can pass on search ranking or link juice to other pages on your site. So if you have an in-depth resource, you can link to it every time you talk about your topic.

2. Content

Content is the second major SEO ranking factor, and is just as important as links. As we’ve said, relevance and quality are two crucial factors for search engine rankings.

There are several areas to optimize here. Aside from keywords, which we’ll look at in a later chapter, it’s essential to understand what people mean when they type in a search term. This is called search intent.Sometimes the intent is clear, like when they type in “compare” or “buy.

But at other times, you’ll have to think more carefully. For example, if you want to rank for “arizona real estate”, you might think it’s a good idea to optimize your content for people wanting to move to a house in Arizona. But it might turn out that the people searching for that term are realtors looking for property they can list.Optimize for the wrong search intent, and your page will never rank.

There’s one more thing. The research shows that the length of your content can also be important. That’s because content that’s more than 2000 words long tends to get more top ten places in SERPs.Longer content also gets more links (another ranking factor) and more shares. As we’ll see, shares can contribute to an indirect ranking factor: social signals.So, it doesn’t hurt to include longform content in your content strategy when you’re thinking about SEO.

3. RankBrain (User Experience)

The third major SEO ranking signal is Google’s artificial intelligence search ranking algorithm. The company calls it RankBrain, and it’s all about user experience.

There are three important aspects of RankBrain:

A. Clickthrough rate – how many people visit your site from a SERPs entry

B. Bounce rate – how many people bounce a short time after following a SERPs entry to your site. A quick bounce means they didn’t get what they wanted

C. Dwell time – how long they stick around on your site after arriving. Clearly, longer is better, as it means your site delivered what they wanted

Together, these tell Google how users interact with your site and if your content is relevant, which can affect search ranking. Learn more about RankBrain and SEO here.

Other SEO ranking factors include: accessible URLs, domain age (older is usually better), page speed, mobile friendliness, business information, and technical SEO. We’ll look at some of those ranking factors in more detail as we go through the guide.

What Are The Services Are There In Virtual Receptionist

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Virtual receptionist is a great alternative to having an actual employee. Many companies have employees that are under performing on the job every day. They spend money and time to recruit, hire and train new employees. After someone is hired into a position, you will need to wait for them to get up to speed. The liability and expense of the new employees can be more of a hassle to a company.

A virtual receptionist is an phrase used in the business sense that refers to an individual who answers phones or performs the duties of an on-site receptionist, but is not actually located at the primary business’s location. Customer service representatives, answering service agents, and even appointment schedulers could all be classified as a virtual receptionist if they are working off-site or at a remote location. In the majority of cases, the receptionist is working from a home office.

SOME OF THE VIRTUAL RECEPTIONIST SERVICES ARE AS FOLLOWS:

1 Customary Greeting:

Customer interaction is an experience and correctly greeting the customer will shape the first impression about your company. At ExpertCallers, we record customized greetings to ensure the customer is treated professionally and routed to the point of contact at the earliest.

2 Your Way of Call Routing

We can route each call the way you want. We believe, treating every call uniquely is important. That’s why we enable the companies to set rules to route the customer according to type of caller, time of calling and many other criteria. And, all this can be updated as and when required on the dashboards.

3 Refined Call Screening

This feature helps you to avoid those intruding unwelcomed calls, as we screen the calls on the basis of specific time and route calls or voicemails to precise departments and people.

4 Instant Connection

Our click-to-call feature, provides rapid and easy web to phone connection within no time, thereby providing a better avenue for customer to connect.

5 Automatic Call Recording

Every call will be recorded effectively and can be used for quality, training and compliance purposes in future.

6 Effective Multi-level IVR

We provide round-the-clock IVR, which provides limited prompts and enable customer to reach the desired person quickly.

7 Real-time Analysis and Report generation

We empower the companies with real-time data and encourage them to analyse it to streamline the operations.

5 Confidence Ways To Answer a Business Call

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The phone solutions available through hosted PBX phone systems are revolutionizing the way in which small and medium size businesses support their human resources and serve their customers. A reliable communication system can substantially increase the business productivity.

Working in a small business in a position that involves inbound telephone calls requires a high degree of professionalism and confidence. If your job entails answering the telephone and handling calls from customers, vendors or other businesses, the manner in which you answer the phone may directly affect your company’s success. You are responsible for creating an appropriate first impression, making your phone skills extremely important.

Promptness

Avoid letting the telephone ring more than two or three times before answering it. Pause whatever else you’re doing at the moment to take the inbound call. If at all possible, never let a call enter the voice mail system, as this can frustrate customers.

Greeting

The speed, pitch, and tone of your voice are important for creating a positive experience during a call. Answer the phone with a relaxed and pleasant tone. Keep your greeting short but informative, with just enough information to let the caller know whether he has reached the right destination. Typically in business environments, it is considered more professional to say “Good morning” or “Good afternoon” rather than “Hello.” Clearly state your name followed by either the department you work in or the company name. For example, “Good morning. This is John with ABC Company. How may I help you?” is an appropriate greeting, as opposed to an overly lengthy, drawn out greeting like “It’s a great day here at ABC Company! You’ve reached John in the Accounting Department. How can I be of service to you?”

Acknowledgment

Listen to the caller’s reasons for contacting you. Remain quiet and do not interrupt during his explanation of the situation. Acknowledge your understanding of the issue at hand, repeating back the main points if necessary. Assure the caller you will properly address his issue or concern, or transfer the call to the appropriate destination.

Pleasantries

Avoid lengthy conversations involving the exchange of pleasantries. While it is often considered appropriate to make minor small talk about the weather or some other irrelevant issue, do not engage in such discussions if they result in wasted time. Understand that you should be friendly but not friends with people on the telephone.

Ending

End the call with a positive statement. Once you have resolved the caller’s issue or determined how to proceed, promptly and politely finish the call. Thank the person for contacting you or your company, then hang up. For example, say “Thanks for calling Mr. Smith. Have a nice day.”

U.S. Department of Education offers a new tool to help schools measure ed tech results

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A new tool from the U.S. Department of Education will help school districts rapidly measure the results of education technology.The Ed Tech Rapid Cycle Evaluation Coach was announced last week at the Blended and Online Learning Symposium in San Antonio, Texas. It’s still in the early stages, so those interested in using the tool must apply to be part of the inaugural group.

Technology vendors tend to make grandiose claims about the usefulness of their programs. But there’s precious little research, aside from marketing materials and vendors’ “studies” of their own programs. Independent, high-quality methods commonly used to study educational programs tend to move slowly. In technology that can be a problem, because technology changes so rapidly – by the time the study is complete the program has likely reinvented itself. Check for Educational Evaluations in US at UT Evaluators

Teachers and schools aren’t waiting for gold-standard research before they begin test-driving new tools in the classroom. As a result, teachers find themselves using programs and products without any clear method for evaluating whether or not they will work.

“Districts and states are spending millions of dollars buying educational apps [technology applications, tools and platforms], many of which have minimal evidence supporting their effectiveness,” Katrina Stevens, deputy director of the U.S. Department of Education’s Office of Educational Technology, wrote last week. “Additionally, once a purchase is made, there is often no systematic process for reviewing the effectiveness of ed tech tools before renewing contracts, which collectively can run into the millions of dollars.”

The Department’s new program will guide school leaders and teachers through the steps they should take before buying education technology. The “RCE Coach” will help schools define goals, create effective pilot programs, gather evidence and measure results. The research tool is being created with help from SRI International and Mathematica, two well-known (and highly regarded) research groups. The tool will not provide the same results as working closely with a traditional researcher, but it will allow schools to measure if technology is helping them meet whatever goal school leaders have set for themselves.

It will be available to schools in January. In the meantime, the department of education needs help from district- and school-level administrators who are willing to try the program. They are accepting applications from schools. It’s free. Educational Evaluations in US visit here

“The goal is to fundamentally change the procurement and implementation process to include a continuous cycle of evidence-based decision making and to help states and districts spend millions of dollars more effectively,” Stevens wrote.