How To Choose The Right Social Media Platforms For Your Online Business

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If you’re starting out with your new business, you know that the only way to get sales/orders is by getting your business some customers. And you also know that a “make and wait” approach never works… if you do that, your business is doomed.

But how do you get customers to know your brand-new business? TV, Print, and Radio Ads are all old school, traditional marketing mediums… way beyond the budget of an average Joe or Jane! Enter – digital media. So effective and cheap, that even the biggest brands are now allocating more marketing budgets to digital media marketing than traditional media marketing. Here’s a rough breakdown of their effectiveness:

Clearly, digital media marketing gives more bang for the buck. Now, let’s dive deeper into one aspect of digital marketing i.e. social media marketing and how you can use the power of social media to boost your brand!

Social media marketing has proved to be a game changer for established businesses and start-ups alike. It is the best and the cheapest way to target the right customers, engage with them, and build a solid brand image for a business. Social media enables targeting broad or narrow audiences and acts as an interactive interface between businesses and prospective customers. For more info visit Digital Marketing Company in Hyderabad 

Being active on social media may seem simple enough but creating a brand presence on there is a skill that requires meticulous planning and tactful strategizing. You have to create content that’s worthy of people hitting the “follow” button and you have to find a unique voice that superbly resonates with your audience’s way of thinking.

Every business does not need to be present on all social media platforms to get optimum results. You just have to work to your strengths and be present wherever your audience is! For some, this may mean maintaining a presence on 6-7 social platforms; whereas, for others, a presence on just 1-2 social platforms does the trick!

How to know which platform is suitable for your budding business is crucial. Here’s a quick examination:

1. Facebook

The principal social media platform, Facebook, is used by pretty much every type of business, even if it is just to maintain some online presence. In fact, some small businesses decide not to have a website at all and just use their Facebook page or group to receive orders!

Facebook is great for B2B businesses as it is increasingly limiting the reach of Facebook page posts. So, B2C businesses that spend a lot of time creating the perfect Facebook posts, often times don’t get the expected reach that they deserve. That being said, B2C businesses should still maintain a presence on Facebook in order to get more likes to their brand.

But they don’t need to spend too much energy on the platform. Please note: if you want to market and advertise on Instagram, it is mandatory to have a Facebook page!

Facebook is best for brands into e-commerce; entertainment, news, or media; restaurants and food; travel; and other aspirational or relatable products.

2. LinkedIn

Often referred to as the ‘professional’ version Facebook, LinkedIn allows you to connect with professionals, business people, and thought leaders from various fields. It is designed as a B2B medium and provides the best results for marketing B2B businesses and brands.

If you are a B2B company or a big business, your primary social media focus should be on LinkedIn. Use the platform to connect with more people in your industry as well as thought leaders. You can add value to your brand by using the platform to post compelling content, write articles, read posts and comment on them, help other individuals out, etc. For more details on SEO services check orsp.in  

3. Twitter

More than any other platform, Twitter is where the “trends” really happen and guess what – they can change every minute! So, Twitter is great for sharing trending topics and news; opinions; short life updates (if you’re famous); and thoughts and jokes. Twitter also allows users to participate in brand contests and easily find like-minded people to follow. So, if you’re a news or media company, Twitter will work out superbly for you.

This is the same for celebs and internet celebs; journalists; and FMCG companies who want to keep increasing their follower count by hosting several contests and giveaways. Generally speaking, you should be present on Twitter only if you can dedicate enough time to it. With Twitter, you need to react quickly. Jump in on the trends, be the first few people to tweet about a breaking news item, get in on conversations, immediately respond to anyone who tweets to you regarding a complaint or otherwise, and just using the platform continuously for customer service and relationship marketing.

We suggest Twitter to be used by companies who are into FMCG products, e-commerce, service, news and media, celeb management, politics, sports, and finance.

4. YouTube

The second biggest search engine after Google, YouTube has a reach and influencing power that cannot be denied. On YouTube, you can find channels dedicated to fashion, fitness, make-up and hair, Do It Yourself, short films, sketches, knowledge, tutorials, reviews, hacks, news, interviews, and pretty much anything you can imagine that can be conveyed through a video. Just like Facebook, YouTube can be used by both B2C as well as B2B brands for their promotional activities.

Brands into mass appeal content (like those mentioned above) will find that YouTube flourishes for them and pretty much takes care of a lot of content that can be pushed out on other social media platforms too. For high investment purchase brands (like real estate), showcasing their products and services on YouTube helps to build brand awareness and trustworthiness. Potential customers will likely try to find the brand’s videos before making a purchase decision. A YouTube channel will also come in handy for businesses who want to use a video on their website or blog as the videos are usually embedded via YouTube itself.

Maintaining a presence on YouTube may be more expensive compared to other social media platforms due to the high production value of each video. However, video marketing is on the rise and if you can manage the costs in the short run, your investment will definitely be justified in the long run. So, if you can use videos to sell your product/service better, we say you go for it!

5. Pinterest

Pinterest can be very confusing for people who come to the platform for the first time. Allow us to make it simpler for you: Pinterest is basically a digital pinboard that anyone can use to create curated lists for specific folders or “boards”. Let’s say you create a board – “Travel Bucket List”. So, any exciting image you find all over the web and on Pinterest can be pinned to that board. Under this board, you can also create sections.

For instance, create a section “Milan” for your upcoming trip to Milan and save any image you find about what to see / eat in Milan there. You can create as many boards as you’d like to cater to your different interests. You can also upload pictures from your desktop and show off your images or what you’ve tried! It is important to ensure that your pins are visually appealing as the focus on this platform is majorly images.

Pinterest is great for creating mood boards, getting inspiration, or just keeping stuff you like together in one place. So, if you’re a brand that is into photography, e-commerce, weddings and events, D.I.Y. tutorials, arts and crafts, home décor, travel, make up, hair and so on, Pinterest will work well for you. Just make sure to link your pins to your main blog page or website! You can create buyable pins too allowing users to buy your product without leaving Pinterest!

6. Instagram

Like Pinterest, Instagram also focusses on images. Any business that needs to portray their products or services through visuals, has the potential to do well on Instagram. However, investing in a good photographer, good camera equipment, and coming up with good concepts are essential to succeed on Instagram.

You can also go “behind the scenes” using the story feature and save evergreen story content on highlights! Ask yourself: Does my brand needs to communicate through pictures and videos? If yes, you know you have to be on Instagram. Many industries (like FMCG) can use the medium to post creatives and reach out to the large audience present there. They can also conduct contests and giveaways with their followers.

Some of the brands that could succeed on Instagram include those of food and beverages, fitness, fashion, lifestyle, photography, adventure sports, travel, arts and crafts, makeup, hair, etc. Since these are visually appealing brands, Instagram will be one of the key mediums to portray their businesses. Instagram also is a great platform for influencers to build their fanbase and promote themselves to businesses for influencer marketing.

7. Snapchat

Snapchat is a goldmine for businesses targeting millennials. You can advertise on the platform through video ads, filters and paid collaborations with influencers. And, you can use the app more natively by releasing behind the scenes footage, new collections, exclusive promo codes, etc. People who use Snapchat are extremely loyal to the platform and are not heavily influenced by any other platform like Facebook or Instagram.

Companies that cater to the young population’s motivations, habits, and likes must consider Snapchat as an integral part of their social media efforts.

There lies no point in setting up a diverse social media plan if your audience mainly uses only one or two social platforms. A complete study on what mediums your target audience uses is essential to kickstart your marketing plan. It is equally important to study the mediums your competitors are on and find out which platforms are working for them, how they are utilizing it, and so on.

What Are The Results Of Your Child’s Evaluation

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Once your child goes through the evaluation process, you’ll get a report that explains what the testing showed. There are a number of terms used to report on test results and how tests are scored. Being familiar with these terms can help you better understand what the results mean.

The Importance of Statistics

Statistics is the science of using math to make sense of and interpret large amounts of information. Statistics help evaluators:

A. Organize and present data in ways that are easier to understand. The information can be used to make graphs and charts that show patterns.

B. Describe data in ways that help you see how your child fits into a larger group of people.

C. Draw conclusions from data to get an idea of how best to support your child.

Testing Terms to Know

A number of different terms are used to talk about test results. Knowing what these terms mean is a good start to understanding what your child needs. For Educational Evaluations in US visit UT Evaluators 

1. Norm-referenced:

A norm-referenced test compares your child’s scores to the scores of other kids the same age. The “norm group” is a large, random group of kids who have taken the same test.

Their scores are used to determine what’s typical for the age group. For example, on one test, the Wechsler Intelligence Scale for Children (WISC), the average score is 100.

2. Test reliability:

A reliable test is one that would provide the same results every time. That means if your child took the test a few times, the scores would be roughly the same. Longer tests tend to be more reliable than short ones.

For example, the score on a test with fewer questions is more likely to be affected by your child not paying attention to one of the questions. That’s because each question is worth more on a shorter test.

If your child missed one answer on a spelling test of five words, his grade would be 80 percent. If he missed one word out of twenty, his grade would be 95 percent.

3. Standard score:

Most educational tests have standard scores based on a scale that makes the average score 100. But the average always falls within a range. There’s wiggle room (sometimes referred to as “standard error”) in test scores to account for possible mistakes.

So, an average score is actually a range of numbers. For example, if an average score is 100 and the standard error is 15, that means the average is really anywhere between 85 and 115.

4. Standard deviation (SD):

The standard deviation is the average distance (or number of points) between all test scores and the average score. For example, the WISC has an SD of 15 points. Most kids fall between the range of 85–115 points.

One SD (15 points) from the average or standard score (100 in this case) isn’t statistically significant. “Statistically significant” means that the difference isn’t due to chance or error.

So what does this mean? If your child’s score is only one SD lower than the average, the score is still considered average. However, if your child’s score is two standard deviations (30 points) above or below the average, that’s significant.

Keep in mind that 68 percent of the population falls into the average score range between 85 and 115. Anywhere in that range is considered average, although you may see it described as “high average” or “low average.”

5. Percentile:

The percentile shows the proportion of scores that were lower than your child’s score. Imagine your child is one of 100 kids being tested. If your child is at the 75th percentile, it means he scored higher than 75 of the 100 kids tested.

Subtest Scores

Many tests are made up of a number of short tests that look at different skills. Those short tests are called subtests. An achievement test may have subtests for vocabulary, working memory and visual reasoning. Each subtest has its own score.

Sometimes the scores of subtests that look at different pieces of bigger skills are combined. For example, a vocabulary subtest and a language comprehension subtest might be combined to give a “verbal ability” score.

Subtest scores are important. When there’s a big difference in the scores of different skill groups, it can show the specific area in which your child is having difficulty. Check for Educational Evaluations in US here

An Example of an Evaluation Result

The evaluation report will usually have a chart that shows the different types of scores. It will also include information about the reliability of the test and the standard deviations. But it may also have a written interpretation of the results.

For example: Jane obtained a standard score of 85 (-1 SD) on the WISC, which is ranked at the 16th percentile and is classified as low average. This means Jane’s score was below the average score of 100. She scored the same or higher than 16 percent of kids her age in the general population. While her score is still considered to be average, it’s at the low end of the average range.

Putting It All Together

Scores alone don’t tell you what’s going to help your child. The summary and recommendations are where all the information comes together and the evaluator tells you what it means.

The summary and recommendations section helps answer these questions:

A. What does this mean for your child’s ability to learn?

B. Do these results show that your child has learning issues that require special education services?

C. What types of services, ways of teaching, assistive technology and other support could benefit your child? If your child is eligible for special education services, the Individual Education Program (IEP) team will consider the answers to these questions.

D. The more you understand the meaning of scores from educational or psychological evaluations, the better able you are to be an active team participant.

The Social Media & Mid Market Travel

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It was all about mid-market travel at last month’s Arabian Travel Market and social media figured heavily as a key marketing strategy for this sector.

66% of travellers do their fact-finding online and from ticket bookings to restaurant choices, there’s little that cannot be found, researched and bought.

Through the careful use of improved targeted marketing and analytics across social channels, tourism companies can gain better insights into their customers, driving better value throughout the user journey – before, during and after a trip.

Here are three of the main elements to be considered when it comes to the current mid-market travel landscape:

Social Media

In a constantly connected world, travellers everywhere now resort to social channels to learn more, with 52% of Facebook users saying friends’ photographs influence their own holiday and travel plans. Social channels like Instagram offer glimpses into holiday destinations and experiences, For more info check at SEO Agency in London

while Facebook and Twitter allow users to learn about and interact with travel industry service providers like agents, hotels, airlines and so on. An article from Hotelier Middle East stated 2016 promised a lot more creativity in terms of the use of social media platforms and tools, with brands turning to content marketing as a means of differentiation and SEO optimisation.

The Millennial Traveller

Strong believers of maintaining a work-life balance, millennials love travel and by extension, everything that comes with it. The planning and research that goes into the places they want to see, the real-life experiences these travels promise and managing every aspect of their trip, online.

Not only does this class of traveller make all bookings online, but is also likely to turn to social media for tips, opinions and other traveller reviews and experiences – 40% of millennials depend solely on this information to make their travel decisions.

Millennials also enjoy sharing different aspects of their holidays online and a study by Chase Marriott Rewards shows that 97% of all millennial travellers post on social networks whilst travelling.

The World Youth Student and Educational Travel Confederation projects that by 2020, millennials will take 320 million international trips, making it a customer segment the mid-market players need to most definitely cater to.

User Generated Content (UGC)

Also known as earned content, UGC is changing the way travel brands market themselves online. 72% of consumers post photos on social channels while on vacation and 76% post them once they return, translating to authentic, affordable assets for the mid-market travel sector.

Whether in the form of a blog post or an Instagram tag, this form of content lends itself to the experiential element of travel and helps boost businesses that fall in this sector. According to Forrester Consulting, consumers are influenced by UGC more than any other type of promotion.

There’s plenty to consider when it comes to developing an online content strategy that not only fulfils the requirements of your target market, but your own business goals as well. Luckily, it’s what we do best.

Most Popular Questions About Content Writing

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The use of well-written content to promote a business and drive sales is still a relatively new concept in the Middle East. But as digital marketing begins to overtake the more traditional means of advertising, quality content is growing in importance.

Here are the six most popular questions I get asked during client meetings.

1. What are the benefits of publishing quality content?

There are many reasons why well-written content is important but here are the main benefits:

A. It makes your brand easily searchable on Google.

B. Web visitors are likely to stay on your website longer increasing your chances of a sale.

C. By sharing your content on social media, it will attract more followers.

D. It will improve your brand’s reputation with the content ‘positioning’ your company as an expert in the industry.

E. It can be used as a tool to improve relationships with clients.

2. Well that sounds great, but what about ROI?

It depends on your objective. Google Analytics is a great tool to measure the performance of content and of course, metrics such as shares, engagement, sales leads, and so on can all be incorporated into a content strategy. If you don’t have a strategy in place, Travel Ink can advise you on this to make your investment in content worthwhile. For more information visit SEO Company in London

3. What kind of writing style does Travel Ink offer?

As commercial writers, our skill lies in writing content that is engaging while still retaining the brand’s tone of voice. A description of a tone of voice is usually found in a company’s brand guidelines and can be described as formal, friendly, informal, cheery, confident, personal, and so on. A brand’s tone of voice is an integral part of the writing process.

Your brand has a personality and this personality is reflected in the words used and the sentences written. Writers use the tone of voice guide to help them create content to ensure it reflects the personality of the brand.

4. How are you different from the thousands of freelance writers out in the market?

A. First and foremost, we specialise in writing for the travel, tourism and hospitality sector. We believe we write better because we know the industry and the Middle East market.

This in turn reduces research time because we’re already up to date, which means a quicker delivery for you.

B. As a writing company, we have a team of writers, editors, and digital specialists on our books. The advantage of this is that we’re available 24/7 and always have availability, unlike a freelancer who may not always be available.

C. In addition to writing services, we also offer a range of complementary services including translation, content strategy planning, social media, training, and public relations.

Good quality content is the foundation for all effective communication, and we use our expertise to offer an integrated solution.

5. What are your rates?

Our monthly retainer packages start from AED 2750 per month. For project work, such as content for a new website, our rate card is currently AED 3 per word and AED 400 per hour. However, we have various discounts available depending on the size of the project.

6. How do you manage large writing projects?

Writing large amounts of content for websites is one of our main areas of expertise. It can often be difficult to keep track of what needs writing, which key words need to be included, what needs reviewing, what’s ready for translation, what’s approved and so on.

For every job, we have a project manager to oversee the job, one writer (or more if the timeframe demands it), and an editor to review the content. Using project management tools, we oversee the entire process from research and writing to editing and proofreading.

5 Benefits Of Inclusion Classrooms

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Many schools have inclusion classrooms. In part, that’s because the Individuals with Disabilities in Education Act (IDEA) says that kids who receive special education services should learn in what’s called the “least restrictive environment” (LRE). That means they should spend as much time as possible with students who don’t receive special education services.

Inclusive classes are set up in a number of ways. Some use a collaborative team teaching (or co-teaching) model. With co-teaching, there’s a special education teacher in the room all day.

Other inclusive classes have special education teachers “push in” at specific times during the day to teach (instead of pulling kids out of class to a separate room). In either case, both teachers are available to help all students. Check for Educational Evaluations in US at UT Evaluators

Studies show that inclusion is beneficial for all students—not just those who receive special education services.

Benefit #1: Differentiated Instruction

All students learn differently. This is a principal of inclusive education. One key teaching strategy is to break students into small groups. By using small groups, teaching can be tailored to the way each student learns best. This is known as differentiated instruction.

Teachers meet everyone’s needs by presenting lessons in different ways and using Universal Design for Learning (UDL). For example, they may use multisensory instruction. In math, that may mean using visual aids and manipulatives like cubes or colored chips to help kids learn new concepts. (See more examples of multisensory math techniques.)

Some classrooms may have an interactive whiteboard. On it, kids can use their fingers to write, erase and move images around on the large screen. This teaching tool can also be used to turn students’ work into a video, which can be exciting for kids and help keep them engaged.

Benefit #2: Supportive Teaching Strategies

In an inclusive classroom, teachers weave in specially designed instruction and support that can help students make progress. Kids may be given opportunities to move around or use fidgets. And teachers often put positive behavioral interventions and supports (PBIS) in place.

These strategies are helpful for all students—not only for students with learning and attention issues.

Benefit #3: Reduced Stigma

Inclusive classrooms are filled with diverse learners. That lets kids talk about how everyone learns in their own way. They may find that they have more in common with other kids than they thought. This can go a long way in reducing stigma for kids with learning and attention issues. It can also help kids build and maintain friendships.

Benefit #4: Effective Use of Resources

In more traditional special education settings, many kids are “pulled out” for related services, like speech therapy or for other specialized instruction. An inclusion class often brings speech therapists, reading specialists and other service providers into the classroom. For Educational Evaluations in US visit here

These professionals can provide information and suggestions to help all students. If your child isn’t eligible for special education, but still needs some extra support, it can provide him with some informal support.

Benefit #5: High Expectations for All

If your child has an Individualized Education Program (IEP), his goals should be based on the academic standards for your state. Those standards lay out what all students are expected to learn in math, reading, science and other subjects by the end of the school year.

Differentiated instruction and co-teaching in a general education classroom make it easier for students with standards-based IEPs to be taught the same material as their classmates.

In some schools, only certain classrooms are inclusion classes. In that case, schools may assign general education students randomly to inclusive or non-inclusive classes. Other schools may choose students who benefit from the emphasis on meeting the needs of all learners at all ability levels.

Talk to your child’s school about the supports and services that might be available in an inclusion classroom. Learn more about teaching strategies that work well for students with learning and attention issues. And read about the various models of collaborative team teaching.

3 Mistakes To Avoid Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid.

Mistakes to Avoid

1. Avoiding Social Media Because of Professional Standard Concerns

Similar to other types of advertising and word-of-mouth networking, social media interaction has best practices set forth by physiotherapy regulatory bodies (please check with your your respective provincial regulatory body).

Social media campaigns should meet the following criteria to avoid any potential risk of misconduct. For example, Physiotherapy Alberta College + Association put together a social media practice guideline* For more information visit SEO Company in London

with the following highlights:

A. Maintain and protect the privacy, security and confidentiality of client info, while assuming all online content is public

B. Maintain professional boundaries by not initiating personal online contact with clients

C. Remain consistent and proactive in the management of requests from clients for online communication

D. Keep personal and professional profiles separate and distinct

E. Consider a professional disclaimer and maintain secure privacy settings as they can change often

F. Avoid disparaging remarks about clients, colleagues, educators, mentors, etc.

By focusing on delivering quality education and information, physiotherapists have an opportunity to promote both their clinic and the value of the profession as a whole.

2. Using Social Media Only to Advertise Services

I’ve seen clinic Facebook pages that almost exclusively use their social platform to advertise services and appointment openings. Unfortunately, this is a recipe for patient disengagement.

It’s worthwhile to put yourself in your social community members’ shoes and ask if you would find this interesting in your social feed. As a general rule, 80% of social media content should be informative, educational or entertaining, while the remaining 20% may be promotional.

3. Avoiding Pay to Play

I’ve discovered that clinic owners can have a belief that social marketing should be free. Unfortunately one’s efforts with social marketing can be less fruitful without recognizing that you have to pay to play. For SEO Agency in London check kmindia.in  

The increasing competition on platforms such as Facebook has resulted in a business’ organic reach to decrease significantly, with the result that professionally advertising your social content will help you see results more quickly.

With that said, social platforms are typically less costly than typical search advertising (e.g. Google Adwords) and an effective campaign strategy can help you increase your connection with more people in your community.

These best practices will help you make the most of your social marketing efforts while at the same time promoting the value of physiotherapy to Canadians across social media.

What Is Virtual Receptionist & Advantages Of Virtual Receptionists

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The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionists are highly skilled. They are specialized telephone agents that answer calls, forward messages, take messages and even manage diaries. These roles are extremely crucial hence; they are essential for small businesses. This post does not reveal much about the inside business hence gives a superficial outlook for the small business set up.If the mindset of the people is right then the job of a virtual receptionist is a lot of fun on a daily basis.

The job is very enjoyable as it helps to gain insight of the inside business. She/he also fetches adequate business for the small companies. The virtual receptionist gets a chance to speak to a number of highly skilled people. They answer the calls of the client and clear various queries. They

also fix a number of meetings with the client, which helps in increasing the business.

The advantages of Virtual Receptionists

There are several advantages of a virtual receptionist working for a small company. A receptionist of this sort clears one’s doubts and queries in a matter of minutes. It is extremely nice to have one’s doubts cleared one’s in an extremely professional fashion at any hour of the day. The virtual receptionist also helps in forwarding the calls to the concerned department that makes the work much easier and quicker. It makes the company look bigger and better. They act like the company’s representative at the first sight. A good receptionist can ensure that you stand out in business amongst the competitors in the market offering 24/7 efficient services.

The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionist answers all the voice mails so that the company does not miss any business even when the company is closed for vacations or if the receptionist is not on duty. This indeed offers live phone answering services. It would be a great boon for any small business to outsource this service. The following technology portrays even small companies as big one.

The virtual receptionist can take your work to the next level. They build the reputation of the company to acquire more business in the work place. This is very essential as in today’s world the competition is growing as the number of companies offering services have increased. The virtual receptionist offer cost effective 24/7 services to the costumer.

These services make your business much more attractive and organized. The services also offer after hour coverage and provide a short-term coverage of services on the office closure, holidays or even when the staff leaves. They are designed to take small firms along with total attorney for the company. This specially means for smaller companies.

They offer services like optional appointment, full services (even after hours), small call packages, no set up fees, new client intake at any time, call screening and 24/7 live reception coverage. They thus make your work easier and faster with virtual receptionists as the virtual receptionist offers excellent services to run your business in a smarter way.

Choosing The Right Business Phone System

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As with your personal appearance, your office needs to look professional to project the right image of you and your company. Proper, up-to-date technology can have the image that you need while also providing you with superior technology to ensure that your telecommunications are current with the times.

Business phone systems are an integral investment when setting up phone systems for small offices. Company communications are a key to success and as such it is very important to stay up to date with the latest technology and trends. For instance a voice over IP business phone system can save your company lots of money over time. Now that most IP based phone systems have proven to be an increasingly reliable way of communicating,

it makes sense for a small business to utilize this tool effectively. Additionally the actual hardware in phone systems for small offices has improved; this is both important for functionality and also sending the right messages. You want your office to look professional because in business clients will generally make a first impression of your services when they are in your office based on the feel they get.

There are several options to choose from, these include: Traditional PBX and Key Systems, Nortel, ShorTel, and 3com. Traditional private branch exchange systems offer reliability and scalability. This is a very widely trusted data platform, that has fully featured systems and is designed to meet the voice communications needs of every size business.

This provides sophisticated messaging, contact centre and computer integration. For years Nortel has been a staple for reliability and efficiency, for small businesses this is a great solution because it is a cost effective for a small business. This solution usually combines voice, data and business applications onto a single unified platform. Shor Tel delivers unrivalled scalability and manageability, the user interface literally sets the standard for today’s market place.

This is the ideal solution as it is purpose built with no single point of failure. This is a great solution for businesses of all sizes as it can be implemented with seamless scalability from one to ten thousand users which includes all functionality. The hardware and features of these phones are unrivalled, they are sleek and stylish without being overbearing.

It is very important to go with a solution that offers technical and customer support trouble shooting options. Quality of service in this area is a large part of the service being purchased and to make sure there is no interruption of service or down time, it is important that a plan is set in place for your needs.

Often a technician can be dispatched to do on site repairs or a customer service line that is available on a twenty four seven basis should be in place to provide support. In today’s market network downtime can cost companies a lot of money. You want to ensure you are using a stable product with high reliability and limited need for service.

When you choose a solution you should work with a company who understands the needs of your small business and maximize service and technology to suit the budget you have for your business phone systems.

On Target Communication is providing facilities for business phone systems by which every business organization can easily manage their daily communication easily as it is the crucial part of the business operations. On Target has been known as the best small business phone system provider.

Top 10 Best Social Media Marketing Tips EVER

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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increading the ROI of social advertising and more, from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

The shareable infographic below summaries our tips, but read on to learn more about each social media marketing strategy in detail!

1. Leverage the Power of ‘Life Events’

Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. Our next tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life events” look like on Facebook. Your arch nemesis from high school lands your dream job, your ex-crush gets married to that guy, the high school prom king and queen who’ve been together forever finally have the impossibly cute kid they’ve been threatening to have for years – you know, all the stuff that makes us feel really good about ourselves. Well, you can use these life events as the basis for a marketing campaign.

Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences. Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy.

2. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.For more info visit  SEO Agency in London

This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.

3. Use Twitter To Test Out Content Ideas

Most marketers use Twitter heavily as a promotional tool for their content marketing initiatives, but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.

Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.

For example, Larry came across an infographic he thought was particularly interesting and tweeted it, as you can see in the figure above. He then used Twitter Analytics to evaluate the performance of that tweet from an engagement perspective, only to discover that the tweet had an engagement rate of 8% – significantly higher than his average engagement rate. As a result of this free experiment, Larry went on to produce a write-up of the infographic for his column at Inc., a post that performed extraordinarily well.

4. Narrow Your Targeting to Boost Engagement and Reduce Costs

We just got done talking about how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.

The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.

A great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.

5. Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s targeting options are incredibly granular. However, the specificity with which you can target prospective customers on social is a double-edged sword. Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. However, targeting too specifically can also have a detrimental impact on your campaign performance.

For advertisers new to paid social or those coming from a PPC background, the targeting options offered by paid social can be literally unbelievable. This often results in advertisers being too enthusiastic with their targeting parameters. As their targeting becomes more specific, their audience reach shrinks – sometimes, to the point of only displaying ads to a tiny handful of individuals. We recommend using audience targeting on social strategically (as in the example above), but exercise a little restraint when it comes to your targeting – it’s all about balance

6. Use In-Market Segments to Leverage Strong Commercial Intent

PPC marketers will be familiar with the concept of high-commercial intent keywords, but some advertisers mistakenly assume that this concept does not translate to paid social. Fortunately for you, it most definitely does, and you can take advantage of it through the use of in-market segments.

This is data gathered by third-parties known as data brokers, such as Datalogix and Epsilon, that records information about what consumers purchase. These in-market segments can contain a wealth of data that’s invaluable to advertisers, such as what things someone bought, where they bought them, and other juicy information. Facebook partners with several data brokers to provide advertisers access to this (anonymized) data, allowing advertisers to target users exhibiting high commercial intent.

Larry used in-market segments in a campaign advertising Vivid SEO  Advisor. In the screenshot below, you can see that he targeted Facebook users who had expressed an interest in, or outright bought, relevant products – in this case, “items related to business marketing.” Even without combining this data with any demographic information, this represents a potential audience of more than 6 million people!

7. Start Remarketing on Social

Regular readers probably saw this one coming, but our top social media marketing tip is to use remarketing in your paid social campaigns.For SEO company in London visit kmindia.in 

Think of the last time you were browsing your News Feed on Facebook. You saw an ad, clicked through immediately, and bought or signed up for whatever the site was offering. Remember? No, neither do I, because unlike the perfect world in which marketers wished we live, people very rarely behave this way online. By failing to remarket to potential customers on social media, you’re literally putting all your time, money, and effort into a single opportunity to convert your prospects, which is every bit as crazy as it sounds when you put it like that.

Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start remarketing on Facebook.

8. Bypass ‘Leaky’ Landing Pages Altogether

Call them what you will – flows, pipelines, journeys – but most marketers are obsessed with “the funnel.” However, leads often take a hike just at the point when you’re trying to get them to convert. Luckily, certain PPC and social media advertising formats allow marketers to bypass the leakiest part of the funnel – landing pages – entirely.

Our first social media marketing tip is to eliminate the possibility of losing potential leads at the landing page stage. One of the most effective ways to do this is by using Facebook “Call” buttons in your Facebook ads. This powerful feature allows mobile users (which Facebook users overwhelmingly are, in many cases exclusively so) to call your business directly simply by clicking your Facebook ad – no landing pages, no load times, no vast, gaping chasm into which potential leads disappear forever.

9. Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account structure is often treated as an afterthought by many social advertisers. In their eagerness to launch a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.

For Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.” However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.

10. Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the placement of AdWords and Bing Ads advertisements on the SERP relies heavily on Quality Score, the prominence of your social ads is greatly dependent on a similar metric. For Facebook advertisers, this metric is known as Relevance Score, and for Twitter advertisers, it’s known as Quality Adjusted Bids.

One of the most effective ways to increase your Relevance Score or Quality Adjusted Bid – and therefore the visibility and potential CTR of your ads – is by using the best-converting ad copy from your PPC ads in your social campaigns. This not only allows you to save time by repurposing strong ad copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.

Top Social Media Trends That Will Take Over 2018.

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It’s that time of the year again when every “guru”, “expert” and “trend forecaster” dusts off their crystal ball to predict what’s instore for the year ahead. Filmora created a concise infographic summarizing what they predict will be the top social media trends in 2018.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For SEO Agency in London visit Vivid SEO

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth.

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective. For more information on SEO Services in London visit rbts.in

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.