The Social Media & Mid Market Travel

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It was all about mid-market travel at last month’s Arabian Travel Market and social media figured heavily as a key marketing strategy for this sector.

66% of travellers do their fact-finding online and from ticket bookings to restaurant choices, there’s little that cannot be found, researched and bought.

Through the careful use of improved targeted marketing and analytics across social channels, tourism companies can gain better insights into their customers, driving better value throughout the user journey – before, during and after a trip.

Here are three of the main elements to be considered when it comes to the current mid-market travel landscape:

Social Media

In a constantly connected world, travellers everywhere now resort to social channels to learn more, with 52% of Facebook users saying friends’ photographs influence their own holiday and travel plans. Social channels like Instagram offer glimpses into holiday destinations and experiences, For more info check at SEO Agency in London

while Facebook and Twitter allow users to learn about and interact with travel industry service providers like agents, hotels, airlines and so on. An article from Hotelier Middle East stated 2016 promised a lot more creativity in terms of the use of social media platforms and tools, with brands turning to content marketing as a means of differentiation and SEO optimisation.

The Millennial Traveller

Strong believers of maintaining a work-life balance, millennials love travel and by extension, everything that comes with it. The planning and research that goes into the places they want to see, the real-life experiences these travels promise and managing every aspect of their trip, online.

Not only does this class of traveller make all bookings online, but is also likely to turn to social media for tips, opinions and other traveller reviews and experiences – 40% of millennials depend solely on this information to make their travel decisions.

Millennials also enjoy sharing different aspects of their holidays online and a study by Chase Marriott Rewards shows that 97% of all millennial travellers post on social networks whilst travelling.

The World Youth Student and Educational Travel Confederation projects that by 2020, millennials will take 320 million international trips, making it a customer segment the mid-market players need to most definitely cater to.

User Generated Content (UGC)

Also known as earned content, UGC is changing the way travel brands market themselves online. 72% of consumers post photos on social channels while on vacation and 76% post them once they return, translating to authentic, affordable assets for the mid-market travel sector.

Whether in the form of a blog post or an Instagram tag, this form of content lends itself to the experiential element of travel and helps boost businesses that fall in this sector. According to Forrester Consulting, consumers are influenced by UGC more than any other type of promotion.

There’s plenty to consider when it comes to developing an online content strategy that not only fulfils the requirements of your target market, but your own business goals as well. Luckily, it’s what we do best.

Most Popular Questions About Content Writing

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The use of well-written content to promote a business and drive sales is still a relatively new concept in the Middle East. But as digital marketing begins to overtake the more traditional means of advertising, quality content is growing in importance.

Here are the six most popular questions I get asked during client meetings.

1. What are the benefits of publishing quality content?

There are many reasons why well-written content is important but here are the main benefits:

A. It makes your brand easily searchable on Google.

B. Web visitors are likely to stay on your website longer increasing your chances of a sale.

C. By sharing your content on social media, it will attract more followers.

D. It will improve your brand’s reputation with the content ‘positioning’ your company as an expert in the industry.

E. It can be used as a tool to improve relationships with clients.

2. Well that sounds great, but what about ROI?

It depends on your objective. Google Analytics is a great tool to measure the performance of content and of course, metrics such as shares, engagement, sales leads, and so on can all be incorporated into a content strategy. If you don’t have a strategy in place, Travel Ink can advise you on this to make your investment in content worthwhile. For more information visit SEO Company in London

3. What kind of writing style does Travel Ink offer?

As commercial writers, our skill lies in writing content that is engaging while still retaining the brand’s tone of voice. A description of a tone of voice is usually found in a company’s brand guidelines and can be described as formal, friendly, informal, cheery, confident, personal, and so on. A brand’s tone of voice is an integral part of the writing process.

Your brand has a personality and this personality is reflected in the words used and the sentences written. Writers use the tone of voice guide to help them create content to ensure it reflects the personality of the brand.

4. How are you different from the thousands of freelance writers out in the market?

A. First and foremost, we specialise in writing for the travel, tourism and hospitality sector. We believe we write better because we know the industry and the Middle East market.

This in turn reduces research time because we’re already up to date, which means a quicker delivery for you.

B. As a writing company, we have a team of writers, editors, and digital specialists on our books. The advantage of this is that we’re available 24/7 and always have availability, unlike a freelancer who may not always be available.

C. In addition to writing services, we also offer a range of complementary services including translation, content strategy planning, social media, training, and public relations.

Good quality content is the foundation for all effective communication, and we use our expertise to offer an integrated solution.

5. What are your rates?

Our monthly retainer packages start from AED 2750 per month. For project work, such as content for a new website, our rate card is currently AED 3 per word and AED 400 per hour. However, we have various discounts available depending on the size of the project.

6. How do you manage large writing projects?

Writing large amounts of content for websites is one of our main areas of expertise. It can often be difficult to keep track of what needs writing, which key words need to be included, what needs reviewing, what’s ready for translation, what’s approved and so on.

For every job, we have a project manager to oversee the job, one writer (or more if the timeframe demands it), and an editor to review the content. Using project management tools, we oversee the entire process from research and writing to editing and proofreading.

5 Benefits Of Inclusion Classrooms

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Many schools have inclusion classrooms. In part, that’s because the Individuals with Disabilities in Education Act (IDEA) says that kids who receive special education services should learn in what’s called the “least restrictive environment” (LRE). That means they should spend as much time as possible with students who don’t receive special education services.

Inclusive classes are set up in a number of ways. Some use a collaborative team teaching (or co-teaching) model. With co-teaching, there’s a special education teacher in the room all day.

Other inclusive classes have special education teachers “push in” at specific times during the day to teach (instead of pulling kids out of class to a separate room). In either case, both teachers are available to help all students. Check for Educational Evaluations in US at UT Evaluators

Studies show that inclusion is beneficial for all students—not just those who receive special education services.

Benefit #1: Differentiated Instruction

All students learn differently. This is a principal of inclusive education. One key teaching strategy is to break students into small groups. By using small groups, teaching can be tailored to the way each student learns best. This is known as differentiated instruction.

Teachers meet everyone’s needs by presenting lessons in different ways and using Universal Design for Learning (UDL). For example, they may use multisensory instruction. In math, that may mean using visual aids and manipulatives like cubes or colored chips to help kids learn new concepts. (See more examples of multisensory math techniques.)

Some classrooms may have an interactive whiteboard. On it, kids can use their fingers to write, erase and move images around on the large screen. This teaching tool can also be used to turn students’ work into a video, which can be exciting for kids and help keep them engaged.

Benefit #2: Supportive Teaching Strategies

In an inclusive classroom, teachers weave in specially designed instruction and support that can help students make progress. Kids may be given opportunities to move around or use fidgets. And teachers often put positive behavioral interventions and supports (PBIS) in place.

These strategies are helpful for all students—not only for students with learning and attention issues.

Benefit #3: Reduced Stigma

Inclusive classrooms are filled with diverse learners. That lets kids talk about how everyone learns in their own way. They may find that they have more in common with other kids than they thought. This can go a long way in reducing stigma for kids with learning and attention issues. It can also help kids build and maintain friendships.

Benefit #4: Effective Use of Resources

In more traditional special education settings, many kids are “pulled out” for related services, like speech therapy or for other specialized instruction. An inclusion class often brings speech therapists, reading specialists and other service providers into the classroom. For Educational Evaluations in US visit here

These professionals can provide information and suggestions to help all students. If your child isn’t eligible for special education, but still needs some extra support, it can provide him with some informal support.

Benefit #5: High Expectations for All

If your child has an Individualized Education Program (IEP), his goals should be based on the academic standards for your state. Those standards lay out what all students are expected to learn in math, reading, science and other subjects by the end of the school year.

Differentiated instruction and co-teaching in a general education classroom make it easier for students with standards-based IEPs to be taught the same material as their classmates.

In some schools, only certain classrooms are inclusion classes. In that case, schools may assign general education students randomly to inclusive or non-inclusive classes. Other schools may choose students who benefit from the emphasis on meeting the needs of all learners at all ability levels.

Talk to your child’s school about the supports and services that might be available in an inclusion classroom. Learn more about teaching strategies that work well for students with learning and attention issues. And read about the various models of collaborative team teaching.

3 Mistakes To Avoid Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid.

Mistakes to Avoid

1. Avoiding Social Media Because of Professional Standard Concerns

Similar to other types of advertising and word-of-mouth networking, social media interaction has best practices set forth by physiotherapy regulatory bodies (please check with your your respective provincial regulatory body).

Social media campaigns should meet the following criteria to avoid any potential risk of misconduct. For example, Physiotherapy Alberta College + Association put together a social media practice guideline* For more information visit SEO Company in London

with the following highlights:

A. Maintain and protect the privacy, security and confidentiality of client info, while assuming all online content is public

B. Maintain professional boundaries by not initiating personal online contact with clients

C. Remain consistent and proactive in the management of requests from clients for online communication

D. Keep personal and professional profiles separate and distinct

E. Consider a professional disclaimer and maintain secure privacy settings as they can change often

F. Avoid disparaging remarks about clients, colleagues, educators, mentors, etc.

By focusing on delivering quality education and information, physiotherapists have an opportunity to promote both their clinic and the value of the profession as a whole.

2. Using Social Media Only to Advertise Services

I’ve seen clinic Facebook pages that almost exclusively use their social platform to advertise services and appointment openings. Unfortunately, this is a recipe for patient disengagement.

It’s worthwhile to put yourself in your social community members’ shoes and ask if you would find this interesting in your social feed. As a general rule, 80% of social media content should be informative, educational or entertaining, while the remaining 20% may be promotional.

3. Avoiding Pay to Play

I’ve discovered that clinic owners can have a belief that social marketing should be free. Unfortunately one’s efforts with social marketing can be less fruitful without recognizing that you have to pay to play. For SEO Agency in London check kmindia.in  

The increasing competition on platforms such as Facebook has resulted in a business’ organic reach to decrease significantly, with the result that professionally advertising your social content will help you see results more quickly.

With that said, social platforms are typically less costly than typical search advertising (e.g. Google Adwords) and an effective campaign strategy can help you increase your connection with more people in your community.

These best practices will help you make the most of your social marketing efforts while at the same time promoting the value of physiotherapy to Canadians across social media.

What Is Virtual Receptionist & Advantages Of Virtual Receptionists

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The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionists are highly skilled. They are specialized telephone agents that answer calls, forward messages, take messages and even manage diaries. These roles are extremely crucial hence; they are essential for small businesses. This post does not reveal much about the inside business hence gives a superficial outlook for the small business set up.If the mindset of the people is right then the job of a virtual receptionist is a lot of fun on a daily basis.

The job is very enjoyable as it helps to gain insight of the inside business. She/he also fetches adequate business for the small companies. The virtual receptionist gets a chance to speak to a number of highly skilled people. They answer the calls of the client and clear various queries. They

also fix a number of meetings with the client, which helps in increasing the business.

The advantages of Virtual Receptionists

There are several advantages of a virtual receptionist working for a small company. A receptionist of this sort clears one’s doubts and queries in a matter of minutes. It is extremely nice to have one’s doubts cleared one’s in an extremely professional fashion at any hour of the day. The virtual receptionist also helps in forwarding the calls to the concerned department that makes the work much easier and quicker. It makes the company look bigger and better. They act like the company’s representative at the first sight. A good receptionist can ensure that you stand out in business amongst the competitors in the market offering 24/7 efficient services.

The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionist answers all the voice mails so that the company does not miss any business even when the company is closed for vacations or if the receptionist is not on duty. This indeed offers live phone answering services. It would be a great boon for any small business to outsource this service. The following technology portrays even small companies as big one.

The virtual receptionist can take your work to the next level. They build the reputation of the company to acquire more business in the work place. This is very essential as in today’s world the competition is growing as the number of companies offering services have increased. The virtual receptionist offer cost effective 24/7 services to the costumer.

These services make your business much more attractive and organized. The services also offer after hour coverage and provide a short-term coverage of services on the office closure, holidays or even when the staff leaves. They are designed to take small firms along with total attorney for the company. This specially means for smaller companies.

They offer services like optional appointment, full services (even after hours), small call packages, no set up fees, new client intake at any time, call screening and 24/7 live reception coverage. They thus make your work easier and faster with virtual receptionists as the virtual receptionist offers excellent services to run your business in a smarter way.

Choosing The Right Business Phone System

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As with your personal appearance, your office needs to look professional to project the right image of you and your company. Proper, up-to-date technology can have the image that you need while also providing you with superior technology to ensure that your telecommunications are current with the times.

Business phone systems are an integral investment when setting up phone systems for small offices. Company communications are a key to success and as such it is very important to stay up to date with the latest technology and trends. For instance a voice over IP business phone system can save your company lots of money over time. Now that most IP based phone systems have proven to be an increasingly reliable way of communicating,

it makes sense for a small business to utilize this tool effectively. Additionally the actual hardware in phone systems for small offices has improved; this is both important for functionality and also sending the right messages. You want your office to look professional because in business clients will generally make a first impression of your services when they are in your office based on the feel they get.

There are several options to choose from, these include: Traditional PBX and Key Systems, Nortel, ShorTel, and 3com. Traditional private branch exchange systems offer reliability and scalability. This is a very widely trusted data platform, that has fully featured systems and is designed to meet the voice communications needs of every size business.

This provides sophisticated messaging, contact centre and computer integration. For years Nortel has been a staple for reliability and efficiency, for small businesses this is a great solution because it is a cost effective for a small business. This solution usually combines voice, data and business applications onto a single unified platform. Shor Tel delivers unrivalled scalability and manageability, the user interface literally sets the standard for today’s market place.

This is the ideal solution as it is purpose built with no single point of failure. This is a great solution for businesses of all sizes as it can be implemented with seamless scalability from one to ten thousand users which includes all functionality. The hardware and features of these phones are unrivalled, they are sleek and stylish without being overbearing.

It is very important to go with a solution that offers technical and customer support trouble shooting options. Quality of service in this area is a large part of the service being purchased and to make sure there is no interruption of service or down time, it is important that a plan is set in place for your needs.

Often a technician can be dispatched to do on site repairs or a customer service line that is available on a twenty four seven basis should be in place to provide support. In today’s market network downtime can cost companies a lot of money. You want to ensure you are using a stable product with high reliability and limited need for service.

When you choose a solution you should work with a company who understands the needs of your small business and maximize service and technology to suit the budget you have for your business phone systems.

On Target Communication is providing facilities for business phone systems by which every business organization can easily manage their daily communication easily as it is the crucial part of the business operations. On Target has been known as the best small business phone system provider.

Top 10 Best Social Media Marketing Tips EVER

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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increading the ROI of social advertising and more, from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

The shareable infographic below summaries our tips, but read on to learn more about each social media marketing strategy in detail!

1. Leverage the Power of ‘Life Events’

Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. Our next tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life events” look like on Facebook. Your arch nemesis from high school lands your dream job, your ex-crush gets married to that guy, the high school prom king and queen who’ve been together forever finally have the impossibly cute kid they’ve been threatening to have for years – you know, all the stuff that makes us feel really good about ourselves. Well, you can use these life events as the basis for a marketing campaign.

Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences. Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy.

2. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.For more info visit  SEO Agency in London

This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.

3. Use Twitter To Test Out Content Ideas

Most marketers use Twitter heavily as a promotional tool for their content marketing initiatives, but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.

Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.

For example, Larry came across an infographic he thought was particularly interesting and tweeted it, as you can see in the figure above. He then used Twitter Analytics to evaluate the performance of that tweet from an engagement perspective, only to discover that the tweet had an engagement rate of 8% – significantly higher than his average engagement rate. As a result of this free experiment, Larry went on to produce a write-up of the infographic for his column at Inc., a post that performed extraordinarily well.

4. Narrow Your Targeting to Boost Engagement and Reduce Costs

We just got done talking about how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.

The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.

A great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.

5. Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s targeting options are incredibly granular. However, the specificity with which you can target prospective customers on social is a double-edged sword. Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. However, targeting too specifically can also have a detrimental impact on your campaign performance.

For advertisers new to paid social or those coming from a PPC background, the targeting options offered by paid social can be literally unbelievable. This often results in advertisers being too enthusiastic with their targeting parameters. As their targeting becomes more specific, their audience reach shrinks – sometimes, to the point of only displaying ads to a tiny handful of individuals. We recommend using audience targeting on social strategically (as in the example above), but exercise a little restraint when it comes to your targeting – it’s all about balance

6. Use In-Market Segments to Leverage Strong Commercial Intent

PPC marketers will be familiar with the concept of high-commercial intent keywords, but some advertisers mistakenly assume that this concept does not translate to paid social. Fortunately for you, it most definitely does, and you can take advantage of it through the use of in-market segments.

This is data gathered by third-parties known as data brokers, such as Datalogix and Epsilon, that records information about what consumers purchase. These in-market segments can contain a wealth of data that’s invaluable to advertisers, such as what things someone bought, where they bought them, and other juicy information. Facebook partners with several data brokers to provide advertisers access to this (anonymized) data, allowing advertisers to target users exhibiting high commercial intent.

Larry used in-market segments in a campaign advertising Vivid SEO  Advisor. In the screenshot below, you can see that he targeted Facebook users who had expressed an interest in, or outright bought, relevant products – in this case, “items related to business marketing.” Even without combining this data with any demographic information, this represents a potential audience of more than 6 million people!

7. Start Remarketing on Social

Regular readers probably saw this one coming, but our top social media marketing tip is to use remarketing in your paid social campaigns.For SEO company in London visit kmindia.in 

Think of the last time you were browsing your News Feed on Facebook. You saw an ad, clicked through immediately, and bought or signed up for whatever the site was offering. Remember? No, neither do I, because unlike the perfect world in which marketers wished we live, people very rarely behave this way online. By failing to remarket to potential customers on social media, you’re literally putting all your time, money, and effort into a single opportunity to convert your prospects, which is every bit as crazy as it sounds when you put it like that.

Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start remarketing on Facebook.

8. Bypass ‘Leaky’ Landing Pages Altogether

Call them what you will – flows, pipelines, journeys – but most marketers are obsessed with “the funnel.” However, leads often take a hike just at the point when you’re trying to get them to convert. Luckily, certain PPC and social media advertising formats allow marketers to bypass the leakiest part of the funnel – landing pages – entirely.

Our first social media marketing tip is to eliminate the possibility of losing potential leads at the landing page stage. One of the most effective ways to do this is by using Facebook “Call” buttons in your Facebook ads. This powerful feature allows mobile users (which Facebook users overwhelmingly are, in many cases exclusively so) to call your business directly simply by clicking your Facebook ad – no landing pages, no load times, no vast, gaping chasm into which potential leads disappear forever.

9. Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account structure is often treated as an afterthought by many social advertisers. In their eagerness to launch a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.

For Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.” However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.

10. Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the placement of AdWords and Bing Ads advertisements on the SERP relies heavily on Quality Score, the prominence of your social ads is greatly dependent on a similar metric. For Facebook advertisers, this metric is known as Relevance Score, and for Twitter advertisers, it’s known as Quality Adjusted Bids.

One of the most effective ways to increase your Relevance Score or Quality Adjusted Bid – and therefore the visibility and potential CTR of your ads – is by using the best-converting ad copy from your PPC ads in your social campaigns. This not only allows you to save time by repurposing strong ad copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.

Top Social Media Trends That Will Take Over 2018.

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It’s that time of the year again when every “guru”, “expert” and “trend forecaster” dusts off their crystal ball to predict what’s instore for the year ahead. Filmora created a concise infographic summarizing what they predict will be the top social media trends in 2018.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For SEO Agency in London visit Vivid SEO

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth.

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective. For more information on SEO Services in London visit rbts.in

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

Top 3 Steps For Choosing Your Brand’s Social Media Platform

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Social media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social media channels for your business will enable you to focus resources and attention toward engaging and nurturing relationships with your consumers.

Consider the following three-step process for choosing the right social media platforms for your brand:

1. Evaluate your brand’s current social media channels to:

A. Increase brand awareness –

If brand awareness is an issue for your organization, consider using a well-established social media platform with a large following rather than a smaller or niche social platform. For example, Twitter is great for continuously getting information out on your brand promptly. Check For Digital Marketing Companies in Vivid Digital

And, posting multiple times with new information generates even more brand. Because brands can get lost in the clutter of large platforms – particularly brands that are not as widely known or established – social advertising is one of the most effective ways of raising brand awareness.

B. Reach your target audience –

If your social media presence is not visible to your target audience, you’ll spend a significant amount of time and resources without the ROI.

C. Identify the channels your competitors are using –

Knowing where your direct competitors are posting and what kinds of content they share can help determine where your brand should be as well. The numbers of likes or shares they receive will provide valuable insights that can help in developing or tweaking your social media strategy and replicating what would work for your brand as well.

D. Determine the kind(s) of content you want to create –

Your content needs will Identifying and prioritizing content formats makes it easier to amend and strengthen your presence on your current social media platforms, or switch to those that better accommodate the types of content you post frequently.

Social media can be a cost-effective and time-efficient tool that improves business objectives such as search engine rankings, customer satisfaction, brand loyalty, and ultimately, sales. With the variety of social media channels now available, it is important that brand marketers choose social platforms that best align with business objectives to reap the maximum benefits.

2. Become more familiar with how each social network aligns with individual brand needs and objectives:

A. What is its scope (monthly users)? Is having a presence on a massive social platform like Facebook, for example – with nearly 1.8 billion active users – the best way to grow brand awareness on social media, or can Twitter (with 320 million active users) reach your target audience more effectively?

B. What is the demographic of your target audience? Are they primarily male or female? Over 50 years old or under 40? College educated? What social platforms speak best to your target audience?

C. What kind of content does each social platform best enable? Customer GIFs? Custom stories? User-generated content? Infographics? Videos? Photos?

D., What are some key pluses and minuses of each platform? Facebook, for example, is the most popular social network by far and reaches approximately 79 percent of online adults. Alternatively, Instagram is great when using visually appealing content to promote your brand, but it’s difficult to assess direct ROI when used exclusively. That’s why, in addition to brand promotion,

Instagram works better when supporting other social media efforts. Twitter is impactful when sharing topical and timely information, but a tweet reaches its peak in a relatively short period (approximately 18 minutes), so you need to have other tweets prepared and ready to go. For SEO Agency in London visit here

E. Does the platform allow paid promotion? Paid is an important consideration if you are planning to supplement your social content with advertising. Especially in platforms like Facebook, for example, where the competition is fierce, and you may need to supplement your brand presence with paid advertising.

For specific projects, the same questions apply. Once you decide that social media is a key component of your overall program strategy, how do you choose the social platform(s) that deliver the best results?

To promote Capital One’s financial empowerment program during National Financial Literacy Month, two popular financial influencers – Erin Lowry and Nicole Lapin – were retained to promote their newly-released books on financial literacy and career empowerment while co-promoting Capital One messaging on the topic. Nicole Lapin used Instagram Stories – a highly engaging medium – as it is mostly visual in nature.

The posts were included as part of a larger narrative about Nicole’s book and generated thousands of views. Twitter posts also were used with different forms of content (a poll, meme, image, etc.) that also proved highly engaging with her audience.

Erin Lowry posted a variety of content on channels that included Instagram, Twitter, and Facebook. Diversifying content throughout different social media channels enabled Capital One to reach different audiences (see image below). Greater emphasis was placed on Twitter to align with the platform that Erin had the greatest following.

Instagram was critical as a visual medium that garnered the most engagement. Also, paid media supplemented one of the Instagram posts to send it directly to a targeted DC-area audience – a key market for Capital One — and generated a boost in overall engagements.

3. Review your brand’s current social media strategy objectives.

Has your business evolved to the point where your current social media platforms are no longer providing the return on investment (ROI) that they once did? Can you link your current platforms to your brand’s social media objectives? Do your social media platforms help your brand meet or exceed these objectives?

If you can’t demonstrate how a particular social media channel is helping your company achieve its desired objectives online, then it’s time to either tweak what you are doing on your social platforms or consider adopting platforms that help meet current and future brand goals.

Best Beneficial Things Of Using Cloud Computing

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While cloud computing is undoubtedly beneficial for mid-size to large companies, it is not without its downsides, especially for smaller businesses. We now bring you a list of advantages of disadvantages of cloud computing, with a view to helping such establishments fully understand the concept of cloud computing.Cloud computing is now evolving like never before, with companies of all shapes and sizes adapting to this new technology. Industry experts believe that this trend will only continue to grow and develop even further in the coming few years.

Advantages of Cloud Computing are as follows :

If used properly and to the extent necessary, working with data in the cloud can vastly benefit all types of businesses. Mentioned below are some of the advantages of this technology.

Cost Efficient

Cloud computing is probably the most cost-efficient method to use, maintain and upgrade. Traditional desktop software costs companies a lot in terms of finance. Adding up the licensing fees for multiple users can prove to be very expensive for the establishment concerned. The cloud, on the other hand, is available at much cheaper rates and hence, can significantly lower the company’s IT expenses. Besides, there are many one-time-payment, pay-as-you-go and other scalable options available, which makes it very reasonable for the company in question.

Almost Unlimited Storage

Storing information in the cloud gives you almost unlimited storage capacity. Hence, you no more need to worry about running out of storage space or increasing your current storage space availability.

Backup and Recovery

Since all your data is stored in the cloud, backing it up and restoring the same is relatively much easier than storing the same on a physical device. Furthermore, most cloud service providers are usually competent enough to handle recovery of information. Hence, this makes the entire process of backup and recovery much simpler than other traditional methods of data storage.

Automatic Software Integration

In the cloud, software integration is usually something that occurs automatically. This means that you do not need to take additional efforts to customize and integrate your applications as per your preferences. This aspect usually takes care of itself. Not only that, cloud computing allows you to customize your options with great ease. Hence, you can handpick just those services and software applications that you think will best suit your particular enterprise.

Easy Access to Information

Once you register yourself in the cloud, you can access the information from anywhere, where there is an Internet connection. This convenient feature lets you move beyond time zone and geographic location issues.

Cloud Computing – Is it Possible to Assign a Standard?

Quick Deployment

Lastly and most importantly, cloud computing gives you the advantage of quick deployment. Once you opt for this method of functioning, your entire system can be fully functional in a matter of a few minutes. Of course, the amount of time taken here will depend on the exact kind of technology that you need for your business.

Disadvantages of Cloud Computing are as follows :

In spite of its many benefits, as mentioned above, cloud computing also has its disadvantages. Businesses, especially smaller ones, need to be aware of these cons before going in for this technology.

Technical Issues

Though it is true that information and data on the cloud can be accessed anytime and from anywhere at all, there are times when this system can have some serious dysfunction. You should be aware of the fact that this technology is always prone to outages and other technical issues. Even the best cloud service providers run into this kind of trouble, in spite of keeping up high standards of maintenance. Besides, you will need a very good Internet connection to be logged onto the server at all times. You will invariably be stuck in case of network and connectivity problems.

Security in the Cloud

The other major issue while in the cloud is that of security issues. Before adopting this technology, you should know that you will be surrendering all your company’s sensitive information to a third-party cloud service provider. This could potentially put your company at great risk. Hence, you need to make absolutely sure that you choose the most reliable service provider, who will keep your information totally secure.

Prone to Attack

Storing information in the cloud could make your company vulnerable to external hack attacks and threats. As you are well aware, nothing on the Internet is completely secure and hence, there is always the lurking possibility of stealth of sensitive data.