Top 10 Best Social Media Marketing Tips EVER

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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increading the ROI of social advertising and more, from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

The shareable infographic below summaries our tips, but read on to learn more about each social media marketing strategy in detail!

1. Leverage the Power of ‘Life Events’

Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. Our next tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life events” look like on Facebook. Your arch nemesis from high school lands your dream job, your ex-crush gets married to that guy, the high school prom king and queen who’ve been together forever finally have the impossibly cute kid they’ve been threatening to have for years – you know, all the stuff that makes us feel really good about ourselves. Well, you can use these life events as the basis for a marketing campaign.

Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences. Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy.

2. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.For more info visit  SEO Agency in London

This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.

3. Use Twitter To Test Out Content Ideas

Most marketers use Twitter heavily as a promotional tool for their content marketing initiatives, but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.

Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.

For example, Larry came across an infographic he thought was particularly interesting and tweeted it, as you can see in the figure above. He then used Twitter Analytics to evaluate the performance of that tweet from an engagement perspective, only to discover that the tweet had an engagement rate of 8% – significantly higher than his average engagement rate. As a result of this free experiment, Larry went on to produce a write-up of the infographic for his column at Inc., a post that performed extraordinarily well.

4. Narrow Your Targeting to Boost Engagement and Reduce Costs

We just got done talking about how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.

The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.

A great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.

5. Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s targeting options are incredibly granular. However, the specificity with which you can target prospective customers on social is a double-edged sword. Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. However, targeting too specifically can also have a detrimental impact on your campaign performance.

For advertisers new to paid social or those coming from a PPC background, the targeting options offered by paid social can be literally unbelievable. This often results in advertisers being too enthusiastic with their targeting parameters. As their targeting becomes more specific, their audience reach shrinks – sometimes, to the point of only displaying ads to a tiny handful of individuals. We recommend using audience targeting on social strategically (as in the example above), but exercise a little restraint when it comes to your targeting – it’s all about balance

6. Use In-Market Segments to Leverage Strong Commercial Intent

PPC marketers will be familiar with the concept of high-commercial intent keywords, but some advertisers mistakenly assume that this concept does not translate to paid social. Fortunately for you, it most definitely does, and you can take advantage of it through the use of in-market segments.

This is data gathered by third-parties known as data brokers, such as Datalogix and Epsilon, that records information about what consumers purchase. These in-market segments can contain a wealth of data that’s invaluable to advertisers, such as what things someone bought, where they bought them, and other juicy information. Facebook partners with several data brokers to provide advertisers access to this (anonymized) data, allowing advertisers to target users exhibiting high commercial intent.

Larry used in-market segments in a campaign advertising Vivid SEO  Advisor. In the screenshot below, you can see that he targeted Facebook users who had expressed an interest in, or outright bought, relevant products – in this case, “items related to business marketing.” Even without combining this data with any demographic information, this represents a potential audience of more than 6 million people!

7. Start Remarketing on Social

Regular readers probably saw this one coming, but our top social media marketing tip is to use remarketing in your paid social campaigns.For SEO company in London visit kmindia.in 

Think of the last time you were browsing your News Feed on Facebook. You saw an ad, clicked through immediately, and bought or signed up for whatever the site was offering. Remember? No, neither do I, because unlike the perfect world in which marketers wished we live, people very rarely behave this way online. By failing to remarket to potential customers on social media, you’re literally putting all your time, money, and effort into a single opportunity to convert your prospects, which is every bit as crazy as it sounds when you put it like that.

Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start remarketing on Facebook.

8. Bypass ‘Leaky’ Landing Pages Altogether

Call them what you will – flows, pipelines, journeys – but most marketers are obsessed with “the funnel.” However, leads often take a hike just at the point when you’re trying to get them to convert. Luckily, certain PPC and social media advertising formats allow marketers to bypass the leakiest part of the funnel – landing pages – entirely.

Our first social media marketing tip is to eliminate the possibility of losing potential leads at the landing page stage. One of the most effective ways to do this is by using Facebook “Call” buttons in your Facebook ads. This powerful feature allows mobile users (which Facebook users overwhelmingly are, in many cases exclusively so) to call your business directly simply by clicking your Facebook ad – no landing pages, no load times, no vast, gaping chasm into which potential leads disappear forever.

9. Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account structure is often treated as an afterthought by many social advertisers. In their eagerness to launch a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.

For Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.” However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.

10. Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the placement of AdWords and Bing Ads advertisements on the SERP relies heavily on Quality Score, the prominence of your social ads is greatly dependent on a similar metric. For Facebook advertisers, this metric is known as Relevance Score, and for Twitter advertisers, it’s known as Quality Adjusted Bids.

One of the most effective ways to increase your Relevance Score or Quality Adjusted Bid – and therefore the visibility and potential CTR of your ads – is by using the best-converting ad copy from your PPC ads in your social campaigns. This not only allows you to save time by repurposing strong ad copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.

Top Social Media Trends That Will Take Over 2018.

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It’s that time of the year again when every “guru”, “expert” and “trend forecaster” dusts off their crystal ball to predict what’s instore for the year ahead. Filmora created a concise infographic summarizing what they predict will be the top social media trends in 2018.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For SEO Agency in London visit Vivid SEO

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth.

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective. For more information on SEO Services in London visit rbts.in

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

Top 3 Steps For Choosing Your Brand’s Social Media Platform

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Social media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social media channels for your business will enable you to focus resources and attention toward engaging and nurturing relationships with your consumers.

Consider the following three-step process for choosing the right social media platforms for your brand:

1. Evaluate your brand’s current social media channels to:

A. Increase brand awareness –

If brand awareness is an issue for your organization, consider using a well-established social media platform with a large following rather than a smaller or niche social platform. For example, Twitter is great for continuously getting information out on your brand promptly. Check For Digital Marketing Companies in Vivid Digital

And, posting multiple times with new information generates even more brand. Because brands can get lost in the clutter of large platforms – particularly brands that are not as widely known or established – social advertising is one of the most effective ways of raising brand awareness.

B. Reach your target audience –

If your social media presence is not visible to your target audience, you’ll spend a significant amount of time and resources without the ROI.

C. Identify the channels your competitors are using –

Knowing where your direct competitors are posting and what kinds of content they share can help determine where your brand should be as well. The numbers of likes or shares they receive will provide valuable insights that can help in developing or tweaking your social media strategy and replicating what would work for your brand as well.

D. Determine the kind(s) of content you want to create –

Your content needs will Identifying and prioritizing content formats makes it easier to amend and strengthen your presence on your current social media platforms, or switch to those that better accommodate the types of content you post frequently.

Social media can be a cost-effective and time-efficient tool that improves business objectives such as search engine rankings, customer satisfaction, brand loyalty, and ultimately, sales. With the variety of social media channels now available, it is important that brand marketers choose social platforms that best align with business objectives to reap the maximum benefits.

2. Become more familiar with how each social network aligns with individual brand needs and objectives:

A. What is its scope (monthly users)? Is having a presence on a massive social platform like Facebook, for example – with nearly 1.8 billion active users – the best way to grow brand awareness on social media, or can Twitter (with 320 million active users) reach your target audience more effectively?

B. What is the demographic of your target audience? Are they primarily male or female? Over 50 years old or under 40? College educated? What social platforms speak best to your target audience?

C. What kind of content does each social platform best enable? Customer GIFs? Custom stories? User-generated content? Infographics? Videos? Photos?

D., What are some key pluses and minuses of each platform? Facebook, for example, is the most popular social network by far and reaches approximately 79 percent of online adults. Alternatively, Instagram is great when using visually appealing content to promote your brand, but it’s difficult to assess direct ROI when used exclusively. That’s why, in addition to brand promotion,

Instagram works better when supporting other social media efforts. Twitter is impactful when sharing topical and timely information, but a tweet reaches its peak in a relatively short period (approximately 18 minutes), so you need to have other tweets prepared and ready to go. For SEO Agency in London visit here

E. Does the platform allow paid promotion? Paid is an important consideration if you are planning to supplement your social content with advertising. Especially in platforms like Facebook, for example, where the competition is fierce, and you may need to supplement your brand presence with paid advertising.

For specific projects, the same questions apply. Once you decide that social media is a key component of your overall program strategy, how do you choose the social platform(s) that deliver the best results?

To promote Capital One’s financial empowerment program during National Financial Literacy Month, two popular financial influencers – Erin Lowry and Nicole Lapin – were retained to promote their newly-released books on financial literacy and career empowerment while co-promoting Capital One messaging on the topic. Nicole Lapin used Instagram Stories – a highly engaging medium – as it is mostly visual in nature.

The posts were included as part of a larger narrative about Nicole’s book and generated thousands of views. Twitter posts also were used with different forms of content (a poll, meme, image, etc.) that also proved highly engaging with her audience.

Erin Lowry posted a variety of content on channels that included Instagram, Twitter, and Facebook. Diversifying content throughout different social media channels enabled Capital One to reach different audiences (see image below). Greater emphasis was placed on Twitter to align with the platform that Erin had the greatest following.

Instagram was critical as a visual medium that garnered the most engagement. Also, paid media supplemented one of the Instagram posts to send it directly to a targeted DC-area audience – a key market for Capital One — and generated a boost in overall engagements.

3. Review your brand’s current social media strategy objectives.

Has your business evolved to the point where your current social media platforms are no longer providing the return on investment (ROI) that they once did? Can you link your current platforms to your brand’s social media objectives? Do your social media platforms help your brand meet or exceed these objectives?

If you can’t demonstrate how a particular social media channel is helping your company achieve its desired objectives online, then it’s time to either tweak what you are doing on your social platforms or consider adopting platforms that help meet current and future brand goals.

Best Beneficial Things Of Using Cloud Computing

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While cloud computing is undoubtedly beneficial for mid-size to large companies, it is not without its downsides, especially for smaller businesses. We now bring you a list of advantages of disadvantages of cloud computing, with a view to helping such establishments fully understand the concept of cloud computing.Cloud computing is now evolving like never before, with companies of all shapes and sizes adapting to this new technology. Industry experts believe that this trend will only continue to grow and develop even further in the coming few years.  Check for Beneficial Things Of Using Cloud Computing in Linkedphone

Advantages of Cloud Computing are as follows :

If used properly and to the extent necessary, working with data in the cloud can vastly benefit all types of businesses. Mentioned below are some of the advantages of this technology.

Cost Efficient

Cloud computing is probably the most cost-efficient method to use, maintain and upgrade. Traditional desktop software costs companies a lot in terms of finance. Adding up the licensing fees for multiple users can prove to be very expensive for the establishment concerned. The cloud, on the other hand, is available at much cheaper rates and hence, can significantly lower the company’s IT expenses. Besides, there are many one-time-payment, pay-as-you-go and other scalable options available, which makes it very reasonable for the company in question.

Almost Unlimited Storage

Storing information in the cloud gives you almost unlimited storage capacity. Hence, you no more need to worry about running out of storage space or increasing your current storage space availability.

Backup and Recovery

Since all your data is stored in the cloud, backing it up and restoring the same is relatively much easier than storing the same on a physical device. Furthermore, most cloud service providers are usually competent enough to handle recovery of information. Hence, this makes the entire process of backup and recovery much simpler than other traditional methods of data storage.

Automatic Software Integration

In the cloud, software integration is usually something that occurs automatically. This means that you do not need to take additional efforts to customize and integrate your applications as per your preferences. This aspect usually takes care of itself. Not only that, cloud computing allows you to customize your options with great ease. Hence, you can handpick just those services and software applications that you think will best suit your particular enterprise.

Easy Access to Information

Once you register yourself in the cloud, you can access the information from anywhere, where there is an Internet connection. This convenient feature lets you move beyond time zone and geographic location issues.

Cloud Computing – Is it Possible to Assign a Standard?

Quick Deployment

Lastly and most importantly, cloud computing gives you the advantage of quick deployment. Once you opt for this method of functioning, your entire system can be fully functional in a matter of a few minutes. Of course, the amount of time taken here will depend on the exact kind of technology that you need for your business.

Disadvantages of Cloud Computing are as follows :

In spite of its many benefits, as mentioned above, cloud computing also has its disadvantages. Businesses, especially smaller ones, need to be aware of these cons before going in for this technology.

Technical Issues

Though it is true that information and data on the cloud can be accessed anytime and from anywhere at all, there are times when this system can have some serious dysfunction. You should be aware of the fact that this technology is always prone to outages and other technical issues. Even the best cloud service providers run into this kind of trouble, in spite of keeping up high standards of maintenance. Besides, you will need a very good Internet connection to be logged onto the server at all times. You will invariably be stuck in case of network and connectivity problems.

Security in the Cloud

The other major issue while in the cloud is that of security issues. Before adopting this technology, you should know that you will be surrendering all your company’s sensitive information to a third-party cloud service provider. This could potentially put your company at great risk. Hence, you need to make absolutely sure that you choose the most reliable service provider, who will keep your information totally secure.

Prone to Attack

Storing information in the cloud could make your company vulnerable to external hack attacks and threats. As you are well aware, nothing on the Internet is completely secure and hence, there is always the lurking possibility of stealth of sensitive data.

SOCIAL MEDIA MARKETING

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Why should I include social media in my online marketing strategy? It’s a common question we get from our Toronto clients daily. Sure, most businesses understand that they should be somewhat active on social media, but is it worth the time and money to stay prominent on platforms such as Facebook, Twitter, Youtube, Instagram and all the other social media platforms. Time and time again, we’re asked by business owners such as yourself, how can I measure my return on investment (ROI) on social media.

We understand, regardless of the size of your marketing budget, you need to know that your spending money in a way that’s going to increase customers and sales. Budgets are tight and you need to ensure that you are getting the best bang for your marketing buck. Check For Digital Marketing Agency in Vivid Digital 

Here’s the truth, it’s not always easy to see an exact ROI generated by social media marketing. People who interact with your brand on social media will most likely not purchase your products or sign up for your services directly from Facebook or any other social platform. Does that mean you should ignore social media, we would argue no. Here’s the thing, ROI is probably not the best metric to look at when you’re analyzing the benefits of social media marketing. The goal of social media should be to keep your audience engaged and allow your brand to stay top of mind with your customers.

Social media marketing is generally about building an online brand and keeping your audience engaged. Posting interesting content on social media allows your business the ability to instantly connect with your customers, it’s really about maintaining long-term relationships with existing customers and to pave a path to new ones. More and more people are viewing their social media on their mobile device, this gives your brand the ability to instantly connect with people from anywhere in the world. There is no other marketing platform out there that provides this high-level of connectivity and personal communication.

We know that today’s shopper is not afraid to look around before they offer their credit card number. People are literally going to local stores, looking at items on the shelf and price shopping on big sites such as Amazon from their phone. We also know that modern shoppers are turning to social media as part of their shopping process. Actively engaging with your customer base via social media gives you a high-level of authority, allowing you the ability to compete with both competitors a few streets away and even against website giants such as Amazon. Authority has a lot of value online and a good social media marketing strategy will make you stand out. For SEO Companies in London visit here

Transparency is another important element when people are shopping around, especially for younger customers. Social media provides your Toronto business with a very affordable way to build an online brand and share your company values to a wide range of people. It can be a great way to put a face to your business. Spend the time and educate people about your brand and create a strong sense of loyalty. The general rule of thumb is simple. Only post content that you would want to actually read yourself, otherwise, don’t bother posting it.

Let’s face it, a lot of marketing involves you just talking to customers (sometimes yelling), but social media provides an opportunity for a back-and-forth conversation to take place. Good content will encourage discussion on social media, this is an excellent opportunity for your brand to learn from your customers and to have an excellent public platform to share ideas. Likes and followers are great, but the key to having a successful social media marketing strategy is discourse and engagement. We live in a world where online reviews carry a lot of weight and Facebook can be an amazing platform for your customers to share the positive experiences they have had with your company.

Social media also provides some really exciting advertising opportunities. The cost to advertise on social media is very affordable when compared to traditional media and even Google AdWords. Tools such as Facebook collect a lot of information about their users and they share this data with their advertisers.

You can tailor your ads to a very specific group of people, you can filter your audience using a wide range of filters including age, gender, location, interests and countless other metrics. This can open the door to some really exciting and profitable marketing opportunities. Remarketing ads are another exciting marketing tool offered by social media. You can have your advertisements follow your audience through various stages of their buying process. Again, social media marketing can be very affordable when it’s set up correctly.

Social media marketing isn’t about posting for the sake of posting. It’s about understanding your audience and building a relationship with them. This can make measuring ROI difficult, but a strong social media marketing campaign is bigger than just converting people, it’s about building your brand for the long haul by adding a new dimension to your marketing plan. The real value of social media is providing valuable and engaging information on a platform that people are using as part of their day-to-day life. Good social media will eventually lead to more business, it just might not be instant.

Looking for help with your social media marketing? At Insiteful Solutions, we’ve been offering social marketing consultation services to Toronto and area clients since 2002. We look talking about social media and our team is here to take your online brand to the next level. Contact us to learn more about how we can help your business.

Best Way To Select Cloud-Based Phone System

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Some providers offer cost per call and others standard cost per month – make sure to check with both types of offers. Also, make it a point to check how many free minutes there are in the deal and there are no hidden charges. It is saner to first determine what you need and to then fit the best offer into your demands. It is pointless spending less money if the Cloud system does not deliver what you want. Try to ensure that you do not select features that you may never need or use, as that will be a waste of money as well.

It is a fact that the number of service providers offering cloud based phone systems to business houses is steadily on the increase. This is because more and more businesses are switching over to Cloud phone system for the host of benefits it offers. As with every other product or services that you buy, it is important to check the different features and specifications and the price to ensure that the right deal is struck and the money’s worth is obtained. Check for the Best Way To Select Cloud-Based Phone System in Linkedphone

But the crucial question is – what features should those looking to get a Cloud based system looks out for? Before proceeding further, you need to ascertain the price and feel satisfied you can afford the Cloud phone system. Though Cloud systems are competitively priced and affordable, it is still worthwhile to shop around, as different providers may offer very different deals. There are different features that the different cloud based phone systems operate.

One crucial aspect to check when looking at the different Cloud based phone systems is whether the provider will offer unfailing support to their customers. Although Cloud based phone systems are easy to use and quite reliable, a well-trained and efficient customer service is nonetheless essential. A provider who offers prompt customer service also proves that they are professional and can be trusted.

Cloud based phone systems are becoming increasingly popular throughout the world and are helping a huge number of businesses to cut down the cost and hassles associated with installing and maintaining telecommunications equipment in their place of work. However, most consumers are still not fully aware about what a cloud based phone system is and the different types of features available.

A well-known feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries. The fact that cloud based phone systems are not based on geographical lines is another attractive feature that people will see when signing up.

Another feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries.

Yet another advantage of cloud based phone systems is the fact that they are completely flexible. Whether you like to work hands free, with a headset or using a traditional phone setup, a Cloud based phone system can be installed in the perfect way for you.

The type of Cloud based phone system that is most common is an office based system. Basically this means that the whole place of work is connected through the cloud system and is not reliant on wires and other physical connections. It is also possible to get a cloud based phone system that supports mobile phonesPsychology Articles, which is perfect for those who are on the road a lot with their business. The other major type of Cloud based facility that many people are using is a Cloud based fax solution.

Top 24 Social Media Marketing Tips

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Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.

Some of the Social Media Marketing Tips are as follows :

1. Drive Followers to Your Website

Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital

2. Monitor Competitors’ Social Media Practices

Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.

3. Don’t Overwhelm Yourself

Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.

4. Share Your Knowledge

Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.

5. Advertise Your Social Media Involvement

Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.

6. Look for Your Niche

Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.

7. Come up with a plan

What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.

8. Post consistently

Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!

9. Super content

Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.

10. Stay productive

You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here

11. Use lots of images

Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.

12. Get creative

Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.

13. Measure your results

Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.

14. Connect with others

Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.

15. Reciprocate

Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.

1) Your individual fans become much more engaged and loyal.

2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.

16. Watch your competitors

Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.

17. Stand out

Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)

18. Team up

Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.

19. Use Hashtags

Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.

20. Pick the right networks

There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.

21. This or that

There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.

22. Post it again

Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.

23. Pay attention

Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).

24. Track clicks

When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.

H-1B Documents For A Green Card

Check for H1B Visa Process in UT Evaluators

If you are planning on using your H-1B visa to make the transition to lawful permanent resident status through a green card, there is another list of documents to take into account.

A. You will need to have your employer submit an I-140 Immigrant Petition for Alien Worker along with all supporting evidence for the green card you are pursuing.

B. If you would like to use premium processing, you will need to file a new I-907 that is separate from any form filed as an H-1B document.

C. Once your petition has been approved and your priority date is current, you will need to submit an I-485 Application to Register Permanent Resident or Adjust Status. For H1B Visa Evaluation Visit here

Alternatively, if you go through consular processing, you will need the following documents:

A. Your passport and any expired passports

B A photo of you

C. Comprehensive evidence of your green card eligibility

D. Your resume

You will also need to complete a DS-260 online immigrant visa application and print out the confirmation page and the receipt before attending your consular interview.

Top 7 Social Media Trends For Your Business

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2018 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For Digital Marketing Company Check Vivid Digital  

Here are top 7 Social Media Trends For Your Business are as follows :

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth. For SEO Companies in London visit here

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective.

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

The Best Keyword Research Tools For SEO

 

For SEO Company in London visit Vivid SEO

If you’re improving SEO, you’re going to need a few tools. We’ve mentioned a couple of them already, but here’s a full list of the keyword research tools we like. Many of these go way beyond keyword data to help you analyze different aspects of your marketing.

Ahrefs

Ahrefs is an all in one toolkit to help you improve search traffic.

Answer the Public

Answer the Public shows you the questions searchers ask to help you with content targeting.

Bing

Bing includes a keyword research tool in Bing Webmaster Tools. The tool provides volume and keyword suggestions.

Google Adwords Keyword Planner

Google Adwords Keyword Planner provides monthly global and local keyword search volumes.

Google Trends

Google Trends is a useful tool for deciding which of several similar search terms is more popular For Digital Marketing Companies Check Vivid Digital

Keyword Eye

Keyword Eye brings together keyword data from Google, YouTube and Amazon, and helps you find keywords, questions and competitors’ keyword and advertising data, as well as trending content.

Keyword Spy

Keyword Spy is a downloadable keyword tool which helps you to identify competitors’ keywords and find related terms you can use in your own content and marketing.

Keyword Tool

Keyword Tool is a free online tool that generates around 750 Google keyword suggestions. It also offers keyword suggestions for Bing, YouTube, Amazon, eBay and Apple’s app store.

Long Tail Pro

Long Tail Pro includes a number of useful keyword research features. As well as simply finding keywords, you can assess ranking difficulty, competitiveness and can filter results in various ways, such as by local search.

LSIGraph,

LSIGraph, mentioned earlier, provides a long list of Google autocomplete suggestions.

Moz Keyword Explorer

Moz Keyword Explorer allows you ten free searches a month. If you need more, you’ll need to upgrade to Moz Pro. You can search for keywords to find related terms and search volume.You can also filter results according to similarity, volume and range of sources.

SEMrush

SEMrush is a comprehensive marketing toolkit that includes a lot of SEO tools. You can try out a free keyword search on this page.

The SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more.

SERPS keyword research database

The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.

Soovle

Soovle provides autocomplete suggestions from multiple sources on a single page. In addition to Google, YouTube, Amazon and Bing, it includes data from Wikipedia, Answers.com and Yahoo.

SpyFu

SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for SEO and ads.

Ubersuggest

Ubersuggest provides lists of keywords, though you’ll have to install the Keyword Everywhere extension to get search volume and cost per click data.

Wordstream Keyword Tool:

Wordstream Keyword Tool: This tool uses browser searches, information from internet service providers and search data to include a wide keyword database. You can get 10 free searches then one daily search for free.