What Is Tummy Tuck & What Is The Tummy Tuck procedure

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Are you constantly on a mission to get your tummy taut and toned? Sometimes all the exercise and dieting in the world can’t get rid of a tummy that’s showing the results of weight fluctuations, loose skin and/or the effects of pregnancy. Common changes to the midsection, like sagging skin, stretch marks and even muscle separation, which are typical of pregnancy can cause permanent damage. But, a tummy tuck procedure is not limited to postpartum women.

Tummy tuck surgery—or abdominoplasty—can improve the appearance of excess abdominal fat, skin and give a more streamlined stomach. Individual conditions of the abdomen vary, and for that reason there are different tummy-tucking techniques to help you achieve a flatter, trimmer waistline.

Motherhood is a blessing that changes your life as well as your body shape. One gains extra weight, fat, skin will sags especially in the tummy area. This is where a Tummy Tuck can help you to regain your old shape and get rid of all your extra fat and sagging skin.

More about Tummy Tuck:

Tummy Tuck also popularly known as abdominoplasty is a widely and successfully practiced cosmetic surgery process. It surgically removes excess skin and fat and in some cases restores weakened and separated abdominal muscles thereby creating a flatter and firmer abdominal profile.

The Tummy Tuck procedure:

Traditionally, abdominoplasty did not include liposuction. In recent times, however, liposuction has become an inherent part of the tummy tuck procedure. Lipo-abdominoplasty helps create a better abdominal profile and removes abdominal fat permanently thereby negating its recurrence. It includes blocked excision of skin and hence there is no undermining. Thus it results in no vascular compromise for the lower abdominal skin.

Liposuction is performed first to remove excess fat from the entire abdominal region and flanks. Then in the same sitting, sagging or overhanging skin and tissues are removed through skin excision.

This procedure is also known as Lipo-abdominoplasty.

Types of Tummy Tuck and Role of Liposuction:

Just like any other procedure, there are also various kinds of Tummy Tuck procedure which all are applicable for different cases.

Traditional Tummy Tucks:

This is the most widely performed type of tummy tuck surgery. This involves the hip-to-hip incision, as well as incisions around the belly button. Because they address the patient’s entire abdominal area, they often end up moving the skin around the belly button as well.

Traditional tummy tucks are vastly combined with abdominal liposuction (lipo-abdominoplasty). The candidates having excess fat as well as loose skin undergoes liposuction first for removing the excess fat followed by skin excision.

Mini Tummy Tucks:

Mini tummy tucks are focused for patients who are within 10 percent of their ideal body weight and are want to make changes only to the part of the abdomen below the navel. When skin laxity is primarily in the lower part, then the skin above the belly button does not require mobilization. Mini tummy tucks require only a single small surgical cut made in the skin.

There are times when this Process is combined with Liposuction to removing extra fat and then tighten the skin accordingly.

Extended Tummy Tucks:

This process involves the cutting out ‘love handles’ on both sides of the waist as well as the extraction of fat and excess skin from the stomach area. The cut is usually low so that even if the scar extends behind the hips, it will not be noticeable, even if one is wearing low-waist clothing.

Circumferential Tummy Tucks:

In this procedure, the incision extends around the entire abdomen and lower back. It helps in lifting the buttocks and tightening the lower back skin as well.

It is essential to consult with our qualified Plastic & Cosmetic Surgeons before undergoing this procedure.

Visit Personiks to know the cost of Tummy Tuck: surgery in Hyderabad

The Top 4 Ways Social Media Marketing Can Help Turn a Business Around

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It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.

Nowadays, people can easily communicate through social media without even paying anything. And they can also use it to be updated when it comes to the latest news, trends, and entertainment. That said, social media has also found its way into the radar of businesses, primarily as an effective form of digital marketing.

Truth be told, with all its key benefits (and when done right) social media can even be used to turn an ailing business around. Need more convincing? Then, let’s take a look at the advantages social media marketing can bring to the table below.

1. Improved Brand Awareness

Since an estimated 3.196 billion people are on social media, one of the most obvious benefits that businesses would get is that more people would be aware of their brand and what they can provide. This is especially important for start-ups, which really need to gain a foothold and establish themselves in the market.For more info check SEO Company London.

Every time your followers share your posts, like or re-tweet your page, or comment on your content—may it be an internal blog or a simple image—there’s a good chance that more people will know about your brand. As such, if your business is struggling in terms of building brand awareness, social media offers a viable way to remedy the situation.

2. The Magic of Engagement and Positive Feedback

Social media was invented with communication, collaboration, and engagement in mind. It’s important to remember this when thinking of your social media audience. You will actually have a better brand reputation and impression if you’re able to consistently and properly interact with your followers and be responsive.

Doing simple things such as answering customer queries and replying to their messages will do wonders when it comes to improving your brand’s reputation, at least on social media.

This, in turn, could result into your followers suggesting your brand to more people, spreading the word about your products or services through positive feedback.

They could also promote your page through sharing or re-tweeting your posts or by writing a nice review on your page, which further solidifies the idea that your brand is to be trusted. All these just from regular social media engagement? Certainly possible!

3. It’s Basically Free Advertising

Don’t have enough budget to advertise your products and services? Well, social media can help you with that as well. Unlike traditional advertising, posting content, from blogs to simple branded images, on your page can already be a form of advertising as each post can be seen by your followers.

It is also advisable to put links to your website on content that you post on your social media accounts as this can lead to more traffic. As long as what you post is compelling, interesting, or can drum up engagement, there’s a chance that more people will see it, increasing awareness of your products and services further—without you having to spend a single cent.

However, if you want to take things up a notch, social media platforms such as Facebook, LinkedIn, and Twitter have flexible, cost-efficient ads services you can use to reach an even wider audience.

4. Gain More Leads and Conversions Through Website Traffic

Your website and social media pages should go hand in hand when it comes to your digital marketing strategy. Aside from organic visits, you can use social media to direct traffic to your website, increasing your number of unique and total visits. And, with this increase in traffic, you also have a better likelihood of gaining more leads and conversions because more and more people are now viewing your products and services. For SEO Services London visit oprst

Here are a few useful tips to help direct more traffic from social media to your website:

A. Make sure that your site’s URL is in your social media’s info/profile page

B. Share and promote your website’s blog posts and other internal content

C. Include CTAs (call-to-action) that link to your website on applicable posts

Although we can’t assure that you would get instant success, being consistent in applying these tips and finding new ways to gain more website traffic via social media will net you results in due time.

Getting Virtual Phone Number For Enhancing Your Business

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You can get business number without any cost. It will be unique phone number and toll free for your all customers. Having business phone number is not a difficult task. There are number of website that gives you business phone number freely with number of best features.Number of websites or applications is available on the internet that provide you business number easily and without charges.

Everyone has their own mobile phones. Especially people have smart Phones that made their life much easier as everything is application based. If you want your business at peak point in the market, you must have to upload your business phone number on your webpage. For more info For more info on Virtual Phone Number visit Linkedphone

People, who have their specific business, require a phone number for their business.Business phone number is only way that connects to you from your customer directly. Every customer will have any query related to your product and it is your responsibility to solve it immediately. That business phone number separates your personal calls and business calls. You will have idea which call has to attend at what time.

One of best feature of business phone number provider is auto attendant or auto receptionist.In this case, you do not have to need for large number of employees for attending all calls. When you get virtual phone number for enhancing your business, you will also get many facilities including calling facility at cheap rates.

Other facilities which are enabled with virtual phone number are:

Customer greeting

Auto receptionist

Email request

Facebook and twitter messages

Call history

Call recording

Port existing number

Multiple extensions

No extra hardware needed

Dynamic task management

Voice mail and transcription

Call queues

High quality sound

Free talk up to 10000 minutes Toll free

Call forwarding to any device

DND status

Permanent reports

Black list call routing

Conference calls

Visual call flow configuration

Use your existing phone

Mobile app for both android and iOS

The number that you have chosen for your business from virtual phone number service provider will be active within two minutes. You should have to place this phone number on your website so that customers will call you instantly and your calling feature will activated on your chosen number. Check for virtual phone number  in vci

This number will be toll free across all over world and very local with number in area code.The service provider will give you calling facility with effective rate. So, buy virtual phone number as soon as possible for your business and its growth. Your customer will satisfy with your quick response and interesting problem solving trick.

It will be unique and toll free phone number for your all customers. Get your business phone number from website that gives you business phone number freely with number of best features.

HOW DIGITAL MARKETING IS IMPORTANT FOR THE NEW AGE ENTREPRENUERS

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The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis. Whether it is on mobile phones, laptops, desktop computers and many more devices. The companies need to adapt to this changing marketing strategies to get recognized.

What makes digital marketing? Or broadly we can say why Digital marketing important is? Well not because it is growing with a rapid force in marketing but because it seems that digital media will soon replace the traditional forms altogether.

While the previous generation will no doubt lament the newspapers, books and communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God given right (no offence) are already embracing the brave new world of digital consumption.

The facts that digital methods of communication and marketing are faster, versatile and streamlined so it is unsurprising that once technology becomes available we will begin quickly moving into digital age! What makes digital unique is the fact it offers just as much potential to marketers as it does to consumers. For more details check SEO Agency London.

Here are some key forms in which the digital marketing is present over the internet:

A. Blogs

B. Websites and SEO content

C. Pay per click ads

D. Mobile marketing( the text messages)

E. Social Media marketing (Like ads on Facebook feeds, twitter, LinkedIn etc.)

F. Email Marketing

G. Online Video Content

H. Internet Banner Ads

This list might soon get outdated due to new innovative ways coming up every day for digital marketing. Yet, these points are the pivotal one.

WHY DIGITAL MARKETING?

Without a second thought everyone will agree that digital marketing is much more affordable that traditional marketing methods. An email or social media campaign will just cost you a mere fraction of cost of a TV ad or print campaign. Also it will reach a wider audience (as almost everyone has access to internet nowadays).

Still one of the main benefits of digital marketing is the ease. The ease with which results can be traced and monitored. It gives an additional chance to change your strategy which the print and TV media lacks. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time. This enables you to plan more effectively for the next one.

Probably, the strongest case for incorporating a digital element into your marketing strategy is that digital media forms are overtaking traditional forms of information very rapidly.For SEO Services visit cmap

Bottomline

The bottom line is that the digital age is here and if your business will fail to adapt to the new marketing climate, you are at a greater risk of going extinct sooner or later.

The startups founders or the upcoming entrepreneur are fully utilizing to communicate their ideas to wider audiences. The already established companies have to realize the power of digital marketing. It generates much greater recognition than the traditional information sources at much mere investment than them.

Some Of The Unique Features Of Virtual Receptionist

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Virtual Receptionists were introduced to the market and is now on the test run whether it could be the latest trend.Why not? People had accepted and embraced Business Process Outsourcing (BPO) industry today so why not Virtual Receptionists?

Answering calls while you manage your business can be time consuming and could drain your energy. Traditionally, hiring a receptionist to answer all your customers’ inquiries on the phone and taking some personal calls for you could be the best thing to do. And as we become more accustomed to digital and virtual technologies,

Nevertheless, there is a difference between a Virtual Receptionist and a call center agent (as what we usually call people who works in BPO industries). A call center agent merely takes calls and answer queries while Virtual Receptionists, acts in the name of your company’s nam.

VIRTUAL RECEPTIONIST SERVICES ARE AS FOLLOWS

1 Expedient Extension Menus

To make the process more effortless, many relevant extensions can be created, and the information stored during the call can be sent directly to the respective department heads or concerned authority via massages or voice mails.

2 Your Way of Call Routing

We can route each call the way you want. We believe, treating every call uniquely is important. That’s why we enable the companies to set rules to route the customer according to type of caller, time of calling and many other criteria. And, all this can be updated as and when required on the dashboards.

3 Tailored Greetings for After Business Hours

We design specific greetings for the callers who reach out to us after business hours. These messages can be recorded by us as per your company’s norms and work culture.

4 Transcription of Voicemail

Leveraging the feature to transcribe voicemails, every voicemail can be converted to text and sent via emails to the relevant authorities.

5 Smooth CRM integration

We enable the companies to integrate with CRM and accelerate the operations by providing the required assistance.

6 Unified Management

We diligently take over call mechanisms to fine-tune your business phone system. For Virtual Receptionists  visit iftr2015hyd

7 Advanced Security by Multi-agent Access

Your business data is protected 24X7 with multi-agent access and chances of security breaches are completely removed.

Getting The Best Cloud Based Phone System For Business

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They Help Us Connect with Individuals from Everywhere Throughout the World Continuously, and Next to an In-Person Meeting, Are an Ideal Approach to Communicating with Each Other. Businesses Have a More Prominent Should Be in Contact with Representatives and Clients Whenever

A Variety of Approaches of Communication Exist to Help Us Associate with Customers, Clients, and Each Other, However, Few Can Replace the Phone. They Need To, Anyplace They Are. This Is the Where the Cloud-Based Business Phone Systems Enormously Make a Difference.

Cloud Based Business Phone Systems

a “Cloud Based Phone Service and System” Is a Telephone Communication System T Delivered Through the Internet. the Fundamental Requirement of a Cloud-Based Voip Phone Service Is the Capacity to Deliver Calls Over an Internet Connection.

It Ought to Likewise Provide Premium Features Like Virtual Phone Numbers, Voicemail to Email, Call Recording, Call Forwarding, Electronic Fax and Much More.moreover, This Can Spare Your Business 40-80% on Your Telephone Bill.

Stay Connected with the Right Phone System for Your Business

Imagine Your Office in the Cloud with Cebod Telecom’s Best Voip Phone Service for Small Businesses. with Their Feature-Rich Voip Phone System for Business,

You Can:

1.Manage Communications from Anywhere

2.Grow Your Business on a Budget

3.Get Premium Business Phone Features at No Additional Cost

4.Get Free 1 Month Trial

Regardless of Where You Will Be, You Can Deal with Your Cloud Based Business Phone System from a Natural, Web-Based Control Panel. Modify Account Settings on the Go from Any Web Browser or Mobile Phone.

Since Their Voip Business Phone Services Are Managed in the Cloud, You Don’t Need to Stress Over the Cost of Owning and Keeping Up an on Location Pbx. All You Need Is a Phone and a Internet Connection.

Get the Advanced Calling Features as You Have to Develop Your Business. Features Incorporate Global Call Forwarding, Advanced Call Routing, Ivr, Voicemail to Email, Time Based Routing, and the Sky Is the Limit from There.

Services Of Cloud Based: Phone Systems

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Working with a service provider that can offer latest telephony through a Cloud-based solution is the option most business enterprises are vigorously exploring.With a Cloud-based PBX, the applications and management of the system is totally with the service provider, and voice connectivity made possible over a dedicated or shared IP connection to one or more locations.

If you’ve recently heard about a cloud calling or VoIP cloud and are wondering what these terms mean, you’re not alone. Many people are curious about the new options for Internet telephone service and whether they will be better or more affordable than regular telephone services.

What is a VoIP cloud?

A cloud-based phone system, also known as an Internet phone system, is one of the newest options for phone service. VoIP is short for “voice over Internet protocol.” VoIP services involve using both software and hardware as a medium for Internet calls.

This allows users to make free or low-cost phone calls to anyone on the planet, no matter where that person is or what technology they are using to receive the call.

A VoIP system also usually offers a variety of free services, such as:

Voicemail.

Call forwarding.

Managing messages.

How Does a Cloud Phone System Work?

Prior to VoIP technology, phone calls were made using the public switched telephone network (PSTN), which was composed of copper wires. With a cloud system, all data is stored on a secure server, also known as a “cloud,” that can be reached via the Internet.

When you speak during a cloud call, your voice is transformed into digital information and sent across the Internet, just like an email, a chat or any other form of data.

What are the Benefits of Choosing a Cloud Based Phone System?

Whether you’re a business owner looking for a new phone system for your company or a homeowner thinking about how to save money on your phone bill, there are a number of reasons you should consider making the switch to VoIP.

1. You’ll Save Money

Making calls using the Internet is much more affordable than using traditional land lines, which range from $15 a month for basic services and up to $50 a month for a long-distance package.

2. Setup is Simple

You’ll save time when getting your new VoIP system set up. No new wiring is required, and once it’s in operation, the system is very low maintenance.

3. Choose Cell Phones or Traditional Phones

You’ll have options when it comes to using your VoIP services. You can use them at your desk with an old-fashioned phone, or you can connect them to your cell phone to make inexpensive calls while you’re on the go. Check for Cloud Based Phone System in seepennywork

4. Special Features

Business owners can choose an 800 number as their cloud phone number, making it easy for customers to contact them at no expense. You can also set up advanced options, such as multiple extensions, call forwarding and voicemail management.

Should Your Business Make the Switch to Cloud Calling?

If you run a company, getting a cloud telephone number can be very beneficial. The many options for phone management make it easy to set up a system that works for you, your employees and your customers. For example, if you own a chain business with more than one location, a cloud phone system will make it easy to connect all of your employees and locations using one phone system

.The world we live in has become very technologically advanced, and cloud based phone systems are yet another exciting hint of what’s to come in the future. As we develop and perfect these systems, communication will continue to improve.

How To Choose The Right Social Media Platforms For Your Online Business

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If you’re starting out with your new business, you know that the only way to get sales/orders is by getting your business some customers. And you also know that a “make and wait” approach never works… if you do that, your business is doomed.

But how do you get customers to know your brand-new business? TV, Print, and Radio Ads are all old school, traditional marketing mediums… way beyond the budget of an average Joe or Jane! Enter – digital media. So effective and cheap, that even the biggest brands are now allocating more marketing budgets to digital media marketing than traditional media marketing. Here’s a rough breakdown of their effectiveness:

Clearly, digital media marketing gives more bang for the buck. Now, let’s dive deeper into one aspect of digital marketing i.e. social media marketing and how you can use the power of social media to boost your brand!

Social media marketing has proved to be a game changer for established businesses and start-ups alike. It is the best and the cheapest way to target the right customers, engage with them, and build a solid brand image for a business. Social media enables targeting broad or narrow audiences and acts as an interactive interface between businesses and prospective customers. For more info visit Digital Marketing Company in Hyderabad 

Being active on social media may seem simple enough but creating a brand presence on there is a skill that requires meticulous planning and tactful strategizing. You have to create content that’s worthy of people hitting the “follow” button and you have to find a unique voice that superbly resonates with your audience’s way of thinking.

Every business does not need to be present on all social media platforms to get optimum results. You just have to work to your strengths and be present wherever your audience is! For some, this may mean maintaining a presence on 6-7 social platforms; whereas, for others, a presence on just 1-2 social platforms does the trick!

How to know which platform is suitable for your budding business is crucial. Here’s a quick examination:

1. Facebook

The principal social media platform, Facebook, is used by pretty much every type of business, even if it is just to maintain some online presence. In fact, some small businesses decide not to have a website at all and just use their Facebook page or group to receive orders!

Facebook is great for B2B businesses as it is increasingly limiting the reach of Facebook page posts. So, B2C businesses that spend a lot of time creating the perfect Facebook posts, often times don’t get the expected reach that they deserve. That being said, B2C businesses should still maintain a presence on Facebook in order to get more likes to their brand.

But they don’t need to spend too much energy on the platform. Please note: if you want to market and advertise on Instagram, it is mandatory to have a Facebook page!

Facebook is best for brands into e-commerce; entertainment, news, or media; restaurants and food; travel; and other aspirational or relatable products.

2. LinkedIn

Often referred to as the ‘professional’ version Facebook, LinkedIn allows you to connect with professionals, business people, and thought leaders from various fields. It is designed as a B2B medium and provides the best results for marketing B2B businesses and brands.

If you are a B2B company or a big business, your primary social media focus should be on LinkedIn. Use the platform to connect with more people in your industry as well as thought leaders. You can add value to your brand by using the platform to post compelling content, write articles, read posts and comment on them, help other individuals out, etc. For more details on SEO services check orsp.in  

3. Twitter

More than any other platform, Twitter is where the “trends” really happen and guess what – they can change every minute! So, Twitter is great for sharing trending topics and news; opinions; short life updates (if you’re famous); and thoughts and jokes. Twitter also allows users to participate in brand contests and easily find like-minded people to follow. So, if you’re a news or media company, Twitter will work out superbly for you.

This is the same for celebs and internet celebs; journalists; and FMCG companies who want to keep increasing their follower count by hosting several contests and giveaways. Generally speaking, you should be present on Twitter only if you can dedicate enough time to it. With Twitter, you need to react quickly. Jump in on the trends, be the first few people to tweet about a breaking news item, get in on conversations, immediately respond to anyone who tweets to you regarding a complaint or otherwise, and just using the platform continuously for customer service and relationship marketing.

We suggest Twitter to be used by companies who are into FMCG products, e-commerce, service, news and media, celeb management, politics, sports, and finance.

4. YouTube

The second biggest search engine after Google, YouTube has a reach and influencing power that cannot be denied. On YouTube, you can find channels dedicated to fashion, fitness, make-up and hair, Do It Yourself, short films, sketches, knowledge, tutorials, reviews, hacks, news, interviews, and pretty much anything you can imagine that can be conveyed through a video. Just like Facebook, YouTube can be used by both B2C as well as B2B brands for their promotional activities.

Brands into mass appeal content (like those mentioned above) will find that YouTube flourishes for them and pretty much takes care of a lot of content that can be pushed out on other social media platforms too. For high investment purchase brands (like real estate), showcasing their products and services on YouTube helps to build brand awareness and trustworthiness. Potential customers will likely try to find the brand’s videos before making a purchase decision. A YouTube channel will also come in handy for businesses who want to use a video on their website or blog as the videos are usually embedded via YouTube itself.

Maintaining a presence on YouTube may be more expensive compared to other social media platforms due to the high production value of each video. However, video marketing is on the rise and if you can manage the costs in the short run, your investment will definitely be justified in the long run. So, if you can use videos to sell your product/service better, we say you go for it!

5. Pinterest

Pinterest can be very confusing for people who come to the platform for the first time. Allow us to make it simpler for you: Pinterest is basically a digital pinboard that anyone can use to create curated lists for specific folders or “boards”. Let’s say you create a board – “Travel Bucket List”. So, any exciting image you find all over the web and on Pinterest can be pinned to that board. Under this board, you can also create sections.

For instance, create a section “Milan” for your upcoming trip to Milan and save any image you find about what to see / eat in Milan there. You can create as many boards as you’d like to cater to your different interests. You can also upload pictures from your desktop and show off your images or what you’ve tried! It is important to ensure that your pins are visually appealing as the focus on this platform is majorly images.

Pinterest is great for creating mood boards, getting inspiration, or just keeping stuff you like together in one place. So, if you’re a brand that is into photography, e-commerce, weddings and events, D.I.Y. tutorials, arts and crafts, home décor, travel, make up, hair and so on, Pinterest will work well for you. Just make sure to link your pins to your main blog page or website! You can create buyable pins too allowing users to buy your product without leaving Pinterest!

6. Instagram

Like Pinterest, Instagram also focusses on images. Any business that needs to portray their products or services through visuals, has the potential to do well on Instagram. However, investing in a good photographer, good camera equipment, and coming up with good concepts are essential to succeed on Instagram.

You can also go “behind the scenes” using the story feature and save evergreen story content on highlights! Ask yourself: Does my brand needs to communicate through pictures and videos? If yes, you know you have to be on Instagram. Many industries (like FMCG) can use the medium to post creatives and reach out to the large audience present there. They can also conduct contests and giveaways with their followers.

Some of the brands that could succeed on Instagram include those of food and beverages, fitness, fashion, lifestyle, photography, adventure sports, travel, arts and crafts, makeup, hair, etc. Since these are visually appealing brands, Instagram will be one of the key mediums to portray their businesses. Instagram also is a great platform for influencers to build their fanbase and promote themselves to businesses for influencer marketing.

7. Snapchat

Snapchat is a goldmine for businesses targeting millennials. You can advertise on the platform through video ads, filters and paid collaborations with influencers. And, you can use the app more natively by releasing behind the scenes footage, new collections, exclusive promo codes, etc. People who use Snapchat are extremely loyal to the platform and are not heavily influenced by any other platform like Facebook or Instagram.

Companies that cater to the young population’s motivations, habits, and likes must consider Snapchat as an integral part of their social media efforts.

There lies no point in setting up a diverse social media plan if your audience mainly uses only one or two social platforms. A complete study on what mediums your target audience uses is essential to kickstart your marketing plan. It is equally important to study the mediums your competitors are on and find out which platforms are working for them, how they are utilizing it, and so on.

What Are The Results Of Your Child’s Evaluation

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Once your child goes through the evaluation process, you’ll get a report that explains what the testing showed. There are a number of terms used to report on test results and how tests are scored. Being familiar with these terms can help you better understand what the results mean.

The Importance of Statistics

Statistics is the science of using math to make sense of and interpret large amounts of information. Statistics help evaluators:

A. Organize and present data in ways that are easier to understand. The information can be used to make graphs and charts that show patterns.

B. Describe data in ways that help you see how your child fits into a larger group of people.

C. Draw conclusions from data to get an idea of how best to support your child.

Testing Terms to Know

A number of different terms are used to talk about test results. Knowing what these terms mean is a good start to understanding what your child needs. For Educational Evaluations in US visit UT Evaluators 

1. Norm-referenced:

A norm-referenced test compares your child’s scores to the scores of other kids the same age. The “norm group” is a large, random group of kids who have taken the same test.

Their scores are used to determine what’s typical for the age group. For example, on one test, the Wechsler Intelligence Scale for Children (WISC), the average score is 100.

2. Test reliability:

A reliable test is one that would provide the same results every time. That means if your child took the test a few times, the scores would be roughly the same. Longer tests tend to be more reliable than short ones.

For example, the score on a test with fewer questions is more likely to be affected by your child not paying attention to one of the questions. That’s because each question is worth more on a shorter test.

If your child missed one answer on a spelling test of five words, his grade would be 80 percent. If he missed one word out of twenty, his grade would be 95 percent.

3. Standard score:

Most educational tests have standard scores based on a scale that makes the average score 100. But the average always falls within a range. There’s wiggle room (sometimes referred to as “standard error”) in test scores to account for possible mistakes.

So, an average score is actually a range of numbers. For example, if an average score is 100 and the standard error is 15, that means the average is really anywhere between 85 and 115.

4. Standard deviation (SD):

The standard deviation is the average distance (or number of points) between all test scores and the average score. For example, the WISC has an SD of 15 points. Most kids fall between the range of 85–115 points.

One SD (15 points) from the average or standard score (100 in this case) isn’t statistically significant. “Statistically significant” means that the difference isn’t due to chance or error.

So what does this mean? If your child’s score is only one SD lower than the average, the score is still considered average. However, if your child’s score is two standard deviations (30 points) above or below the average, that’s significant.

Keep in mind that 68 percent of the population falls into the average score range between 85 and 115. Anywhere in that range is considered average, although you may see it described as “high average” or “low average.”

5. Percentile:

The percentile shows the proportion of scores that were lower than your child’s score. Imagine your child is one of 100 kids being tested. If your child is at the 75th percentile, it means he scored higher than 75 of the 100 kids tested.

Subtest Scores

Many tests are made up of a number of short tests that look at different skills. Those short tests are called subtests. An achievement test may have subtests for vocabulary, working memory and visual reasoning. Each subtest has its own score.

Sometimes the scores of subtests that look at different pieces of bigger skills are combined. For example, a vocabulary subtest and a language comprehension subtest might be combined to give a “verbal ability” score.

Subtest scores are important. When there’s a big difference in the scores of different skill groups, it can show the specific area in which your child is having difficulty. Check for Educational Evaluations in US here

An Example of an Evaluation Result

The evaluation report will usually have a chart that shows the different types of scores. It will also include information about the reliability of the test and the standard deviations. But it may also have a written interpretation of the results.

For example: Jane obtained a standard score of 85 (-1 SD) on the WISC, which is ranked at the 16th percentile and is classified as low average. This means Jane’s score was below the average score of 100. She scored the same or higher than 16 percent of kids her age in the general population. While her score is still considered to be average, it’s at the low end of the average range.

Putting It All Together

Scores alone don’t tell you what’s going to help your child. The summary and recommendations are where all the information comes together and the evaluator tells you what it means.

The summary and recommendations section helps answer these questions:

A. What does this mean for your child’s ability to learn?

B. Do these results show that your child has learning issues that require special education services?

C. What types of services, ways of teaching, assistive technology and other support could benefit your child? If your child is eligible for special education services, the Individual Education Program (IEP) team will consider the answers to these questions.

D. The more you understand the meaning of scores from educational or psychological evaluations, the better able you are to be an active team participant.

The Social Media & Mid Market Travel

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It was all about mid-market travel at last month’s Arabian Travel Market and social media figured heavily as a key marketing strategy for this sector.

66% of travellers do their fact-finding online and from ticket bookings to restaurant choices, there’s little that cannot be found, researched and bought.

Through the careful use of improved targeted marketing and analytics across social channels, tourism companies can gain better insights into their customers, driving better value throughout the user journey – before, during and after a trip.

Here are three of the main elements to be considered when it comes to the current mid-market travel landscape:

Social Media

In a constantly connected world, travellers everywhere now resort to social channels to learn more, with 52% of Facebook users saying friends’ photographs influence their own holiday and travel plans. Social channels like Instagram offer glimpses into holiday destinations and experiences, For more info check at SEO Agency in London

while Facebook and Twitter allow users to learn about and interact with travel industry service providers like agents, hotels, airlines and so on. An article from Hotelier Middle East stated 2016 promised a lot more creativity in terms of the use of social media platforms and tools, with brands turning to content marketing as a means of differentiation and SEO optimisation.

The Millennial Traveller

Strong believers of maintaining a work-life balance, millennials love travel and by extension, everything that comes with it. The planning and research that goes into the places they want to see, the real-life experiences these travels promise and managing every aspect of their trip, online.

Not only does this class of traveller make all bookings online, but is also likely to turn to social media for tips, opinions and other traveller reviews and experiences – 40% of millennials depend solely on this information to make their travel decisions.

Millennials also enjoy sharing different aspects of their holidays online and a study by Chase Marriott Rewards shows that 97% of all millennial travellers post on social networks whilst travelling.

The World Youth Student and Educational Travel Confederation projects that by 2020, millennials will take 320 million international trips, making it a customer segment the mid-market players need to most definitely cater to.

User Generated Content (UGC)

Also known as earned content, UGC is changing the way travel brands market themselves online. 72% of consumers post photos on social channels while on vacation and 76% post them once they return, translating to authentic, affordable assets for the mid-market travel sector.

Whether in the form of a blog post or an Instagram tag, this form of content lends itself to the experiential element of travel and helps boost businesses that fall in this sector. According to Forrester Consulting, consumers are influenced by UGC more than any other type of promotion.

There’s plenty to consider when it comes to developing an online content strategy that not only fulfils the requirements of your target market, but your own business goals as well. Luckily, it’s what we do best.