4 Ways Pokemon Go Can Increase Your Business Sales

Vivid Digital

The Pokémon Go phenomena has become so powerful that it is even being featured on the local news channels and talked about in the UK business circles. Less than a week after the mobile app’s launch, Pokémon Go had been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. No matter what the draw is to play the augmented reality game, many UK business owners are taking notice for another reason.

As Pokémon Go users traverse their towns in search of Pokémon, local stores, restaurants, movie theaters and other businesses are capitalizing on this opportunity to driving foot traffic and conversions with simple in-app purchases as well as some very creative marketing campaigns. For website design services in Hyderabad visit Vivid Design Consultancy.

To start turning the ambulating gamers around you into your new best customers, follow these simple tips

1. Find Out if Your Business Is a Gym or PokeStop

Pokémon Go runs off an augmented reality HUD, or heads-up display, of the real world. Players’ avatars explore with them as they catch Pokémon, collect rewards from PokeStops, battle other users at Gyms and team up to defend their territory. What? We didn’t get it either at first until we played.

Figuring out whether your business is a PokeStop or Gym is the first thing you should do. PokeStops and Gyms attract foot traffic without any effort-players flock to them for rewards and to battle other players-and they can be leveraged for massive sales if you know how.

2. Sit Back, Throw Down a Lure and Watch the Customers Come In

Like many other gaming apps, Pokémon Go offers a range of in-app purchases. The one that is most important for your small business is Lures. Lures increase the rate of Pokémon generation in the area around the PokeStop where they’re placed for one half hour. That may not sound that powerful, but Pokémon are more scarce than you think. Luring is a powerful tool that your business can use to bring in more customers right away.

The best part is, all you have to do is buy the Lures and throw some out there to turn your slow times into what seems like the busiest part of the day. What’s even more incredible is just how affordable luring is. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins: For Digital Marketing Agency in Hyderabad visit Vivid Digital .

14,500 Pokecoins / 680 = 21 eight-packs of lures

(21 * 8)/2 = 84 hours

$100/84 hours = $1.19 per hour

3. Go Where the Pokémon Are

Once you know the basics of how Pokémon Go works, you really don’t even need to be near a PokeStop or a Gym to capitalize on the traffic they can create. One way to make your business a part of the Pokémon Go phenomenon is to go mobile and find a spot where you can utilize your Lure or Gym strategies. Restaurants can set up small food stands almost anywhere and retailers can put a kiosk in the park or near a crowded city centre.

4. Advertise Your Pokémon on Facebook

You already use Facebook for your business, why not direct more Pokémon Go traffic through your page? By creating a Facebook ad targeted only inside the geographical radius of your choice, you could spread the word about your local Pokémon only to those people liable to actually stop into your store. To know more information on SEO Services visit Planetm

Even if Pokémon Go isn’t as powerful a tool for driving sales six months or a year from now, the customers that you bring in today are going to remember you tomorrow.

Defusing A Social Media Crises

SEO HYDERABAD

Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands.

The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you will lose the chance to explain yourself. Negative comments will spread and contaminate other posts. For more details Visit SEO Agency London.

If you are selling products, controversial posts will only taint your brand. If someone is provoked by your post, he/she will share it to dozens of friends and that person will add an unflattering opinion on top of the shared post and this could become a negative viral marketing headache for your brand.

What to Do

This situation can be quite upsetting, because social media is supposed to be about having good relationships with other people. Your first step is to delete all profane and spam comments.

You need to focus on people who have relevant concerns about your post. Facebook may be the biggest social media platform on the planet, but it consists of many smaller, close-knit communities. If you are facing a crisis, you need to prepare the best arguments to deal with the responses. For Digital Marketing Company Check Vivid Digital

Words will quickly spread through the community, so you need to quickly handle the situation. There will be a barrage of counter-arguments from multiple people. You should answer them all with a single comment and you need to cover all of the most important points.

It is important to respond quickly and you may need to apologize if you said something wrong. If you fail to react in a timely basis, you will lose your credibility. Defusing a social media crisis will be time consuming and exhausting, but it is essential.

Acknowledge and Apologize

Rather than being stubborn, it is often better to acknowledge your mistake and apologize. You may still lose some of the trust and credibility, but at least, you are not making things worse by typing controversial follow-up replies.

You need to show a sense of urgency that you want to defuse the situation and proactively resolve your problems. Some people may become your new haters, but this is a consequence that you will have to deal with. To know more information on SEO Services check Rbts

It is clear that having a social media crisis can be quite damaging to your online credibility. So, it is important to think carefully before making a new post or comment. You should see things from others’ perspectives and make sure that you won’t offend them.

5 Reasons You Should Never Buy Facebook Fans

SEO HYDERABAD

The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans.

Big companies may spend a lot of money to get as many Facebook fans as possible, even if those fans aren’t real. But having fake fans can bring bad things to your social media performance and your business’ reputation. For Best web design company in Hyderabad visit Vivid Design Consultants.

Here are 5 Reasons You Should Never Buy Facebook Fans are as follows :

1. Quality is more important:

There’s no point buying 100,000 fans if very few of them genuinely want to interact with your brand. People who sincerely want to be your fans will be far more receptive to your products and marketing messages.

People should read your new posts and eventually buy your products.

2. No lasting effect on credibility:

Credibility is something that you need to earn through long-term exposure and hard work. People don’t just look at the number of your Facebook fans, but also whether you are providing something meaningful.

If the majority of your posts don’t have high quality content, people will think twice about becoming your fans. You can’t expect people to interact further or even buy your products if you don’t appear to be genuinely credible. For Digital Marketing Company in Hyderabad visit Vivid Digital

3. Fake fans don’t interact:

People want to interact with others when they use Facebook, but unfortunately fake fans don’t talk. If you have many thousands of fans, but they are all quiet, this will make your brand look bad.

It will appear as if people have already lost interest in your products and brands. Facebook regularly updates its algorithm and a lack of interaction on your wall is quite suspicious.

4. Fake fans mess with future success:

Real life fans are essential for social media success and sales. Fake fans dilute the accuracy of your market research because you don’t know what real customers want.

Their behaviors and interactions will be vastly different from your target audience. Fake fans are like a dense smokescreen that obscures your view on the market.

5. Fake fans are potentially harmful:

Fake Facebook fans can be real people who have zero interest in your products. It is particularly bad for your brand if your fake fans are bots. They can be programmed to spam your posts with ads of competing products.For more info on SEO Services visit Ibin

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

4 Tips For Email And Social Media Marketing Success

SEO HYDERABAD

With the holiday season fast approaching, many UK small businesses are preparing for their busiest season of the year. While a large marketing budget would be nice, most small businesses don’t have thousands to spend on their holiday marketing so they turn to email and social media marketing campaigns.

Both email and social media enable you to reach more potential customers for less money and that can make your holidays very merry and bright.

When taking advantage of the power of social media and email marketing, there are some things you should consider first. Social media is very effective at increasing customer engagement when done right.  For more details Visit SEO Agency London

If you are unsure of your social media marketing abilities, it might be beneficial for you to hire a Chester digital marketing service to manage your social media marketing campaign.

To ensure that your social media and email holiday marketing campaign is successful, here are some of our favourite tips that will make you stand out among your competition.

 4 Tips for Email And Social Media Marketing Success

Create a schedule for your holiday marketing-

You want to start your marketing campaign as soon as possible so you can get your business, and your brand, noticed. Your marketing campaign schedule should include a weekly map of your campaign as well as goals for each stage of your campaign. For Digital Marketing Company Check Vivid Digital

Know your audience-

Knowing your audience and understanding what they want is important to your marketing campaign. Give them content they are interested in and that will make them remember your product or brand. You can learn a lot about your audience by creating and using a survey on your social media pages.

Show your knowledge-

Don’t just give your audience a sales pitch, show them that you are a valuable industry resource for tips, advice, information and more. Potential customers are turned off by a pushy sales pitch that offers nothing else. Post content on your social media pages that can help them use your products more effectively.

Pace yourself-

Don’t post all of your content too early in your marketing campaign as you will run out before the holidays and have meaningless content to offer your audience. Schedule your content accordingly and pace yourself. Holiday marketing is a marathon, not a sprint. For SEO Services check Ubvvn

Creating a holiday marketing campaign can be challenging and many UK small businesses hire a digital marketing firm Chester to manage their email and social media marketing campaigns. This will ensure success and give you the results you want well after the holiday marketing season is over.

How To Expand Your Facebook Reach

Digital Marketing Company

Ever since Facebook began its EdgeRank system in an attempt to make money, they have begun making subtle changes to the way content is being viewed by its users. What does this mean for the small business owner who is trying to use Facebook as a way to reach more customers for free? It means that they have to be more creative than ever and expand their reach on the social media giant.

But how can you do that, you ask? The first, and easiest, thing you can do is to write engaging content. Sound familiar? It should, as quality, engaging content is what will make customers take notice of your business and want to learn more about your products or services. For web design services in Hyderabad visit Vivid Design Consultants.

Giving potential customers valuable information is important, but don’t forget to throw in some questions or opinion polls to get them talking and sharing their ideas with each other and your company.

Another method you could employ is to encourage your customers to add your fan page to their interest list or ask them to click the “receive notifications” option in their settings. To many, this move may seem very forward, but in actuality, it’s not. In fact, a higher percentage of new customers say they don’t mind being asked by a company to like their page or sign up for special offers.

If asking your customers to like your pages bothers you, you could always invest in some promoted posts or paid advertising offered by Facebook and go that route. Promoted posts are relatively inexpensive and give you the opportunity to reach more of your total fan base and non-fans, too. For SEO Company in Hyderabad visit Vivid Digital

You can decide how much you want to spend and when you want to spend it. You could even use the promoted posts as a tester and see what gets a better reaction from potential customers before spending a lot of your advertising budget.

The paid Facebook advertising gets you great visibility but does tend to cost a bit more. With this method, you do get better control over your ads and you can be assured that more people will see them and potentially click on them. You can target a particular audience, space out your ads and even set weekly spending limits for your advertising.

You could even try both of Facebook advertising methods at the same time and see which one works better for you. Many people choose to run both methods all of the time and just direct them at different audiences. Whichever route you choose, knowing ahead of time what you intend to get out of the advertising campaign is important. For more info on SEO services visit Ibin

Extending your reach on Facebook more effectively isn’t as difficult as it sounds and there are many methods to choose from that will suit your needs and the needs of your business. Try one, or try them all; only you can decide which method you choose, but then it will be up to your customers to choose the one that is most effective at grabbing their attention.

How To Improve Your Social Media Marketing Campaign

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Whether you are just entering the online business world and learning your way, or you are an established business just getting online and struggling to reach your targeted audience, your social media marketing campaign is more important than ever.

You may not have the knowledge or the resources of some of the large corporations, but you don’t need that; you just need to realize the power of a solid social media marketing campaign and use it to your advantage.If you are looking for website design in Hyderabad for your company visit Vivid Design Consultants.

How do you do that when you don’t even know where to start? By using our easy-to-follow checklist, you can begin improving your social media marketing campaign and start doing more with less enabling you to run with your competition and possibly surpass them in less time than you ever thought possible.

Review Your Social Media Marketing Strategy –

As with any marketing strategy, just showing up isn’t enough; you need to know that what you are doing is getting the desired results and, if not, how you can change that.

Hire a Social Media Management Firm –

Hiring a social media management firm will not only give you the advantage of using professionals who know what they are doing, it will also free up your day to focus on other tasks.

Utilize Mobile Resources –

More and more people are using their mobile devices to access the internet and social media. That means you have to focus on them and make finding and browsing your site via social media platforms easier by optimizing it on-site and in the search engines. For Digital Marketing Company in Hyderabad visit Vivid Digital

Create Strong Content –

Strong content will always win over a reader than something that you posted just to fill space. Think about WHAT you are writing, WHY you are writing it and WHO you are writing it for.

Utilize Videos, Images and Links –

Effective social media marketing relies heavily on visual aids as that is what more and more customers say attract their attention. Using infographics, videos, images and other graphical elements in your content will increase viewership by up to 94%. Always Improve on What You Have Done –

Whether something works for you or not, look at ways that you can improve on it and make it work better. Test the changes you make even if they work for others; you just might find something that your competition hasn’t tried yet and that will offer a much better ROI for your company while increasing your customer base. For more info on SEO services visit Cidoc

How To Make Your Content More Visual

Getreadyoregon

So, you already have the quality content and you are posting it across your social media pages ensuring that you are engaging and interesting to your followers. You post regularly, but not so often that the readers get bored.

What’s next? More content? More Top 10 lists? Those are always popular, but perhaps your readers need something more visual in your next post. They want to see what they are reading about and the best way to do that is to add images to your articles.

Can you just Google what you are looking for, download an image and paste it into your content? The answer to that is no as there are copyright rules that prevent us from just taking images that we find online and using them for our business purposes.

What is the small business owner to do then when they want high quality, relevant images to add to their social media content? There are two options, you can either pay for images through a professional image production company, or you can use any of the numerous free image sharing services found online. For Affordable SEO packages in UK. check Vivid SEO.

We are going to talk about the budget friendly second option and show you some of the best sites to find thousands of high quality images for your content.

Many of these sites offer free and paid images with the paid images being higher quality or more exclusive designs. For many small business owners, the free images suffice, it just takes some searching to find the right ones.

Here is our list of some of the industry’s best free image sharing sites.

Pixabay-

Offers searchable images that require no attribution. You will also find some paid images that offer more variety.

Unsplash-

Adding 10 royalty free images every 10 days, Unsplash doesn’t offer a search feature and attribution is required for image use.

SuperFamous-

No search feature and attribution required, but some very high resolution images.

PicJumbo-

Easy to navigate with its search feature, PicJumbo offers quality images without attribution.

IM Free-

Offering some of the industry’s best images, even rivalling those of paid sites, IM Free offers a convenient search tool and does require attribution with every image used.

Gratisography-

No attribution required for image use and Gratisography offers some of the most evocative images available. Check for SEO Services in Emikolo

FreeImages-

FreeImages has one of the largest selections of free, searchable images in the industry and can be very useful when you are looking for a particular image that you can’t find anywhere else.

Picography-

Small and simple to use, Picography lacks the features of the other sites, but offers some unique images.

How To Gain Success With Facebook Ads

Ibin

If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a business owner, especially a new one, create a successful Facebook ad that gets results and reaches a wider audience?

If marketers want to gain success with Facebook ads, here are three steps to follow:

Step 1. Make realistic goals and plan:

Every business has different marketing goals, but they still share a few similar ones. These include increased sales and better brand awareness. Achieving these two goals require an effective plan.  For more details Visit SEO Company London

There is a wide range of advertising strategies that can be included in your plan. First of all, marketers need to identify potential buyers in Facebook.

Another good strategy is to encourage “word-of-mouth” recommendations through Facebook. If people are satisfied with your products or services, make sure they spread it to friends and family.

It is a challenge to determine whether a goal has been achieved in Facebook, because it’s often not tangible. Use social media metrics to measure success. Facebook produces reports to help you analyze results of ads, so use them for best results.

Step 2. Make effective ads:

Implement a plan to make effective ads, so your marketing goals can be reached. Effective ads match the profiles of their target audience. Better results are achievable when you focus on highly targeted people. It is often more effective to target very specific audience, even if the market size is smaller.Check for SEO Services in Seepennywork

While it can be challenging to differentiate your brand and products from the competition, it is acceptable to make bold statements, while being perfectly honest and not misleading. When people click on ads, they should exactly get what they expect and preferably more.

Step 3. Manage traffic:

Even if huge traffic is finally being received through your Facebook Ads, it’s not over yet. Marketers need to get the most out of their traffic to ensure sustainability. Your Facebook Wall should be kept updated and fresh.

If the Wall is only updated once a month with unattractive content, people will never return. Describe common problems that affect consumers and explain latest information about products. Consumers will see the correlation and they are far more likely to purchase your products.

If you want to grow your business using successful Facebook ads, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Improving User Experience On Social Media

SEO Services Hyderabad

Social media marketers are tasked with making sure that the audience has a good experience. It can be quite disheartening when people don’t get excited about the marketing messages or when the content gets ignored.

Social media is a relatively new way to perform direct, personalized marketing and it has shown that speaking directly to people can encourage them to start buying products or using services. If you are looking for web development for your project check Vivid Design Consultants.

A better user experience on social media can lead to more positive reviews online as well since customers on social media are more likely to share their experiences with other users.

Here are things marketers should do to make sure that people have great experience in social media:

1. Don’t let them scroll:

It’s not a good sign if people need to scroll a lot when reading content on social media. Keep it short so people don’t need to consistently thumb their way down the social media feed.

2. Be funny:

Admittedly, not everyone can be genuinely funny, but if the social media content appears to be dry and uninteresting, the overall engagement will plummet.

3. Inspire reactions:

Marketers need to ensure that people will actually react and engage in a favourable way. Just hitting the “like” button can be good enough if thousands of people do it in a short period of time. Facebook is now offering five new ways for people to react to a post. For Digital Marketing Company in Hyderabad visit Vivid Digital

4. Share compelling information:

People love to read intriguing and accurate facts. If marketers provide interesting facts, people will be interested enough to click to the link to learn more.

5. Unveil new products:

Make people eager to know more about new products. Social media unveiling can trigger a lot of interest from customers and potential buyers. Marketers may tease customers with new details that promise significant enhancements compared to the current products.

6. Give something away:

Even people with big budget still love to get free things. Offer interesting freebies that people would love to have including discounts, coupons and other deals that can be distributed freely through social media. For SEO services visit ibin

7. Stream live videos:

Live videos can be very engaging, because this allows people to directly interact with your sales team. YouTube and Facebook allow live streaming sessions and you should make a regular schedule for live streaming.

Allow people to respond through the live chat features and the salesperson can answer any questions they might have.

If your social media user experience could use some help, check the Vivid Digital positive reviews and decide if our team is right for your business, then call us today.