Marketing Your Online Store With These 8 Ideas

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Marketing your online store after you have launched it is the biggest challenge of them all. It is not something you can ignore and if done incorrectly can become very expensive. If your marketing isn’t working, it might be time to change things up. That’s where this article is going to help you out. Below you’ll find 8 ideas that you can use to market your online store.

1. Market your online store with your customer reviews

Research has shown that 92% of consumers read online reviews, so this is a really important marketing tool for you to utilise. Your existing customers are your best source for information about your product to potential customers.

If you have a product your customers think is great, well then you have yourself some unique, genuine content to promote, share and use in your online store marketing.

2. Using user-generated content to market your online store

User-generated content is a step up from customer reviews. This doesn’t involve your customers’ write ups but instead any visual content they produce. This could mean using the Instagram, Facebook, Twitter or YouTube pictures, videos or other relatable content that is produced by your customers using your products.

However, this step does take a little extra work in order to implement. Due to your customers posting to their own private social media you would be required to get permission to use their content in your marketing.For  PPC Agency in London visit Vivid SEO.

Encourage your customers to tag you or use your hashtag in their posts. This can solve some of these issues and quickly build some user content and social media interaction.

3. Use video to market products from your online store

“How to” is a notoriously popular search request on Google and “how to” tutorials are some of the most popular content on the internet. You can create “how to” or similar tutorial-style videos of your product.

By doing so, when a potential customer is searching for a way to do something, your video (and therefore your product) will come up as their possible solution.

4. Invest time in blog content as part of your online marketing

It may sound time consuming, but taking the time to create useful blog content can be a really valuable marketing tool. Blogging allows the chance to build your own community, utilise relevant keywords and key phrases to boost your SEO and most importantly drive traffic.

The great thing about a blog is the potential it can have. Your existing and potential customers may have questions and one easy way to answer them is on the blog. By creating engaging, enjoyable blog content you can answer these questions as well as introduce your potential clients to your brand in a low pressure environment.

5. Your online store could use some gamification

Gamification is a great way to get a user to come back to your store. By rewarding your customers with a loyalty program for shopping on your store you create the urge for them to return to gain more points, rewards, free gifts etc.For more information on SEO Services check Planetm

Follow this link for more information on what gamification is.

6. Give away some free stuff

Now who doesn’t like free stuff? Giveaways are a great way to keep new visitors interested as well as get customers to keep coming back.

There are a range of competitions you can run via social media, in partnership with other brands, through traditional media and through your database to really build up a following for your online store. This is an incredibly effective way to market your online store and get your brand out there.

7. Find some social influencers to help with your marketing

Using social influencers is a great way to market products for your online store to the correct audience. Choose someone with a high following of the type of person you are wanting to target to on social media.

You can negotiate a deal with a social influencer to do a review on your product, take photos with the product or just to post and share their thoughts and comments. Let them promote your online store for you.

8. Market with forums or groups

By finding local forums or groups relating to what you sell, you can answer any questions and provide value to the group without blatantly promoting your site. Over time people will be able to find their way to your online store.

By implementing the tips and tricks that have been explained above you should be able to start generating better traffic to your online store.

Many of these ideas can be run at the same time or for the duration of a campaign and most of them don’t cost money (maybe some free product and time). You can look at more traditional marketing ideas for your online store here.

Keep trying new things until you find what works! We would love to help you with your unique store marketing challenges. Contact us for a consultation.

Getting Unique & SEO Friendly Articles At Low Cost

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Writing and Managing of SEO friendly content for new websites has always been a big challenge for website owners especially if they don’t have enough knowledge of SEO or online marketing.

Writing an SEO article is different than general article writing because of Google and other search engine algorithms. The professional content writers keep the targeted keywords and audience in mind before writing an SEO article.

They research the topic very well before producing a masterpiece which results in higher SERPs results. Google always likes unique and grammatical error free content and gives it the priority on the top search result page.For SEO Pricing in London visit Vivid SEO.

Who Should Write for Your Website?

It is always better to write your website content yourself because no one else knows your business better than you. But, producing content regularly for targeted pages, and for external blogs or link building is not an easy job.

Also, it takes a lot of time and research to write repeatedly on the same topics, and this become annoying for many people.

Where to Buy SEO Friendly Articles?

There are thousands of freelance content writers available online to provide content on any topic at low prices, but I will suggest you buy SEO friendly articles from any professional content writing firm than to get it done by the freelance writer.

Most of the time, freelance writers provide spin or thin content because they charge a slight amount for an article, and don’t have a chance to research the topic and market for you.

On the other hand, content writing firms consist of professional writers with extensive knowledge of SEO and digital marketing techniques.

How To Check The Quality of Content?

It is a big challenge for non-native English speaking to gauge the quality of content, but thanks to some great online tools which provides the best help to understand the quality.

The tools like Grammarly, not only correct the grammar of your article, but also it checks the plagiarism and gives great assistance to improve the quality of the content.

You can use it as a free member, but to get full profit, you must purchase its premium membership. The professional content writing companies like Michael Words can provide you the best content at very affordable prices.To know more details on SEO Services check Ibin

They have huge experience of writing SEO friendly posts for their client and knows how to get more traffic towards your website with their catchy content.

What Is the Difference Between Social Media Management & Social Media Advertising

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Social Media Advertising

Social media advertising means using social media platforms to promote and sell your products/services. If you want to master the digital marketing basics, starting with social media marketing is a great idea.

One of the major advantages of advertising on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is that you can choose your target audience.

According to Hubspot, 92% of business owners and marketers say that social media is crucial to their business. For Digital Marketing Agency in London check Vivid SEO.

In fact, that same report says that more than half of people who’ve been using social media advertising for at least two years reported it helped them increase sales.

So what social media platforms should you use for your business?

Here are some of the most popular platforms at a glance:

Facebook:

A Facebook Page for your brand makes you more discoverable, and is a great way to connect with potential customers. Facebook Ads have proven to be highly successful in gaining more exposure for a business.

Instagram:

Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.

Twitter:

Twitter for businesses reaches straight out to people who are looking for new products and special deals. According to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses on Twitter plan to purchase from them, while 69% have already bought something from the companies they follow.

Pinterest:

With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas. The visual content you create and share on your Pinboards can be used to catch the attention of your audience and encourage them to try your products.

LinkedIn:

LinkedIn is an essential network for building your brand and creating strong business connections online. You can use it to share content, keep up-to-date with trends, and connect with key influencers in your industry.

Social Media Management

Social media management allows you to manage all of your social profiles (Facebook, Instagram, Twitter, etc.) together on a single platform.

Social media management also helps you handle your inbound and outbound online interactions in a better way.

In simplest terms, it streamlines how you participate in conversations that are happening across different platforms – blogs, social networks (like Facebook), and even public and private online communities.

Email Marketing

Before you ask, yes, it still works.

In fact, 82% of B2B and B2C businesses use email marketing today.

Why? Because:

A. For every $1 spent, email marketing generates $38 on an average, and

B. Over 34% of people worldwide use email

That’s why email marketing has become a lot more competitive now; it is one of the most effective channels in our guide to digital marketing basics.

The key is to make your emails stand out, which is easier said than done. Before you create an email campaign, you need to understand the psychology of your potential customers. To know more info on SEO Services check Ibin

Bombarding them with emails to promote your product will only harm your brand image. According to a 2016 study by Hubspot, 78% of people unsubscribed from emails because a brand was sending “too many emails.”

This comprehensive post will help you learn more about the importance of email marketing for your business.

How To Boost Online Strategy With Peopleperhour’s Top Seller

Planetm

Technology adoption is higher than ever, e-commerce statistics are off the charts, and online strategy is fighting its way to the top of the agenda for thousands of businesses across the country as the fight to be recognised online really heats up. Organisations looking to enhance their digital strategy need look no further than Vivid SEO – the social media management service which is the top seller on renowned marketplace, PeoplePerHour.

With offices in London and Chester, Vivid SEO has cemented its position as one of the leading social marketing services in the UK, with a 98% rating on the site, thousands of satisfied customers and the highest-selling packages for the last fifteen months. For more information check SEO Services in London.

Any business searching for a company that can help boost their online profile, refine their social media strategy and take the hassle out of regular social media management can turn to Vivid SEO for a variety of services and Hourlies.

PeoplePerHour is an online marketplace whereby businesses and individuals can buy or sell unique services related to digital marketing, social media, web design and other elements of online promotion.

With thousands of members, and hundreds of thousands of pounds deposited in Escrow every day for work carried out, it’s without a doubt the premier site of its kind. Vivid SEO’s position at the very top of this website is testament to the quality of their services, and demonstrates their commitment to providing quality social media packages to a multitude of clients in a range of industries. To know more information on SEO Services visit Ibin

Vanessa Whitaker, Founder and Director of Vivid SEO, says, “Since our inception we’ve developed and honed a complete range of services that can help boost the online profile of a business – from managing social media accounts to ensuring they have a dynamic and well-designed website.”

She adds, “We’re thrilled to have received top seller status on PeoplePerHour – it’s such a diverse, demanding marketplace that our position at the top of the ranks is a high accolade.

We feel our superb rating on the website is evidence of our quality, our reliability and our efficacy as online marketing experts – and we’d encourage anyone searching for a social media management service to check out our testimonials and see exactly how we’ve helped other businesses achieve online success.”

With SEO packages, web design services and their flagship social media management offering, Vivid SEO offer a huge number of Hourlies on People Per Hour, for anyone searching for a way to get ahead online.

The social media team are results-driven, so any business that needs a sure-fire method to increase their online exposure can trust Vivid SEO to provide a comprehensive service.

Words That Get Content Shared On Social Media

Planetm

I am sure by now that you all know what keywords are and have a reasonable grasp on how to use them. But did you know that there are some other words you need to be concerned about?

These are words that you will use that can greatly affect the number of people who will view, comment on and share your blog posts, status updates and tweets. It makes sense that specific wording can get people to respond, but just exactly what that wording is has remained a mystery until just recently. For more information visit  SEO Company in London.

Whether you are trying to increase views of your content or get people to act on a post that you made be it sign up for an email list or order a product, it makes sense to use the most viewed, and most searched, words in social media and online.

People, many of them potential customers, are searching for and reading information that includes these words. By adding them to the title or headline of your posts, blog articles and other online content, you can help them find your site easier.

You should also be sure to include these relevant, popular words in your description and keywords along with the other important words you need to highlight.

The following is a list of the top 10 most viewed keywords that we have compiled for you. As you read along, see which ones you can use in your next post today. To know more info on SEO Services check Ibin

TOP 10 MOST VIEWED WORDS:

Insights

Analysis

Answers

Questions

Advice

Review

Why

Product

Top

Best So a couple of them are no brainers; some of them you really don’t give a second thought to and that could be a mistake. Just by adding any number of these words in your blog post title or headline, you can effectively increase views on social media and drive potential customers to your site with much less effort than before. Try it today and see if you notice a difference.

The Most Effective Ways To Use Snapchat For Business

SEO Agency

If you think this social media app is just for millenials, you should think again. Yes, it is a widely used tool among the 12-34 demographic, but that doesn’t mean you can’t take advantage of its popularity for your marketing campaigns, especially if your target customers belong in that age range.

If you’re not yet familiar with this app, Snapchat is a mobile photo-messaging app that lets users share photos and videos. But the catch is, these images and video clips can be viewed by recipients for just 10 seconds then disappears into cyberspace with no trace.  For more details Visit SEO Company London.

Snapchat also allows you to do live text, chat, and video calls with your contacts. So how can you effectively use it in your marketing campaigns?

ALLOW YOUR LOYAL CUSTOMERS TO GET EXCLUSIVE SNEAK PEAKS OF NEW PRODUCTS.

This has become a popular tactic among fashion labels during fashion week events. Fans can get a preview of their creations while models are still in the dressing room, so they have the advantage of being in-the-know even before the collections hit the runway.

If you have a new product, this can also be a great way to give your followers a teaser into the look and features of your latest offer. This can increase the excitement for the actual launching.

GIVE ACCESS TO YOUR SPECIAL EVENTS.

Making your audience feel like they are a part of your event is one key to a successful launch, trade show, charity dinner, etcetera. With Snapchat, you can make those who can’t go to the actual event feel like they are also present because they are updated and have access to what’s happening. In 2014, the NBA used Snapchat during the draft pick, For Best web development company in UK visit RavisNY,

All-Star games, and finals. This allowed fans to witness some of the most memorable moments in basketball history and get more up close and personal with players.

PROVIDE A BEHIND-THE-SCENES VIEW TO YOUR FOLLOWERS.

Engage your audience even more by letting them see behind the curtains of your company. Let them have access to what goes on in the process of creating their favourite products, or introduce them to key players in your business.

For example, share an image of an employee who is in charge of QC and add a creative caption to describe what he does. It can go something like, “This is Ben. He makes sure all your sodas are perfectly mixed so you get just the right amount of fizz and happiness when you open each can.”

USE IT TO OFFER PROMOTIONS.

You can ask customers to take a photo of what they are currently buying from your store and Snapchat the picture, show it to the cash register, and receive an instant discount. Or you can host a themed photo contest, like ‘Weird Local Landmarks’ if you are a local tour company.

Gather all entries by taking screen shots and post the qualifying images on your website. The winner gets a free travel package for two or whatever amazing prize you can think of. There are so many ways Snapchat can be used for promotions, so let the creativity flow. To know more information on SEO Services check Kmindia

CONCLUSION

Snapchat is a fantastic tool to engage and excite your audience every day. With creativity, you can use this platform in fun and effective ways to make an impact on your client base and to strengthen your brand’s real-time marketing strategies.

4 Ways Pokemon Go Can Increase Your Business Sales

Vivid Digital

The Pokémon Go phenomena has become so powerful that it is even being featured on the local news channels and talked about in the UK business circles. Less than a week after the mobile app’s launch, Pokémon Go had been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. No matter what the draw is to play the augmented reality game, many UK business owners are taking notice for another reason.

As Pokémon Go users traverse their towns in search of Pokémon, local stores, restaurants, movie theaters and other businesses are capitalizing on this opportunity to driving foot traffic and conversions with simple in-app purchases as well as some very creative marketing campaigns. For website design services in Hyderabad visit Vivid Design Consultancy.

To start turning the ambulating gamers around you into your new best customers, follow these simple tips

1. Find Out if Your Business Is a Gym or PokeStop

Pokémon Go runs off an augmented reality HUD, or heads-up display, of the real world. Players’ avatars explore with them as they catch Pokémon, collect rewards from PokeStops, battle other users at Gyms and team up to defend their territory. What? We didn’t get it either at first until we played.

Figuring out whether your business is a PokeStop or Gym is the first thing you should do. PokeStops and Gyms attract foot traffic without any effort-players flock to them for rewards and to battle other players-and they can be leveraged for massive sales if you know how.

2. Sit Back, Throw Down a Lure and Watch the Customers Come In

Like many other gaming apps, Pokémon Go offers a range of in-app purchases. The one that is most important for your small business is Lures. Lures increase the rate of Pokémon generation in the area around the PokeStop where they’re placed for one half hour. That may not sound that powerful, but Pokémon are more scarce than you think. Luring is a powerful tool that your business can use to bring in more customers right away.

The best part is, all you have to do is buy the Lures and throw some out there to turn your slow times into what seems like the busiest part of the day. What’s even more incredible is just how affordable luring is. With $100 netting you 14,500 Pokecoins and an eight-pack of Lures costing 680 Pokecoins: For Digital Marketing Agency in Hyderabad visit Vivid Digital .

14,500 Pokecoins / 680 = 21 eight-packs of lures

(21 * 8)/2 = 84 hours

$100/84 hours = $1.19 per hour

3. Go Where the Pokémon Are

Once you know the basics of how Pokémon Go works, you really don’t even need to be near a PokeStop or a Gym to capitalize on the traffic they can create. One way to make your business a part of the Pokémon Go phenomenon is to go mobile and find a spot where you can utilize your Lure or Gym strategies. Restaurants can set up small food stands almost anywhere and retailers can put a kiosk in the park or near a crowded city centre.

4. Advertise Your Pokémon on Facebook

You already use Facebook for your business, why not direct more Pokémon Go traffic through your page? By creating a Facebook ad targeted only inside the geographical radius of your choice, you could spread the word about your local Pokémon only to those people liable to actually stop into your store. To know more information on SEO Services visit Planetm

Even if Pokémon Go isn’t as powerful a tool for driving sales six months or a year from now, the customers that you bring in today are going to remember you tomorrow.

Defusing A Social Media Crises

SEO HYDERABAD

Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands.

The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you will lose the chance to explain yourself. Negative comments will spread and contaminate other posts. For more details Visit SEO Agency London.

If you are selling products, controversial posts will only taint your brand. If someone is provoked by your post, he/she will share it to dozens of friends and that person will add an unflattering opinion on top of the shared post and this could become a negative viral marketing headache for your brand.

What to Do

This situation can be quite upsetting, because social media is supposed to be about having good relationships with other people. Your first step is to delete all profane and spam comments.

You need to focus on people who have relevant concerns about your post. Facebook may be the biggest social media platform on the planet, but it consists of many smaller, close-knit communities. If you are facing a crisis, you need to prepare the best arguments to deal with the responses. For Digital Marketing Company Check Vivid Digital

Words will quickly spread through the community, so you need to quickly handle the situation. There will be a barrage of counter-arguments from multiple people. You should answer them all with a single comment and you need to cover all of the most important points.

It is important to respond quickly and you may need to apologize if you said something wrong. If you fail to react in a timely basis, you will lose your credibility. Defusing a social media crisis will be time consuming and exhausting, but it is essential.

Acknowledge and Apologize

Rather than being stubborn, it is often better to acknowledge your mistake and apologize. You may still lose some of the trust and credibility, but at least, you are not making things worse by typing controversial follow-up replies.

You need to show a sense of urgency that you want to defuse the situation and proactively resolve your problems. Some people may become your new haters, but this is a consequence that you will have to deal with. To know more information on SEO Services check Rbts

It is clear that having a social media crisis can be quite damaging to your online credibility. So, it is important to think carefully before making a new post or comment. You should see things from others’ perspectives and make sure that you won’t offend them.

5 Reasons You Should Never Buy Facebook Fans

SEO HYDERABAD

The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans.

Big companies may spend a lot of money to get as many Facebook fans as possible, even if those fans aren’t real. But having fake fans can bring bad things to your social media performance and your business’ reputation. For Best web design company in Hyderabad visit Vivid Design Consultants.

Here are 5 Reasons You Should Never Buy Facebook Fans are as follows :

1. Quality is more important:

There’s no point buying 100,000 fans if very few of them genuinely want to interact with your brand. People who sincerely want to be your fans will be far more receptive to your products and marketing messages.

People should read your new posts and eventually buy your products.

2. No lasting effect on credibility:

Credibility is something that you need to earn through long-term exposure and hard work. People don’t just look at the number of your Facebook fans, but also whether you are providing something meaningful.

If the majority of your posts don’t have high quality content, people will think twice about becoming your fans. You can’t expect people to interact further or even buy your products if you don’t appear to be genuinely credible. For Digital Marketing Company in Hyderabad visit Vivid Digital

3. Fake fans don’t interact:

People want to interact with others when they use Facebook, but unfortunately fake fans don’t talk. If you have many thousands of fans, but they are all quiet, this will make your brand look bad.

It will appear as if people have already lost interest in your products and brands. Facebook regularly updates its algorithm and a lack of interaction on your wall is quite suspicious.

4. Fake fans mess with future success:

Real life fans are essential for social media success and sales. Fake fans dilute the accuracy of your market research because you don’t know what real customers want.

Their behaviors and interactions will be vastly different from your target audience. Fake fans are like a dense smokescreen that obscures your view on the market.

5. Fake fans are potentially harmful:

Fake Facebook fans can be real people who have zero interest in your products. It is particularly bad for your brand if your fake fans are bots. They can be programmed to spam your posts with ads of competing products.For more info on SEO Services visit Ibin

If you want to grow your business and succeed, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

4 Tips For Email And Social Media Marketing Success

SEO HYDERABAD

With the holiday season fast approaching, many UK small businesses are preparing for their busiest season of the year. While a large marketing budget would be nice, most small businesses don’t have thousands to spend on their holiday marketing so they turn to email and social media marketing campaigns.

Both email and social media enable you to reach more potential customers for less money and that can make your holidays very merry and bright.

When taking advantage of the power of social media and email marketing, there are some things you should consider first. Social media is very effective at increasing customer engagement when done right.  For more details Visit SEO Agency London

If you are unsure of your social media marketing abilities, it might be beneficial for you to hire a Chester digital marketing service to manage your social media marketing campaign.

To ensure that your social media and email holiday marketing campaign is successful, here are some of our favourite tips that will make you stand out among your competition.

 4 Tips for Email And Social Media Marketing Success

Create a schedule for your holiday marketing-

You want to start your marketing campaign as soon as possible so you can get your business, and your brand, noticed. Your marketing campaign schedule should include a weekly map of your campaign as well as goals for each stage of your campaign. For Digital Marketing Company Check Vivid Digital

Know your audience-

Knowing your audience and understanding what they want is important to your marketing campaign. Give them content they are interested in and that will make them remember your product or brand. You can learn a lot about your audience by creating and using a survey on your social media pages.

Show your knowledge-

Don’t just give your audience a sales pitch, show them that you are a valuable industry resource for tips, advice, information and more. Potential customers are turned off by a pushy sales pitch that offers nothing else. Post content on your social media pages that can help them use your products more effectively.

Pace yourself-

Don’t post all of your content too early in your marketing campaign as you will run out before the holidays and have meaningless content to offer your audience. Schedule your content accordingly and pace yourself. Holiday marketing is a marathon, not a sprint. For SEO Services check Ubvvn

Creating a holiday marketing campaign can be challenging and many UK small businesses hire a digital marketing firm Chester to manage their email and social media marketing campaigns. This will ensure success and give you the results you want well after the holiday marketing season is over.