Honda Jazz Review & First Drive

Honda Jazz Overview

The 2018 Honda Jazz, even according to Honda, isn’t an all-new car. They will even tell you that it is not an official MMC, which stands for Mild Model Change, the type that you would typically have halfway through a cars product cycle. It is then an update to keep the Jazz fresh in a market full of well equipped modern premium hatchbacks. What we are trying to say is that expecting a lot from this update is not very fair. That said, let talk a little about what has changed in terms of the new 2018 Honda Jazz.

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The Honda Jazz has always been one of the better premium hatchbacks on sale, with a great chassis and lots of space. Although with the new 2018 Hyundai i20 proving to be a runaway success and the Maruti Suzuki Baleno still topping the sales, Honda would have begun to feel the pinch. This meant a hurried, mid-mid-cycle refresh to keep the Jazz relevant until the all-new one makes it to India was the order of the day. Now that it’s on sale, we tested it to find out if the updates are good enough to make some difference. View offers on Honda Cars from Honda dealers in Hyderabad at Autozhop

Honda Jazz Style

We wouldn’t blame you if you thought Honda hasn’t bothered changing anything with respect to the design. That’s because, they haven’t — at all. The “updated” version of the Jazz has had no changes to the sheet metal, or the bumpers. International markets got a fresher looking model in 2017, replete with sportier looking bumpers, new alloy wheels, and a full-LED headlamp cluster (a la Honda City). Sadly, the Indian version gets the short end of the stick.

There’s nothing substantial to report here, save for the small dollop of chrome on the door handles, and the extended lighting in the tail lamps. The added lights, though, are available only in the top-spec VX variant. Since we’re talking of the VX variant, do note that the Jazz no longer gets the sweet-looking spoiler.Honda could have used this update to jazz it up a bit (pun intended), and throw in a pair of daytime running lamps if not the full-LED headlamps. But, that’s not been the case. What we do get, are two new colours borrowed from the Amaze – red and silver.

Honda Jazz Space

The big changes on the Honda Jazz have been focused on the interiors, most of which are centred around the new Digipad 2.0 infotainment system, which now comes in the form of a 7-inch touchscreen that features Apple CarPlay, Android Auto and in-built navigation. The Digipad 2.0 also doubles up as a screen for the reversing camera with grid-lines and three different camera angles, which is a boon for parking in tight spaces. The top-of-the-line Diesel Jazz, as well as the petrol CVT trim, also get the new start-stop button from the Honda City, that has a cool red pulse illumination. Not much use but it definitely adds to the Jazz’s cool quotient.

The 2018 Honda Jazz also gets a few more premium touches including a new centre armrest with storage, a driver’s side vanity mirror and speed sensing door locks. The strange bit is that the Jazz’s signature magic seats in the back have disappeared altogether and have been replaced for a standard bench in the back. The back does not even get a rear-ac vent, which is a big miss, although the Jazz is still the roomiest of the premium hatchback with a generous amount of knee room, leg-room and shoulder space. Even the 354-litre boot is the best in its class and is more than ample for a family weekend getaway worth of luggage. Altogether, the updates do a good job of making the Jazz more desirable and building on the Jazz’s spacious, comfort-oriented appeal.

Honda Jazz Engine

The 2018 Honda Jazz does not get anything in the form of updates to the power-train and will be available with the standard 1.2-litre petrol engine that makes 89 horsepower, while the 1.5-litre diesel powertrain makes a conservative 99 horsepower. Honda has even glossed over the diesel CVT option like the Amaze gets, and the Petrol CVT replaces the top VX trim in terms of petrol meaning the petrol manual doesn’t get all the features that the top of line diesel or the Petrol CVT get. We had the 1.5-litre diesel i-DTEC engine on a test, and while it isn’t particularly slow, it’s not quick either. There is still a pronounced lag in the motor as the turbo spools around 1,600 rpm and the gearbox too makes you work a bit harder than expected.

This is a bit of a downer, especially considering how capable the chassis really is. Offsetting this a bit is the impressive fuel-efficiency since Honda claims exceptional mileage figures of 27 kmpl on the 2018 Honda Jazz, I-DTEC. Due to our short drive, we weren’t able to test the real-world fuel-efficiency but we’ll have those numbers soon after a detailed test. We really think a hotter version of the Jazz will be a more than welcome especially considering that Honda’s 1.5-litre VTEC motor from the City would be an absolute blast!

Honda Jazz Driving

The Jazz’ ride is the highlight of the package. There’s no change in suspension hardware, so it remains as comfy as ever. It manages to take the sting out of most patches of broken roads and potholes. On a calm city drive, it’s just what you want. The ride is relaxing as the suspension doesn’t let much into the cabin. As the speeds build, it remains poised even as the speedo hits triple digits. Push it past that, and you’d pick on a sense of floatiness. That said, as long as you stick to the speed limit, you should be plenty comfortable.

Since it’s tuned for outright comfort, there’s some predictable body roll as you enter a corner feistily. At no point does it feel nervous, though. What adds to the driver’s confidence is the ever so friendly Honda steering. Weight wise, it’s just right and it tells you what the front wheels are up to.

Honda Jazz Safety

Braking power on the hatchback is derived from front disc and rear drum brakes. As for safety, features such as dual front airbags, ABS with EBD, rear parking sensor, speed-sensing auto door lock and day/night inside rear view mirror are standard across line-up. Other features, including automatic climate control, steering-mounted audio controls, tilt adjust for the steering, and height-adjustable driver’s seat continue to be on offer. So, nothing drastically new here either.

Honda Jazz Cost in Hyderabad

Honda Jazz Ex-Showroom Price in Hyderabad ranges from 7,51,665/- (Jazz V MT Petrol) to 9,30,434/- (Jazz VX MT Diesel). Get best offers for Honda Jazz from Honda Dealers in Hyderabad. Check for Jazz price in Hyderabad at carzprice

Honda Jazz Conclusion

Honda has given its premium hatchback a feature update. There is no change in terms of design and engine set-up. With the new features on-board, the 2018 Honda Jazz is a bit pricier than its predecessor.Overall the 2018 Honda Jazz is still a spacious, convenient and comfortable hatch that offers some differences from the regular crop of premium hatchbacks that are on sale in India presently. This update just helps it add relevance and stay in the running, ahead of the all-new car likely to debut soon!

3 Mistakes To Avoid Your Clinical Marketing In Social Media

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Social media can be an important marketing channel for your clinic services, and their importance will continue to increase. More than ever, social media is playing an important role in people’s decision-making and health care decisions are no exception.

For those starting out, it’s easy to make mistakes that lead to wasted efforts and missed business growth. As well, individuals who don’t see the value of social media marketing are less inclined to take the time to learn the basics, and less likely to experience the potential benefits.

For the past few years I’ve worked with physiotherapy clinics to educate, build, fine-tune and manage their social media outreach. The intent of this article is to provide clinicians with foundational advice to start a solid social media presence, while outlining a few critical mistakes to avoid.

Mistakes to Avoid

1. Avoiding Social Media Because of Professional Standard Concerns

Similar to other types of advertising and word-of-mouth networking, social media interaction has best practices set forth by physiotherapy regulatory bodies (please check with your your respective provincial regulatory body).

Social media campaigns should meet the following criteria to avoid any potential risk of misconduct. For example, Physiotherapy Alberta College + Association put together a social media practice guideline* For more information visit SEO Company in London

with the following highlights:

A. Maintain and protect the privacy, security and confidentiality of client info, while assuming all online content is public

B. Maintain professional boundaries by not initiating personal online contact with clients

C. Remain consistent and proactive in the management of requests from clients for online communication

D. Keep personal and professional profiles separate and distinct

E. Consider a professional disclaimer and maintain secure privacy settings as they can change often

F. Avoid disparaging remarks about clients, colleagues, educators, mentors, etc.

By focusing on delivering quality education and information, physiotherapists have an opportunity to promote both their clinic and the value of the profession as a whole.

2. Using Social Media Only to Advertise Services

I’ve seen clinic Facebook pages that almost exclusively use their social platform to advertise services and appointment openings. Unfortunately, this is a recipe for patient disengagement.

It’s worthwhile to put yourself in your social community members’ shoes and ask if you would find this interesting in your social feed. As a general rule, 80% of social media content should be informative, educational or entertaining, while the remaining 20% may be promotional.

3. Avoiding Pay to Play

I’ve discovered that clinic owners can have a belief that social marketing should be free. Unfortunately one’s efforts with social marketing can be less fruitful without recognizing that you have to pay to play. For SEO Agency in London check kmindia.in  

The increasing competition on platforms such as Facebook has resulted in a business’ organic reach to decrease significantly, with the result that professionally advertising your social content will help you see results more quickly.

With that said, social platforms are typically less costly than typical search advertising (e.g. Google Adwords) and an effective campaign strategy can help you increase your connection with more people in your community.

These best practices will help you make the most of your social marketing efforts while at the same time promoting the value of physiotherapy to Canadians across social media.

What Is Virtual Receptionist & Advantages Of Virtual Receptionists

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The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionists are highly skilled. They are specialized telephone agents that answer calls, forward messages, take messages and even manage diaries. These roles are extremely crucial hence; they are essential for small businesses. This post does not reveal much about the inside business hence gives a superficial outlook for the small business set up.If the mindset of the people is right then the job of a virtual receptionist is a lot of fun on a daily basis.

The job is very enjoyable as it helps to gain insight of the inside business. She/he also fetches adequate business for the small companies. The virtual receptionist gets a chance to speak to a number of highly skilled people. They answer the calls of the client and clear various queries. They

also fix a number of meetings with the client, which helps in increasing the business.

The advantages of Virtual Receptionists

There are several advantages of a virtual receptionist working for a small company. A receptionist of this sort clears one’s doubts and queries in a matter of minutes. It is extremely nice to have one’s doubts cleared one’s in an extremely professional fashion at any hour of the day. The virtual receptionist also helps in forwarding the calls to the concerned department that makes the work much easier and quicker. It makes the company look bigger and better. They act like the company’s representative at the first sight. A good receptionist can ensure that you stand out in business amongst the competitors in the market offering 24/7 efficient services.

The virtual receptionist also manages all the calls from customers. They play an important role in arranging meetings with the client. Thus, it plays an important role in obtaining business for the company. The virtual receptionist provides an optimal customer experience for the client, also makes one business look much organized.

The virtual receptionist answers all the voice mails so that the company does not miss any business even when the company is closed for vacations or if the receptionist is not on duty. This indeed offers live phone answering services. It would be a great boon for any small business to outsource this service. The following technology portrays even small companies as big one.

The virtual receptionist can take your work to the next level. They build the reputation of the company to acquire more business in the work place. This is very essential as in today’s world the competition is growing as the number of companies offering services have increased. The virtual receptionist offer cost effective 24/7 services to the costumer.

These services make your business much more attractive and organized. The services also offer after hour coverage and provide a short-term coverage of services on the office closure, holidays or even when the staff leaves. They are designed to take small firms along with total attorney for the company. This specially means for smaller companies.

They offer services like optional appointment, full services (even after hours), small call packages, no set up fees, new client intake at any time, call screening and 24/7 live reception coverage. They thus make your work easier and faster with virtual receptionists as the virtual receptionist offers excellent services to run your business in a smarter way.

Choosing The Right Business Phone System

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As with your personal appearance, your office needs to look professional to project the right image of you and your company. Proper, up-to-date technology can have the image that you need while also providing you with superior technology to ensure that your telecommunications are current with the times.

Business phone systems are an integral investment when setting up phone systems for small offices. Company communications are a key to success and as such it is very important to stay up to date with the latest technology and trends. For instance a voice over IP business phone system can save your company lots of money over time. Now that most IP based phone systems have proven to be an increasingly reliable way of communicating,

it makes sense for a small business to utilize this tool effectively. Additionally the actual hardware in phone systems for small offices has improved; this is both important for functionality and also sending the right messages. You want your office to look professional because in business clients will generally make a first impression of your services when they are in your office based on the feel they get.

There are several options to choose from, these include: Traditional PBX and Key Systems, Nortel, ShorTel, and 3com. Traditional private branch exchange systems offer reliability and scalability. This is a very widely trusted data platform, that has fully featured systems and is designed to meet the voice communications needs of every size business.

This provides sophisticated messaging, contact centre and computer integration. For years Nortel has been a staple for reliability and efficiency, for small businesses this is a great solution because it is a cost effective for a small business. This solution usually combines voice, data and business applications onto a single unified platform. Shor Tel delivers unrivalled scalability and manageability, the user interface literally sets the standard for today’s market place.

This is the ideal solution as it is purpose built with no single point of failure. This is a great solution for businesses of all sizes as it can be implemented with seamless scalability from one to ten thousand users which includes all functionality. The hardware and features of these phones are unrivalled, they are sleek and stylish without being overbearing.

It is very important to go with a solution that offers technical and customer support trouble shooting options. Quality of service in this area is a large part of the service being purchased and to make sure there is no interruption of service or down time, it is important that a plan is set in place for your needs.

Often a technician can be dispatched to do on site repairs or a customer service line that is available on a twenty four seven basis should be in place to provide support. In today’s market network downtime can cost companies a lot of money. You want to ensure you are using a stable product with high reliability and limited need for service.

When you choose a solution you should work with a company who understands the needs of your small business and maximize service and technology to suit the budget you have for your business phone systems.

On Target Communication is providing facilities for business phone systems by which every business organization can easily manage their daily communication easily as it is the crucial part of the business operations. On Target has been known as the best small business phone system provider.

Top 10 Best Social Media Marketing Tips EVER

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Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimize your campaigns from the outset is critical.

Whether you’re launching a brand-new social media marketing campaign this year or optimizing an ongoing initiative, we’re here to help. In today’s post, we’ll be revisiting our best social media marketing tips, including Facebook marketing ideas, Twitter engagement tips, tips for increading the ROI of social advertising and more, from the past several years. From identifying and targeting the right audiences to expanding your reach across several different social media sites, there’s something for everyone.

The shareable infographic below summaries our tips, but read on to learn more about each social media marketing strategy in detail!

1. Leverage the Power of ‘Life Events’

Targeting the right people with your social media marketing is important. Going after the right people at the right time is incredibly effective – and remarkably simple. Our next tip is to leverage the events in people’s lives to create timely, relevant advertising that targets people during periods of major change with Facebook’s “Life Events” parameter.

We’ve all seen what these “life events” look like on Facebook. Your arch nemesis from high school lands your dream job, your ex-crush gets married to that guy, the high school prom king and queen who’ve been together forever finally have the impossibly cute kid they’ve been threatening to have for years – you know, all the stuff that makes us feel really good about ourselves. Well, you can use these life events as the basis for a marketing campaign.

Aside from being able to target audiences based on such events, such as getting married or having a child, you can even specify how soon after these events take place that your ads begin to appear to these audiences. Wedding venues, for example, could set their ads to appear to newly-engaged couples after a period of, say, two or three months, while baby clothing retailers could set their ads to appear to couples shortly after announcing their pregnancy.

2. Build Communities Around Actionable Hashtags

Despite what some experts would have us believe, hashtags are alive and well on social media. However, hashtags are far more useful than serving as a means of helping users find relevant content – they can also be used to foster and build communities of loyal fans and brand advocates.For more info visit  SEO Agency in London

This technique’s greatest strength isn’t just the ease with which this can be implemented, but the fact that the same hashtag can be used across several social media platforms. This allows you to cross-pollinate your messaging throughout various social campaigns, offering users a cohesive experience regardless of where they interact with your brand.

The world’s leading brands know how to use this technique exceptionally well, as Margot highlighted in an example focusing on Nike’s #chooseyourwinter and #runfree hashtags in 2014. Nike managed to effortlessly build an online social community of Nike consumers by using these hashtags, both of which proved extraordinarily popular and resulted in widespread social sharing – all with minimal expenditure on Nike’s part.

3. Use Twitter To Test Out Content Ideas

Most marketers use Twitter heavily as a promotional tool for their content marketing initiatives, but far fewer bother to harness Twitter’s power to tap into potentially hot topics before they sit down to produce their content.

Twitter can serve as a powerfully effective “content lab” in which you can test how well-received a piece of content is likely to be, or gauge interest in subject areas that deviate considerably from your usual editorial focus.

For example, Larry came across an infographic he thought was particularly interesting and tweeted it, as you can see in the figure above. He then used Twitter Analytics to evaluate the performance of that tweet from an engagement perspective, only to discover that the tweet had an engagement rate of 8% – significantly higher than his average engagement rate. As a result of this free experiment, Larry went on to produce a write-up of the infographic for his column at Inc., a post that performed extraordinarily well.

4. Narrow Your Targeting to Boost Engagement and Reduce Costs

We just got done talking about how important Twitter’s Quality Adjusted Bids are, but how do you actually go about improving it? The trick is to focus on increasing engagement by narrowing your focus.

The wider you cast your proverbial net, the less likely you are to achieve higher engagement rates with your tweets. The lower your engagement rate, the more you’ll pay for poorly-performing ads, a vicious cycle that will continue until something changes – namely, your engagement rate improves. One way to accomplish this is by narrowing the focus of your targeting.

A great example of this is how Larry refined the audience targeting of a tweet promoting an event at which he was speaking. Sure, he could have paid to promote this tweet to 1 million people, but doing so would have tanked his engagement rate and resulted in higher costs. Instead, Larry used Twitter’s powerful geotargeting functionality to restrict display of the tweet to targeted users who lived or worked in the vicinity of the event – in this case, southern Florida.

5. Don’t Be TOO Granular with Social Audiences

Both Facebook and Twitter’s targeting options are incredibly granular. However, the specificity with which you can target prospective customers on social is a double-edged sword. Target audiences too broadly and you risk reducing engagement rates and paying more for poorer-performing ads. However, targeting too specifically can also have a detrimental impact on your campaign performance.

For advertisers new to paid social or those coming from a PPC background, the targeting options offered by paid social can be literally unbelievable. This often results in advertisers being too enthusiastic with their targeting parameters. As their targeting becomes more specific, their audience reach shrinks – sometimes, to the point of only displaying ads to a tiny handful of individuals. We recommend using audience targeting on social strategically (as in the example above), but exercise a little restraint when it comes to your targeting – it’s all about balance

6. Use In-Market Segments to Leverage Strong Commercial Intent

PPC marketers will be familiar with the concept of high-commercial intent keywords, but some advertisers mistakenly assume that this concept does not translate to paid social. Fortunately for you, it most definitely does, and you can take advantage of it through the use of in-market segments.

This is data gathered by third-parties known as data brokers, such as Datalogix and Epsilon, that records information about what consumers purchase. These in-market segments can contain a wealth of data that’s invaluable to advertisers, such as what things someone bought, where they bought them, and other juicy information. Facebook partners with several data brokers to provide advertisers access to this (anonymized) data, allowing advertisers to target users exhibiting high commercial intent.

Larry used in-market segments in a campaign advertising Vivid SEO  Advisor. In the screenshot below, you can see that he targeted Facebook users who had expressed an interest in, or outright bought, relevant products – in this case, “items related to business marketing.” Even without combining this data with any demographic information, this represents a potential audience of more than 6 million people!

7. Start Remarketing on Social

Regular readers probably saw this one coming, but our top social media marketing tip is to use remarketing in your paid social campaigns.For SEO company in London visit kmindia.in 

Think of the last time you were browsing your News Feed on Facebook. You saw an ad, clicked through immediately, and bought or signed up for whatever the site was offering. Remember? No, neither do I, because unlike the perfect world in which marketers wished we live, people very rarely behave this way online. By failing to remarket to potential customers on social media, you’re literally putting all your time, money, and effort into a single opportunity to convert your prospects, which is every bit as crazy as it sounds when you put it like that.

Remarketing is one of the most powerfully effective techniques at your disposal – and it becomes even more so on Facebook. By remarketing to prospective customers on social, you’re vastly increasing the chances that a customer will go the distance and convert. Even if they don’t, the additional brand exposure is still worth the investment alone, so it’s crucial that you start remarketing on Facebook.

8. Bypass ‘Leaky’ Landing Pages Altogether

Call them what you will – flows, pipelines, journeys – but most marketers are obsessed with “the funnel.” However, leads often take a hike just at the point when you’re trying to get them to convert. Luckily, certain PPC and social media advertising formats allow marketers to bypass the leakiest part of the funnel – landing pages – entirely.

Our first social media marketing tip is to eliminate the possibility of losing potential leads at the landing page stage. One of the most effective ways to do this is by using Facebook “Call” buttons in your Facebook ads. This powerful feature allows mobile users (which Facebook users overwhelmingly are, in many cases exclusively so) to call your business directly simply by clicking your Facebook ad – no landing pages, no load times, no vast, gaping chasm into which potential leads disappear forever.

9. Structure Social Campaigns Around Your Business Objectives

Similarly to paid search, account structure is often treated as an afterthought by many social advertisers. In their eagerness to launch a campaign, they give little thought to how to best structure their account, which can not only result in a messy, disorganized account that’s much more difficult to optimize, but also greatly diminished performance. For this reason, our ninth social media marketing tip is to structure your campaigns based on their objective.

For Facebook advertising campaigns, many of the objectives are clear, such as “Promote your Page” or “Reach people near your business.” However you choose to structure your campaign and its objectives, be sure to pay close attention to these details before launching a campaign – you’ll be glad you did later.

10. Use Your Best-Converting Ad Copy in Your Social Campaigns

Just as the placement of AdWords and Bing Ads advertisements on the SERP relies heavily on Quality Score, the prominence of your social ads is greatly dependent on a similar metric. For Facebook advertisers, this metric is known as Relevance Score, and for Twitter advertisers, it’s known as Quality Adjusted Bids.

One of the most effective ways to increase your Relevance Score or Quality Adjusted Bid – and therefore the visibility and potential CTR of your ads – is by using the best-converting ad copy from your PPC ads in your social campaigns. This not only allows you to save time by repurposing strong ad copy you’ve already created, but also results in similar messaging across paid search and paid social campaigns. If a campaign performed strongly in PPC, the chances are pretty decent it’ll do well on social, too.

Mahindra Scorpio Performance & First Drive

Mahindra Scorpio Overview

The Mahindra Scorpio is an SUV offered by the Indian carmaker in two diesel engine options viz a 2.2-litre mHawk and a 2.5-litre m2DICR. Both these engine options are BS4 complaint. The m2DICR is available only in the base S3 version and the other two versions have the mHawk engines. Power and torque generated by the 2.5-litre engine stand at 75 hp and 200 Nm. The mHawk engine sheds out 120 hp and 280 Nm in the S5 and S7 variants while in the S7 and top end S11 trims, the mill cranks out 140 hp of power and 320 Nm of torque. The new 2017 Mahindra Scorpio comes with micro-hybrid technology. The SUV comes with five-speed manual transmission while the top end S7 trim has a six-speed manual unit. The S11 model comes with an optional shift-on-fly 4WD. View offers on Mahindra Cars from Mahindra dealers in Hyderabad at Autozhop

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Mahindra Scorpio Style

The face is now more aggressive than the Scorpio we’ve been used to so far. Instead of trying to fit in the new family grille onto an older design (as seen in the older Scorpio), the designers have finally got an opportunity to start afresh. The grille, headlamps and bumper are all new. The hexagonal grille is unique and, instead of the usual separations in the form of slats, features smaller inserts finished in chrome. The headlamps go well with the grille, are edgy, and feature projector lighting and parking lamps in the form of LED eyebrows that add to the macho character. The hood is redesigned and the functional scoop that sits on it uses the same grille pattern.

he sides? Well, apart from the front fender, everything else is exactly the same and is disappointing, after all, this vehicle is supposed to be the next-gen Scorpio. The headlamps now wrap around the fender that also features a mock vent like bezel, the side cladding is exactly the same, and only the front section has been redesigned since it is part of the new face. Larger 17-inch wheels (16-inch in the previous model) look good but are more car like than SUV. The wheels however fill up the arches well. Move to the rear and you know it is a Scorpio even though the design is a lot busier than before. A black applique runs across the upper part of the tailgate. It looks better on a darker shade like the blue Scorpio you see here, but the silver number plate garnish is boxy and loud.

The base model is in fact easier on the eyes since it doesn’t feature any contrasting garnish. The window is now smaller and the visible area even less. But it doesn’t affect visibility since the outgoing model’s rear window was unnecessarily large. The window shape is unique and complex, even the rear defogger grids aren’t straight lines but angular. The clear lens tail lamps are new and feature bright LED lighting but the chrome insides look aftermarket especially during the day. However, the vertical pillar-mounted reflectors have now been ditched for non-reflective black inserts.The bumper however is exactly the same as before. Overall, the exterior is still very much like the current Scorpio’s except for the more aggressive face.

Mahindra Scorpio Space

The all-new 2017 Mahindra Scorpio has been given an improved cabin. The current generation version of the car looks more premium and gets dual tone color scheme and numerous added features. The car seats are covered with new black artificial leather upholstery, the top spec models get luxurious black faux leather seats with dark blue fabric inserts while the gear knob, as well as steering wheel too, are leather wrapped. The driver’s seat is height adjustable for a better driving experience. Temperature control is fully automatic that maintains the preferred environment inside the car. AC vents too are improved for better airflow and uniform cooling in the cabin.

Other features in the car are carried forward from the outgoing model that includes 6-inch touchscreen infotainment unit with navigation, AUX and USB connectivity and smartphone pairing through Bluetooth. The SUV is nothing short of comfort features which include cruise control, rear parking camera, climate control, keyless entry, electrically adjustable rear view mirror and rear parking sensors. The carmaker has also addressed issues with storage spaces with 12V socket now repositioned, pocket for mobile behind gear knob and sunglass holder.

Mahindra Scorpio Engine

Powering the Mahindra Scorpio are two diesel engine options viz a 2.5 litre m2DICR and a 2.2 litre mHawk. Power and torque generated by the mHawk engines is 120 hp and 280 Nm in the S5 and S7 variants. The engine in the S7 trim also comes in a high power avatar, which along with the top end S11 version churns out respective power and torque of 140 hp and 320 Nm. All the engine options are BS-IV compliant and have been tuned for the best balance between performance and fuel efficiency and the Mahindra Scorpio has a reasonable torque band that makes it easy to drive on highways.

The transmission on the Mahindra Scorpio can be opted in two manual options. The S3, S5 and S7 trims get a five-speed manual gearbox. On the other hand, the high power output S7 and the top end S11 version receive a new six-speed manual gearbox that has been introduced for the first time in the Scorpio. The S11 variant has a shift-on-fly all-wheel drive system that shifts the vehicle from a rear wheel drive to a four-wheel drive where all four wheels drive the vehicle. This system is apt for owners looking at off roading with the Mahindra Scorpio. Although the system has an electronic switch, the transfer case is a mechanical one.

The Mahindra Scorpio has a rated fuel efficiency of 16 kmpl for the m2DICR engine and 15.4 kmpl for the mHawk 2.2 litre diesel unit. These figures are competitive for the SUV.

Mahindra Scorpio Driving

The various changes to the underpinnings improve the Scorpio’s ride and handling by a margin. Gliding over potholes and broken surfaces is even more effortless now, while body roll is much more controlled. The wider track has helped too, the chassis feels a lot more planted at higher speeds and the steering feels quicker. The driving position is still very old-school and a more committed position could have elevated the driving experience even further.

Mahindra Scorpio Safety

Safety is paramount for Mahindra and the Scorpio comes with dual front airbags on the S5, S7 and S11 variants. Other safety features that are available in higher variants are ABS (Anti-locking Braking System) with EBD (Electronic Brakeforce Distribution), seat belt reminder, reverse parking sensors, panic brake indication and auto door lock.

Mahindra Scorpio Cost in Hyderabad

Mahindra Scorpio Ex-Showroom Price in Hyderabad ranges from 9,10,028/- (Scorpio Getaway 2WD) to 15,59,642/- (Scorpio S11 4WD). Get best offers for Mahindra Scorpio from Mahindra Dealers in Hyderabad. Check for Scorpio price in Hyderabad at Carzprice

Mahindra Scorpio Conclusion

The biggest change we see in the latest model of Scorpio is under the hood. As we know Mahindra Scorpio’s 2.2 mHawk engine is the SUVs biggest forte, this time company has re-tuned the same engine to develop 140PS of power as compared to 120PS in the older version while torque numbers too have been increased to 320Nm from 280Nm. The top end variants S7 and S11 now come mated to brand new six-speed gearbox. The base variant S3 continues to be powered by the 2.5L m2DICR mill and comes coupled with a five-speed transmission.Mahindra Scorpio price in India starts at Rs. 9.34 lakhs and goes up to Rs. 16.10 lakhs for the top end variant. Major competitors of the SUV include Tata Safari Storme, Renault Duster and Nissan Terrano in the segment.

Top Social Media Trends That Will Take Over 2018.

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It’s that time of the year again when every “guru”, “expert” and “trend forecaster” dusts off their crystal ball to predict what’s instore for the year ahead. Filmora created a concise infographic summarizing what they predict will be the top social media trends in 2018.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For SEO Agency in London visit Vivid SEO

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth.

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective. For more information on SEO Services in London visit rbts.in

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

BMW X1 Facelift Review & Test Drive

BMW X1 Overview

BMW X1 is a big and powerful looking car that has sturdy build and offers off-road capabilities too. BMW X1 new model released during Auto Expo 2016 is an amazing amalgamation of class and style. It falls in the well above 4-meter category and has amazing features that compare well with its rivals in this price range. This muscular looking SUV has 2670mm of wheelbase that allows it to seat around five passengers comfortably. The design of this SUV looks masculine and the comfort level of this car is on par with other such vehicles in this price category. View offers on BMW Cars from BMW dealers in Hyderabad at Autozhop

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BMW X1 Style

The BMW X1 is offered with the signature kidney shaped radiator grille, LED headlamps with LED DRLs (Daytime Running Lamps), cornering lights and adaptive light distribution. The rear LED tail lights have a 3D design. It also has rain sensor and automatic driving lights. The ORVMs (Outside Rear View Mirrors) come with an automatic anti-dazzle, parking function and can be electrically adjusted or folded. The twin exhaust tail pipe has a chrome finish.

The new X1 is certainly a lot more butch than before, and has increased road presence thanks to its flared wheel arches, large signature kidney grille, and the new, angular, twin circular full-LED headlamps. We drove the M Sport version, which looked especially imposing sitting on its 18-inch wheels. Also, to ensure that people know that you’re driving the M Sport variant, it’s got badging on both front doors. And, for a personal high, the M insignia is also visible on the steering wheel. The gorgeous Estoril Blue colour certainly makes the X1 stand out from the crowd, although it’s only available in the M-Sport version.

BMW X1 Space

Step inside, and the first thing you notice is that the BMW X1 is now a lot more luxurious than before. The new 8.7-inch display on the centre of the dashboard catches your attention. Though it doesn’t slide into the dash like the Audi Q3, it still looks stylish and comes with a nice metallic border. It is, of course, equipped with the iDrive infotainment system, as well as navigation. What’s disappointing, though, is that the X1 doesn’t come with a reverse camera – something that’s present even in many small hatchbacks today. Truly inexcusable!

One major upgrade from the previous X1, though, is that the cabin is now far more spacious – even though the new model is slightly shorter in length. The headroom has increased by 53mm, but the biggest improvement is the knee room for the rear passengers – which has increased by 37mm. The rear seats are quite versatile too, as they’re split-folding and also slide forwards and backwards. And one has to compliment BMW for crafting very comfortable front and rear seats. The contours of the seats provide ample back and side support. Also the driving position has vastly improved, as the space in the front has increased by 36mm (as compared with 64mm in the rear). All told, these are certainly some of the best seats in this segment.

BMW X1 Engine

All BMW X1 reviews by auto journalist state the fact that it has a powerful BMW TwinPower Turbo diesel engine that gets an all-wheel drive system in the top trims of this car model. The 2.0-litre diesel motor has four cylinders with 16 valves. It has a total displacement of 1995cc and churns out 190bhp at 4000rpm and yield torque of 400Nm ranging between 1750 to 2500rpm. The powertrain is coupled to an 8-speed steptronic automatic sport transmission gearbox that drives power to all its wheels.BMW X1 Mileage according to ARAI standard is 20.68kmpl.

The BMW X1 is available with one engine option, a 1,995cc BMW TwinPower Turbo 4-cylinder diesel engine. It generates 190 hp of power at 4,000 rpm and 400 Nm of torque between 1,750 rpm and 2,500 rpm. The engine has been tuned for the best balance between performance and fuel efficiency.The BMW X1 is offeredwith an 8 speed Steptronic automatic ‘Sport’ transmission with Launch control and paddle shifters. The transmission offers smooth gear changes and the well tuned ratios offer a good balance between fuel efficiency and performance.

BMW X1 Driving

The ride of the old X1 was a bit crashy and a bit on the hard side but the new X1 takes care of that part as its much better now. The ride over bumps and potholes is much better though it is still not the best riding car in its class. One thing is the lack of refinement as the new X1 feels noisyThe powerful 1995cc mill along with the 8-speed transmission gearbox gives the SUV enormous power that allows it to reach its top speed of 219kmph in no time. The pickup is also smooth and it crosses 100kmph from standstill in just 7.6 seconds. For a bump free ride, it has an advanced M Sports suspension system that keeps the car running smoothly even on uneven roads.

BMW X1 Safety

In terms of safety, BMW X1 comes with DSC (Dynamic Stability Control), CBC (Corner Braking Control), ABS (Anti lock Braking System) with brake assist and airbags. It also has an electronic vehicle immobiliser and crash sensor along with side impact protection and runflat tyres with reinforced side walls.

BMW X1 Cost in Hyderabad

Bmw X1 Ex-Showroom Price in Hyderabad ranges from 32,38,820/- (X1 sDrive20d Expedition) to 42,68,577/- (X1 xDrive20d M Sport). Get best offers for Bmw X1 from Bmw Dealers in Hyderabad. Check for BMW X1 price in Hyderabad at Carzprice

BMW X1 Conclusion

After driving the all-new X1, it’s obvious that BMW completely shredded the architecture of the first generation X1 and started working on this new model from scratch. It’s now more luxurious, fully loaded with features, and definitely looks much better than before – and the M-Sport kit makes it a lot more desirable. Also the cabin is now more spacious and the seats are simply phenomenal. Even the ride quality is now more suited to our road conditions. And so, starting at `29.90 lakhs, ex-showroom, Delhi, the new X1 should give Audi and Mercedes-Benz some sleepless nights as this new kid on the block certainly means business. Unfortunately, this model with the M-Sport kit is prohibitively expensive – which is a shame because it truly looks the business!

Top 3 Steps For Choosing Your Brand’s Social Media Platform

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Social media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social media channels for your business will enable you to focus resources and attention toward engaging and nurturing relationships with your consumers.

Consider the following three-step process for choosing the right social media platforms for your brand:

1. Evaluate your brand’s current social media channels to:

A. Increase brand awareness –

If brand awareness is an issue for your organization, consider using a well-established social media platform with a large following rather than a smaller or niche social platform. For example, Twitter is great for continuously getting information out on your brand promptly. Check For Digital Marketing Companies in Vivid Digital

And, posting multiple times with new information generates even more brand. Because brands can get lost in the clutter of large platforms – particularly brands that are not as widely known or established – social advertising is one of the most effective ways of raising brand awareness.

B. Reach your target audience –

If your social media presence is not visible to your target audience, you’ll spend a significant amount of time and resources without the ROI.

C. Identify the channels your competitors are using –

Knowing where your direct competitors are posting and what kinds of content they share can help determine where your brand should be as well. The numbers of likes or shares they receive will provide valuable insights that can help in developing or tweaking your social media strategy and replicating what would work for your brand as well.

D. Determine the kind(s) of content you want to create –

Your content needs will Identifying and prioritizing content formats makes it easier to amend and strengthen your presence on your current social media platforms, or switch to those that better accommodate the types of content you post frequently.

Social media can be a cost-effective and time-efficient tool that improves business objectives such as search engine rankings, customer satisfaction, brand loyalty, and ultimately, sales. With the variety of social media channels now available, it is important that brand marketers choose social platforms that best align with business objectives to reap the maximum benefits.

2. Become more familiar with how each social network aligns with individual brand needs and objectives:

A. What is its scope (monthly users)? Is having a presence on a massive social platform like Facebook, for example – with nearly 1.8 billion active users – the best way to grow brand awareness on social media, or can Twitter (with 320 million active users) reach your target audience more effectively?

B. What is the demographic of your target audience? Are they primarily male or female? Over 50 years old or under 40? College educated? What social platforms speak best to your target audience?

C. What kind of content does each social platform best enable? Customer GIFs? Custom stories? User-generated content? Infographics? Videos? Photos?

D., What are some key pluses and minuses of each platform? Facebook, for example, is the most popular social network by far and reaches approximately 79 percent of online adults. Alternatively, Instagram is great when using visually appealing content to promote your brand, but it’s difficult to assess direct ROI when used exclusively. That’s why, in addition to brand promotion,

Instagram works better when supporting other social media efforts. Twitter is impactful when sharing topical and timely information, but a tweet reaches its peak in a relatively short period (approximately 18 minutes), so you need to have other tweets prepared and ready to go. For SEO Agency in London visit here

E. Does the platform allow paid promotion? Paid is an important consideration if you are planning to supplement your social content with advertising. Especially in platforms like Facebook, for example, where the competition is fierce, and you may need to supplement your brand presence with paid advertising.

For specific projects, the same questions apply. Once you decide that social media is a key component of your overall program strategy, how do you choose the social platform(s) that deliver the best results?

To promote Capital One’s financial empowerment program during National Financial Literacy Month, two popular financial influencers – Erin Lowry and Nicole Lapin – were retained to promote their newly-released books on financial literacy and career empowerment while co-promoting Capital One messaging on the topic. Nicole Lapin used Instagram Stories – a highly engaging medium – as it is mostly visual in nature.

The posts were included as part of a larger narrative about Nicole’s book and generated thousands of views. Twitter posts also were used with different forms of content (a poll, meme, image, etc.) that also proved highly engaging with her audience.

Erin Lowry posted a variety of content on channels that included Instagram, Twitter, and Facebook. Diversifying content throughout different social media channels enabled Capital One to reach different audiences (see image below). Greater emphasis was placed on Twitter to align with the platform that Erin had the greatest following.

Instagram was critical as a visual medium that garnered the most engagement. Also, paid media supplemented one of the Instagram posts to send it directly to a targeted DC-area audience – a key market for Capital One — and generated a boost in overall engagements.

3. Review your brand’s current social media strategy objectives.

Has your business evolved to the point where your current social media platforms are no longer providing the return on investment (ROI) that they once did? Can you link your current platforms to your brand’s social media objectives? Do your social media platforms help your brand meet or exceed these objectives?

If you can’t demonstrate how a particular social media channel is helping your company achieve its desired objectives online, then it’s time to either tweak what you are doing on your social platforms or consider adopting platforms that help meet current and future brand goals.

Best Beneficial Things Of Using Cloud Computing

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While cloud computing is undoubtedly beneficial for mid-size to large companies, it is not without its downsides, especially for smaller businesses. We now bring you a list of advantages of disadvantages of cloud computing, with a view to helping such establishments fully understand the concept of cloud computing.Cloud computing is now evolving like never before, with companies of all shapes and sizes adapting to this new technology. Industry experts believe that this trend will only continue to grow and develop even further in the coming few years.

Advantages of Cloud Computing are as follows :

If used properly and to the extent necessary, working with data in the cloud can vastly benefit all types of businesses. Mentioned below are some of the advantages of this technology.

Cost Efficient

Cloud computing is probably the most cost-efficient method to use, maintain and upgrade. Traditional desktop software costs companies a lot in terms of finance. Adding up the licensing fees for multiple users can prove to be very expensive for the establishment concerned. The cloud, on the other hand, is available at much cheaper rates and hence, can significantly lower the company’s IT expenses. Besides, there are many one-time-payment, pay-as-you-go and other scalable options available, which makes it very reasonable for the company in question.

Almost Unlimited Storage

Storing information in the cloud gives you almost unlimited storage capacity. Hence, you no more need to worry about running out of storage space or increasing your current storage space availability.

Backup and Recovery

Since all your data is stored in the cloud, backing it up and restoring the same is relatively much easier than storing the same on a physical device. Furthermore, most cloud service providers are usually competent enough to handle recovery of information. Hence, this makes the entire process of backup and recovery much simpler than other traditional methods of data storage.

Automatic Software Integration

In the cloud, software integration is usually something that occurs automatically. This means that you do not need to take additional efforts to customize and integrate your applications as per your preferences. This aspect usually takes care of itself. Not only that, cloud computing allows you to customize your options with great ease. Hence, you can handpick just those services and software applications that you think will best suit your particular enterprise.

Easy Access to Information

Once you register yourself in the cloud, you can access the information from anywhere, where there is an Internet connection. This convenient feature lets you move beyond time zone and geographic location issues.

Cloud Computing – Is it Possible to Assign a Standard?

Quick Deployment

Lastly and most importantly, cloud computing gives you the advantage of quick deployment. Once you opt for this method of functioning, your entire system can be fully functional in a matter of a few minutes. Of course, the amount of time taken here will depend on the exact kind of technology that you need for your business.

Disadvantages of Cloud Computing are as follows :

In spite of its many benefits, as mentioned above, cloud computing also has its disadvantages. Businesses, especially smaller ones, need to be aware of these cons before going in for this technology.

Technical Issues

Though it is true that information and data on the cloud can be accessed anytime and from anywhere at all, there are times when this system can have some serious dysfunction. You should be aware of the fact that this technology is always prone to outages and other technical issues. Even the best cloud service providers run into this kind of trouble, in spite of keeping up high standards of maintenance. Besides, you will need a very good Internet connection to be logged onto the server at all times. You will invariably be stuck in case of network and connectivity problems.

Security in the Cloud

The other major issue while in the cloud is that of security issues. Before adopting this technology, you should know that you will be surrendering all your company’s sensitive information to a third-party cloud service provider. This could potentially put your company at great risk. Hence, you need to make absolutely sure that you choose the most reliable service provider, who will keep your information totally secure.

Prone to Attack

Storing information in the cloud could make your company vulnerable to external hack attacks and threats. As you are well aware, nothing on the Internet is completely secure and hence, there is always the lurking possibility of stealth of sensitive data.