How To Gain Success With Facebook Ads

Ibin

If businesses want to gain customers, they need to become highly social with them. Fortunately, this is what social media, especially Facebook, is all about. Facebook Ads is a direct way to interact with more than two billion active Facebook users. But how does a business owner, especially a new one, create a successful Facebook ad that gets results and reaches a wider audience?

If marketers want to gain success with Facebook ads, here are three steps to follow:

Step 1. Make realistic goals and plan:

Every business has different marketing goals, but they still share a few similar ones. These include increased sales and better brand awareness. Achieving these two goals require an effective plan.  For more details Visit SEO Company London

There is a wide range of advertising strategies that can be included in your plan. First of all, marketers need to identify potential buyers in Facebook.

Another good strategy is to encourage “word-of-mouth” recommendations through Facebook. If people are satisfied with your products or services, make sure they spread it to friends and family.

It is a challenge to determine whether a goal has been achieved in Facebook, because it’s often not tangible. Use social media metrics to measure success. Facebook produces reports to help you analyze results of ads, so use them for best results.

Step 2. Make effective ads:

Implement a plan to make effective ads, so your marketing goals can be reached. Effective ads match the profiles of their target audience. Better results are achievable when you focus on highly targeted people. It is often more effective to target very specific audience, even if the market size is smaller.Check for SEO Services in Seepennywork

While it can be challenging to differentiate your brand and products from the competition, it is acceptable to make bold statements, while being perfectly honest and not misleading. When people click on ads, they should exactly get what they expect and preferably more.

Step 3. Manage traffic:

Even if huge traffic is finally being received through your Facebook Ads, it’s not over yet. Marketers need to get the most out of their traffic to ensure sustainability. Your Facebook Wall should be kept updated and fresh.

If the Wall is only updated once a month with unattractive content, people will never return. Describe common problems that affect consumers and explain latest information about products. Consumers will see the correlation and they are far more likely to purchase your products.

If you want to grow your business using successful Facebook ads, contact Vivid SEO, the digital marketing agency Chester trusts, and let one of our social media marketing professionals assist you today!

Improving User Experience On Social Media

SEO Services Hyderabad

Social media marketers are tasked with making sure that the audience has a good experience. It can be quite disheartening when people don’t get excited about the marketing messages or when the content gets ignored.

Social media is a relatively new way to perform direct, personalized marketing and it has shown that speaking directly to people can encourage them to start buying products or using services. If you are looking for web development for your project check Vivid Design Consultants.

A better user experience on social media can lead to more positive reviews online as well since customers on social media are more likely to share their experiences with other users.

Here are things marketers should do to make sure that people have great experience in social media:

1. Don’t let them scroll:

It’s not a good sign if people need to scroll a lot when reading content on social media. Keep it short so people don’t need to consistently thumb their way down the social media feed.

2. Be funny:

Admittedly, not everyone can be genuinely funny, but if the social media content appears to be dry and uninteresting, the overall engagement will plummet.

3. Inspire reactions:

Marketers need to ensure that people will actually react and engage in a favourable way. Just hitting the “like” button can be good enough if thousands of people do it in a short period of time. Facebook is now offering five new ways for people to react to a post. For Digital Marketing Company in Hyderabad visit Vivid Digital

4. Share compelling information:

People love to read intriguing and accurate facts. If marketers provide interesting facts, people will be interested enough to click to the link to learn more.

5. Unveil new products:

Make people eager to know more about new products. Social media unveiling can trigger a lot of interest from customers and potential buyers. Marketers may tease customers with new details that promise significant enhancements compared to the current products.

6. Give something away:

Even people with big budget still love to get free things. Offer interesting freebies that people would love to have including discounts, coupons and other deals that can be distributed freely through social media. For SEO services visit ibin

7. Stream live videos:

Live videos can be very engaging, because this allows people to directly interact with your sales team. YouTube and Facebook allow live streaming sessions and you should make a regular schedule for live streaming.

Allow people to respond through the live chat features and the salesperson can answer any questions they might have.

If your social media user experience could use some help, check the Vivid Digital positive reviews and decide if our team is right for your business, then call us today.

Nissan Sunny Facelift Review & Test Drive

Nissan Sunny Overview

Nissan launched the Sunny sedan in the year 2011 but quite frankly it never took off in the Indian market because its rivals offered a much better package and along with them came good looks which Nissan Sunny could not match but its biggest advantage was always its interior space which no other sedan can match.

Nissan Sunny On Road Price In Mumbai

Now Nissan thought of targeting the sedan segment under the 10 Lakh price bracket with a new approach and that is perhaps the reason Nissan launched the facelifted Sunny in the Indian market today. Although this is only a facelift but Nissan did not wanted to take any chances and perhaps that is the reason why they have updated the new Sunny exterior appearance which looks quite effective and as a result the new Sunny looks more premium and aggressive in terms of appearance.

Nissan also has made certain changes to its interior too and the new Indian spec Sunny received new multi-functional steering wheel and premium looking dashboard. Last but not the least the Diesel engine also received some tweaks and as a result of that it now returns an impressive fuel efficiency figures. We will talk about all those a bit later in this review.

The 2014 Nissan Sunny facelift will use the same engines that are being offered at the moment. The 1.5-liter dCi diesel is here to stay and so is the 1.5-liter petrol engine. The Petrol engine gets an optional CVT Transmission too while both the engines are mated to a standard 5 speed manual transmission.

Nissan Sunny Style

The Nissan Sunny has never been a looker, it’s a car with neutral styling and the massive length gives it quite the presence on our roads. The Japanese automaker has made multiple changes on the outside which make it look fresh amongst a sea of sedans now vying for buyer’s attention in the C-segment. At the front, the Sunny gets new headlights which are bigger and seem to have taken a slight inspiration from the Altima and Teana with its arrow boomerang shape finishing on the side running deeper into the body. The grille too is new and bigger with thicker chrome surrounds. The front bumper is new as well with a chrome lip while the new fog lamp housing gets a chrome surround. The side remains quite similar, the rear view mirrors are new with side indicators while new wheels caps/alloy wheels (Y-shaped 12-spokes) make a debut.

The rear carries the same tail light while the rear bumper is new with the lower half getting a faux black diffuser to reduce the visual bulk. A sedate rear spoiler is being offered as an accessory, the same is standard on the Sunny in some markets. A new short antenna has been added (shifting the position from the front to the rear), while the boot lid gets a chrome garnish. The Sunny continues to look like its predecessor but the minor changes do make it look appealing. Nissan wants to position the car towards the more mature audience and thus sporty colours (like red) have been discontinued, being replaced by more stately shades, a new black colour has been added which appears purple in the sun.

Nissan Sunny Space

This rather cheeky marketing campaign has been quite successful in highlighting its best features- cabin space. The Sunny is extremely spacious on the inside; it almost feels like you’re sitting in a purposefully built long wheelbase model. The 2015 Nissan Sunny offers generous space for five adults and room to spare for their luggage. The car is more refined and Nissan has upped the level of comfort. The dashboard looks and feels premium although, the basic layout has been retained even in this updated version as well however you get an all new Piano Black center console which has made things look interesting inside although the most noticeable change is the addition of new steering wheel (the top end variant gets new leather wrapped steering wheel) which comes with audio mounted controls. For more info on Nissan Sunny check aryavarta

Yes! My friends the Sunny now has its own steering wheel and no longer shares its steering wheel with the hatch Micra. The on-board 2 DIN Wide-display Audio System entertainment system supports USB and iPod and also comes with Bluetooth connectivity. The top end version gets a display screen for the reversing camera. Now coming to the most important part of the Sunny and this is the reason of its popularity in the Indian market, the facelift Sunny continues to provide the same spacious interiors for its occupants inside like its predecessor in addition to that now the Nissan Sunny comes with a refreshed and premium looking cabin. The new seats fabrics have made things even more interesting. You can also get rear adjustable headrests and leather upholstery with the top end variants. The Sunny provides an impressive 490 litres of boot space at the rear which is also a big advantage for this sedan.

Nissan Sunny Engine

If you are one of those who never forget to carry a stopwatch during their drives, you can leave it at home for this one. The Push engine start key does its job in this one as well. The 2011 Nissan Sunny is not the one that can be termed as the driver`s delight. The Sunny is powered by a 1498 cc, 4 Cylinder, 16 Valves DOHC engine. The power figures are decent 99 PS @ 6000 rpm and a torque of 134Nm @ 4000 rpm.

These figures are not performance oriented, especially if power to weight ratio is considered. For every single bhp it pulls 10.32kgs which makes the car obviously sluggish. The mid range power delivery is not as impressive as its American rival. The gear shifts are not something which would go unnoticed. It`s on the harder side. We did some performance driving but were struggling to reach the top whack.What earns my thumbs up is the low range revving of the motor. At lower revs and at higher gears, The Sunny won’t struggle or knock. It maintains its own calm. The Mcpherson suspensions were not totally tested by us, but still we got a nimble response from it.

Nissan Sunny Driving

The front MacPherson strut and the rear torsion bar suspension set-up works well for the Sunny and is a blessing on the kind of roads found in India. It is very forgiving and can take on any pothole or bump without sending you straight to the first spinal cord clinic en route! This works against the Vettel types who would seem to be all at sea with the car wallowing in the high speed corners but then there is always the 370Z and the GTR for this lot. Book Nissan Sunny Test Drive in Ahmedabad.

Excellent ground clearance is another major attribute for our terrain, yes, urban and rural and thanks are also due to the 185/65-R15 tyres (ours was the top-of-the-line offering which has this size rubber while the other two versions make do with 185/70-R14 Bridgestones) for the fine poise and the ride quality. Among the other positive attributes of this big ’un in a very competitive segment poised for take-off is the fine and comfortable driving position with ample all-round visibility coupled to a very light yet precise steering. Both of these make themselves felt and count when gliding through traffic on our city roads despite the obvious girth of the vehicle.

Nissan Sunny Safety

One area where the Sunny scores is its fuel efficiency. The light weight and moderately powerful engines mean that the Sunny is not particularly thirsty. Nissan India claims the diesel Sunny manages 22 km/l in test conditions and the petrol CVT is close to 18 km/l. Of course, real world figures are lower, but oour experience has been that the Sunny really is among the most fuel efficient mid-size sedans in the country. .

Nissan Sunny Cost in Mumbai 

Nissan Sunny On-Road Price in Mumbai ranges from 8,31,080 to 11,86,402 for variants Sunny XE Petrol and Sunny XV Diesel respectively. Nissan Sunny is available in 6 variants and 6 colours. Below are details of Nissan Sunny variants price in Mumbai.

Nissan Sunny Conclusion

The Sunny has always been the stepson of the segment, recommended to those who want value rather than features or snob value. No more, not with the features list that is now available with the Sunny. Nissan has gone for a relatively safe strategy and not offered a top-spec petrol (yet), instead preferring to promote the diesel. If Nissan manages to keep the 2014 Sunny within Rs 20,000 of its predecessor, it will make an extremely strong case for itself if you’re looking for an alternative to the segment’s usual picks, the Honda City and Hyundai Verna.

Fiat Linea Facelift First Drive & Gearbox

Fiat Linea Overview

Apart from the Fiat competizione, the Abarth Punto and the Urban Cross there was one more car which caught lots of attention at Fiat pavilion of the 2016 Auto expo and this was the new Linea 125s. Now the Linea 125s is based on the same Linea sedan which was actually launched way back in the year 2009 in India and honestly this car has started aging now. Perhaps Fiat wants to give this car a new lease of life until they launch a replacement for the Linea sedan.

Fiat Linea Price In New Delhi

Coming to the 125s, this variant of the Linea actually does not get a lot of cosmetic upgrades but what it gets instead is this interesting 1.4 litre T-Jet petrol unit under the hood of the sedan. Now you must be wondering what is so special about this new 1.4 litre T-Jet petrol motor, so for your information this is actually the same engine which powers the newly launched more aggressive and sportier Punto Abarth and the 595 Competizione.

Fiat Linea Style

The Fiat Linea 125S is based on the current generation Linea. t has got some cosmetic changes too. The Fiat Linea 125S looks premium no doubt and is also a desirable car. It was always a beautiful looking car and still is. The Linea can still give a run for their money to many a competition, even after so many years.

The Fiat Linea 125S has a black coloured front grille with the outside ring plated in chrome. The headlamps remain the same as on other Lineas. The front bumper is also the same but it gets a black centre part. The fog lamp bezels are also black in colour and this gives it an urban car appeal. The rear portion is the same, the only difference being new 125S badge on the boot lid. There is also a chrome plated exhaust tip present, which adds to the sporty appeal in the car. Fiat hasn’t made any changes on the Linea as it was showcased at the Auto Expo.

Fiat Linea Space

Step inside and you will immediately appreciate the all new dashboard which has a very premium touch to it. Quality levels immediately feel a notch up over the old model with the plastics now being soft touch. Without doubt the new dashboard bring a dose of freshness to the Linea. The design is well executed and has an Italian feel. The use of colours is also well done, with the top of the dashboard getting black colour while the centre uses light beige (with an interesting pattern) and glossy black finish used on the centre console and audio system. Fiat has also added ambient lightning to the car, whose orange colour uplifts the mood in the cabin.

The instrument cluster is all new as well, taken heavy inspiration from the now defunct Bravo. The new cluster has large pods for the speedometer and tachometer (with smaller ones for the temperature and fuel gauges) with a large rectangular display in between for the multi-information system (which shows an array of data) and other tell-tale functions. At first glance, the cluster doesn’t appear as easy to read on the move as the one on the old Linea but with time it grows on you. The old Linea had an open storage space right above the centre AC vents, the new one has a closed one. One cup holder has been removed at the front, right below the AC controls as Fiat has now placed the AUX and USB ports in lieu. Check for  Fiat Linea  in aryavarta

The Fiat Linea has always come loaded and the new model isn’t any different. In fact Fiat has only added features like the top-end variant now gets Cruise Control, a feature of not much use in India. Other features include dual airbags, ABS, leather seats, rear windshield curtain, automatic headlights and wipers (standard on all variants), 16-inch alloy wheels (15-inch on the lower trims), reverse parking sensors (which don’t beep right into your right ear like on the old model), Bluetooth audio system with good sound output, etc. Space inside the cabin is almost unaffected and you continue to get decent interior room with all seats offering good all round support but rear legroom is just about average. The roof lining is very neat but tall passengers will find headroom at a premium at the rear.

The Fiat Linea feels like a tank, build quality is exceptional and you really need to put in some efforts to close the doors, they are just so heavy. The AC chills in no time and we particularly like the way the AC vents are shaped in the new model. The glove box is all new as well and is decently big with a cooling function which has a light and two separate compartments (USB port has been shifted out). The steering wheel is among the few parts on the dashboard which has been carried over from the old car but we aren’t complaining as the steering is one of the best to hold with the right contours. The boot space is decent but ironically the Emotion variant which comes with 205/55/16 alloys comes with a 195/60/15 steel rim space saver.

Fiat Linea Engine

The Linea 125 S is powered the same 1.4-litre turbo-petrol T-Jet engine as before, though its different state of tune results in an increased power rating of 125hp as compared to the earlier cars 114hp. The manner of delivery of this power, however, is the real highlight, the engine has enough low-range torque to allow you to potter about town comfortably and post the 2,000 rpm mark things really pick up robustly all the way up to 6500rpm, with power delivered in a linear and continuous fashion. Engine noise is well-contained at lower revs, and though you can hear it at higher revs, it is not unpleasant or unbearable.The rev-happy engine should have been complemented with a better gearbox. Gear shifts aren’t sporty and feel rubbery. View offers on Fiat Cars in Hyderabad at Autozhop.

The hydraulic steering has a nice, old-school feel to it, and it sends a good amount of feedback your way. However, it is heavier than some electrically operated systems and you can feel so around town. The car does not feel as composed as its predecessor at high speeds, but it corners with a nice heft. On the positive side, low-speed ride quality is among the best in its segment. The suspension feels solid and is absorbent and has the ability to swallow bumps and potholes. Add to this, the best-in-class ground clearance of 190mm, and you get a car very capable over bad roads.

Fiat Linea Driving

All the variants except T-Jet versions come with disc and drum braking mechanism, while the T-Jet variants are loaded with disc brakes for all four wheels. Adding to this, the anti lock braking system and electronic brake-force distribution makes driving for more predictable. This ABS feature is available as standard for Dynamic, Emotion and all T-Jet variants. The Linea gets a superior suspension system as well. This car’s front axle has an independent wheel type of layout and the rear one gets a torsion beam type of mechanism. Both these axles are further loaded with helical coil springs along with double acting telescopic dampers and stabilizer bars that enables it to deal with all the irregularities on the roads. Not but the least, this sedan gets a highly responsive power steering system that makes for a predictable handling. Book Fiat Linea Test Drive at Tryaldrive.

Fiat Linea Safety

Braking and safety, both these aspects have been looked well by Fiat in Linea. The halting of front wheels is supported by disc brakes while the rear wheels have been awarded with drum brakes. The larger diameter of disc brakes allows instantaneous deceleration of car while the safety aspect in sudden braking is looked into by Anti Lock braking System (ABS) and Electronic Brakeforce Distribution (EBD) system that distributes braking force equally to all four wheels preventing sliding and squealing of tyres. Other measures taken to ensure safety of its passengers include an Anti-theft engine immobilizer, Fire Prevention System (FPS), 3 safety headrests, programmable speed limit that helps controlling speed of the car, digital door open indicator, power steering, and double crank prevention system.

Fiat Linea Cost in New Delhi

Fiat Linea On-Road Price in New Delhi ranges from 8,00,182 to 11,23,571 for variants Linea 1.4L Active Fire and Linea 1.4L T JET Emotion 125 S respectively. Fiat Linea is available in 5 variants and 5 colours. Below are details of Fiat Linea variants price in New Delhi. Check for Linea price in New Delhi at Carzprice. Apply car loan for Fiat Linea .

Fiat Linea Conclusion

Fiat doesn’t intend to sell huge volumes with the new Linea 125 S. In fact, we wonder how many cars Fiat plans to sell at all, considering that the brand has not had a single functioning showroom in Mumbai (of all places!) for well over a year now. Nevertheless, 125 S is a decently specced car but doesn’t offer anything staggeringly new over the competition, apart from some added performance and a subsequent loss in efficiency.It will be a niche car which will likely be brought by an enthusiast or an existing Fiat owner. It though remains to be seen how it will fare against the Volkswagen Vento TSI in terms of performance. But let’s reserve that for later. The talking point of this car then remains its timeless form, that enthusiastic motor and sharp handling. Just like its Abarth siblings then.

Maruti Suzuki Ertiga Performance & Test Drive

Maruti Suzuki Ertiga Overview

The first generation Maruti Ertiga tasted huge success, thanks to its sheer practicality, fuel efficient engines and a compact silhouette that could seated 7 passengers. The pricing too was quite attractive and competitive. Since its six years of existence, Ertiga has managed to create a success story of its own, making it one of the popular MPVs among others. So, to continue with the same spree, Maruti Suzuki introduced the second-gen model of Ertiga with the competitive pricing, more comfort features and fresh set of engine options.

Maruti Suzuki Ertiga Price In New Delhi

The new Ertiga comes with the all-new design along with an all-new Heartect platform. Just by looking at the new MPV one can say that it’s a better car as compared to its older model. The second-gen Ertiga do offers extra to the buyers with new design and advanced features while retaining its value proposition by competitive pricing.

Maruti Suzuki Ertiga Style

From the outside, the new Ertiga makes a mark in terms of styling and overall road presence. However, there are few parts where the carmaker has left some job undone for future. The front look is bold and aggressive because of its flat bonnet, new projector headlamps, and new bumper design. The chromed grill seems to be borrowed from the sibling older generation Ciaz.

From the side-profile, the MPV is muscular and aggressive with chrome handles and blacked-out D Pillar.The rear of the MPV is the area where carmaker has spent some time and gave it a new and premium look. The L-shaped taillamps connected with a chrome line with a chiselled-out bottom gives it a meaner lookIn terms of dimensions, new generation Ertiga is 40 mm wider, 5 mm taller and 99 mm longer.

Dimensions

Length – 4395 mm

Height – 1690 mm

Width – 1735 Mm

Wheelbase – 2740 mm

Maruti Suzuki Ertiga Space

The cabin is the place where there are more chances of sealing the deal. And since Ertiga is known for its sheer practicality, it would be better to start with the practical aspects of the car. The interior beige interiors lends a sense of roominess inside augmented by massive glass area so much so that one would find it difficult to differentiate between a windshield and the second row door window. All the three rows can be reclined along with adjustable headrests functionality, and this comes as standard. Pretty cool!

Egress especially for the elderly would be more convenient as the floorpan is quite low and the middle door looks like a gate. Coming to the cabin space, each row can absorb adults, even 6-footers but the second row is little constricted but still usable, however. While comparing to the older Ertiga, there is not much difference in terms of space in the first and second row, but the third row does have improved shoulder, head and kneeroom. This also makes the second generation Ertiga more of a true 7-seater MPV. Even the third rowers will get some benefit from the ergonomically placed rear AC blower at the second row. Check for Maruti Suzuki Ertiga  in aryavarta

This brings us to the quality of the auto AC unit which is fortunately doesn’t look like an aftermarket fitment while the AC vents are styled like those we have seen in Audi cars. The SmartPlay infotainment unit is the same unit working in other Maruti cars and it works pretty well. Then there is solid looking flat-bottomed steering wheel with smoothly finished wooden inserts reflects the effort of the carmaker towards making a special car. The dashboard is fresh unlike the earlier one which was a straight lift from Swift. Though, the interiors of the car are upmarket, the plastic quality is average and it’s nothing great when it comes to fit and finish.

The ‘second generation’ tag comes with some speciality and it can be seen in first in class ventilated cupholders, colour multi-information display and 12V charging sockets for all the three rows. The new MID with coloured TFT which is also working in the new Ciaz features tachometer and gives relevant vehicle information including gear shift indicator, digital clock, outside temperature, distance to empty and fuel consumption. The car also get a big boot space of 209L with all the seats occupied while folding third and second row can expand the boot space to 550L and 803L respectively. The third row also has reclining feature that allows you to adjust between the passenger comfort and luggage space. For extra space, the carmaker has given two cubbies underneath the boot floor, enough for a backpack of a toddler.

Though the car is feature loaded with aspects such as push engine start/stop switch, electrically adjustable/foldable ORVM and automatic climate control, there are some misses. The car does not have auto headlamps, no steering reach adjustment while the cruise control is also missing, may be the company wanted to keep the price tag within the reach of the middle income families. Overall, the carmaker has done a pretty decent job in enhancing the cabin comfort and space in the new Ertiga.

Maruti Suzuki Ertiga Engine

There are no changes under the hood as well, the petrol variant of the Ertiga remains to be powered by the 1.4-litre K-series petrol engine which is capable of producing about 68 KW of peak power at 6,000 rpm and 130 Nm of torque at 4000 rpm. The diesel engine, on the other hand, is powered by 1.3 Litre DDiS 200 diesel unit which also gets mild hybrid technology, this engine is capable of producing about 66 KW of peak power at 4000 rpm and 200 Nm of torque at 1750 rpm. Both the engines are paired to a 5-speed manual transmission. While the petrol variant claims to return 17.5 kmpl, the diesel variant claims 24.52 kmpl of fuel efficiency respectively.

The car retains the diesel engine while the petrol engine is brand new. But irrespective of the old and new engines, the claimed fuel efficiency has gone up in the new Ertiga due to variety of factors including 20kgs less weight and mild-hybrid technology. So, the diesel variant returns ARAI certified mileage of 25.47kmpl as opposed to 24.52kmpl earlier. The petrol powered Ertiga, on the other hand, delivers 19.34kmpl with the manual transmission and 18.69kmpl with the automatic one, up from 17.50kmpl and 17.03kmpl in the earlier manual and automatic version of Ertiga, respectively.

Maruti Suzuki Ertiga Driving

The second-generation Ertiga is crafted on Suzuki’s heartect platform which according to company is more firm and lightweight than the earlier one. The siblings including current Swift and Dzire are based on the same platform. There has been slight improvement in the way the car manages straight line on the freeways at high speeds and it could be due to new chassis. There is noticeable amount of body roll even when you change lane at the speed of 60kmph, resulting in some shaky dance inside. However, the good thing is that the car quickly settles down so body roll doesn’t keep the passengers waving with the car regains composure quiet swiftly.

The other nice improvement in the car is its ability to lay off road undulations. As the platform is new, the suspension is firm enough to avert bumpy ride quality. The bad patches are negotiated brilliantly keeping the passengers, especially those occupying the third row. The steering wheel is sufficiently weighted and remains predictable at most of the times. Book A Test Drive For Maruti Suzuki Ertiga In Pune at Tryaldrive.

Maruti Suzuki Ertiga Safety

On the safety side, the carmaker has not left any stone unturned with standard ABS with EBD and front airbags across variants. Moreover, it also offers ISOFIX child seat anchorages, reverse parking sensor, and brake assist which further adds to the safety quotient.Apart from this, the MPV is complaint to frontal offset impact, side impact, and pedestrian protection regulations, the company claimed.

Maruti Suzuki Ertiga Cost in New Delhi

Maruti Suzuki Ertiga On-Road Price in New Delhi ranges from 6,88,543 to 9,82,715 for variants Ertiga LXI and Ertiga ZXI Plus respectively. Maruti Suzuki Ertiga is available in 12 variants and 7 colours. Below are details of Maruti Suzuki Ertiga variants price in New Delhi.

Maruti Suzuki Ertiga Conclusion

New Maruti Suzuki Ertiga is a progressive step towards new generation cars which carmaker have introduced in the recent past. At a price of Rs 7.44 lakhs – Rs 10.90 lakhs, the MPV offers value, space, practicality and driving comfort.The increased dimension is certainly visible in the cabin space. While the carmaker has put best of the effort to make it modern and premium but the use of plastic like wood finish and the idea of not putting touch-screen infotainment in petrol automatic brings the overall score down for the seven seater MPV.

On one hand, the carmaker has given SHVS in both fuel options and automatic transmission to petrol variant. But lack of AMT in diesel and CNG variant will put a lot of buyers at bay.However, without much options in the segment at this price point and the value the new Ertiga offers. It will surely attract large family buyers and fleet operators.

Jeep Compass Performance & First Drive

Jeep Compass Overview

The Jeep Compass is most definitely the make or break model for the brand in India. But given everything we know about it so far, it is being touted as a major new model for not just Jeep worldwide, but also the Indian automobile industry. And what a great name for an SUV, right? Also, given the expectation on how aggressively Jeep is going to position it, the interest in the Compass is reaching fever pitch. With the new Compass, Jeep has taken a leap. And it’s no surprise then that it was with great anticipation that I got off the train and walked out of Grand Central station into the bustling streets of Manhattan – already teeming with people even before 8am!

Jeep Compass price in Mumbai

Jeep Compass Style

At first glance it is easy to see what inspired the designers of the Compass – its bigger brother, the Grand Cherokee; this is especially obvious when you look at it from the front. But apart from that, the Compass has its own identity.

The Jeep Compass looks tough but also premium. It looks modern, no doubt, but the squared off edges give it some old-school charm, ensuring a look that says SUV, not crossover. At the front, the highlights include the wide swath of black that stretches from one headlight to the other – including the modern take on Jeep’s iconic 7-slat (chrome lines) grille. The headlamps have a white element in them which help them pop out – an almost animalistic ‘eyes’ look, according to Jeep’s lead designer Mark Allen. They also contain LED guide lights, these are not DRLs – the actual DRLs actually sit on the bumper, just above the fog lamps. The clamshell hood is sculpted, with a slight power bulge in the middle, but the lines on it don’t scream aggression – Jeep wanted the Compass to look more inviting.

The Jeep logo sits on the bonnet, just above the grille. A small horizontal slat-like grille on the painted part of the bumper helps break the huge swath between the main grille and air dam, it also directs air towards the radiator. The air dam is as wide as the main grille and taller – it adds to the muscular look at the front. A chrome lip at the bottom of the air dam adds a bit of bling.

The bulk of the Compass is actually hidden well thanks to the use of a thick black cladding that goes all around the car. The Jeep-signature trapezoidal wheel arches contain the 17-inch silver alloy wheels shod with Firestone 225/60 section all-weather tyres. If you feel the need for larger wheels, the Compass Limited Plus gets a set of 18-inch dual-tone wheels that add to the road presence of the car. Surface detailing like the lines over the wheel arches, the prominent line that passes through the door handles onto the taillamps etc. make the compact SUV exciting to look at. Prominent ‘Compass’ badges are placed on both the front doors. For more info on Jeep Compass  visit aryavarta

The crowning jewel of the design here is the chrome line that separates the contrast-painted roof from the rest of the body – this line goes all the way from one outside rearview mirror (ORVM), over the windows, swoops down under the rear windshield, up over the windows on the other side to finally end at the other ORVM. The roof line seems to flow down towards the rear, while the windowline rises up, adding a kink at the very end of the windowline and the C-pillar looks like – according to Jeep – a shark fin! The roof rails and the spoiler do not stand out too much. But what does stand out is the panoramic sunroof that’s offered exclusively with the Compass Limited Plus. Besides being feature that’s nice to have, it makes the SUV look more upmarket.

At the rear, the design of the Compass becomes a bit sedate. Highlights here include the wraparound rear windshield with the chrome line running across its base, a two-part taillamps which consists of a prominent LED guide-light (mimicking the units in the headlamps), a slightly recessed number plate holder and a two part bumper with integrated fog lamps. The Jeep logo sits on a carved out recess just below the windshield, a unique touch.

Look all around and the Jeep Compass feels solid, the panel gaps are consistent and the paint quality is impressive. The Jeep Compass is offered in five colour options – Exotic Red, Brilliant Black, Minimal Grey, Vocal White and Hydro Blue (the colour of the car you see in the pictures).

Jeep Compass Space

Use the sensors on the front door handles to open the Compass, pull the handle and swing open the well weighted door and you are greeted by a dual-tone cabin. The black-and-almost-white interiors look inviting, but the lighter coloured parts will get soiled easily. At the presentation before the first drive, Jeep officials also displayed the Compass’ cabin with a sporty all-black theme, which includes red inserts/highlights. Many expected this to be offered with the Compass Limited Plus, but for now, this cabin theme is off the table. We may, however, get to see this in the TrailHawk.

Survey the dashboard from the firm but comfortable seats and you notice that it is a bit cluttered towards the driver’s side. Most of the surfaces on the inside feature soft touch materials; be it the dashboard, the armrests on the door pads, the centre armrests, the floor-mounted centre console, etc. The buttons, be it the power window switches on the door pads, multi-function buttons on the steering wheel or the buttons to control the climate control system are soft-to-touch and feel premium.

The cluster placed just under the touchscreen consists of dials and buttons to control the infotainment system and the dual-zone climate control and is a bit cluttered. Lower down the centre console, the Compass has USB and Aux-in ports, a charging port and a rotary knob to control the ‘Selec Terrain’ traction modes.

At first glance, the obvious signs of cost-cutting include the 7-inch infotainment screen on the centre console, dummy buttons on the steering wheel and the manually dimming interior rearview mirror. However, Jeep has addressed two of the three misses, with its new top-end variant. While a larger, 8.4-inch unit was available only in markets overseas initially, the larger screen is now offered in the range-topping Compass Limited Plus. An auto-dimming interior rearview mirror is also available with the top-spec Compass.Unfortunately, these upgrades are offered only with the top-end model, so some cons of the lower grades still remain.

The ‘uconnect’ infotainment system with the 7-inch touchscreen does not feel top notch to use. While the touchscreen is responsive, the system seems to be laggy. We were able to check the Android Auto system built into the infotainment system and experienced mixed results; while it worked perfectly at certain moments – responding to voice commands, reading out Whatsapp messages etc, and other times it simply refused to respond to simple requests through the touchscreen – through an almost three hour long drive, it seemed to think everyone in the car only loved songs from Indian Ocean and refused to change playlists/albums. The icons on the screen could have been bigger for better usability. Apart from the usual FM/AM/USB/Aux-in/Bluetooth connectivity options, the system is also Android Auto and Apple CarPlay compliant. The system plays through a six-speaker setup which sounds good, changing the equaliser settings make discernable changes to the sound quality.

Getting into the Compass may not be easy for everyone, thanks to the tall door sills. Once inside, the front bucket seats feel nice to sit in; they are firm but comfortable and wide enough to accommodate even someone of a bigger build. The under thigh support is especially amazing. The driver seat can be adjusted for height too. While the seats are manually adjustable in the other variants, the Compass Limited Plus offers an 8-way power adjustable seat along with 4-way power lumbar support and memory.

The steering is adjustable for both reach and rake, the leather-covered chunky rim feels good to hold and the thumb indents are also nice. The dummy buttons on the right spoke on this three-spoke unit are an eyesore. These black spaces could have been used to house the controls for the infotainment system; the volume and mode control buttons are placed behind the steering wheel, which you may not be able to find unless someone tells you they are there!

Move to the second row seats and you realise that the Compass is strictly a four-seater. It doesn’t feel wide enough to allow three adults to sit beside each other in absolute comfort over longer journeys – the middle passenger does not get a three-point seat belt or a headrest and he/she would also have to deal with a large hump in the centre and the A/C vent module. There is enough cabin space to seat four 6 footers comfortably; with enough legroom, knee room and headroom for all passengers.

For a car of this size, the boot space is quite average too. At 438 litres, it betters the Hyundai Creta (402 litres) but is far behind the Hyundai Tucson’s 530 litres. Figures aside, in isolation, the Compass’ boot feels underserved and the family’s luggage will sit snugly over weekend trips.

Jeep Compass Engine

When it is launched, the Jeep Compass will be offered with two engines, both with 4×2 and 4×4 options. The petrol variant will run a 1.4-litre Multiair turbo-petrol engine with the choice of a 6-speed manual and dual-clutch transmissions. The diesel variant, which is the one we’ve driven, debuts the 2.0-litre Multijet II diesel engine in India. This engine produces 173PS at 3,750rpm and 350Nm from 1,750-2,500rpm, and will be offered with a six-speed manual initially. According to Jeep an automatic variant should be on offer in the year.

The Multijet II is a big improvement over the first gen engine in terms of refinement. It’s significantly quieter and more responsive too. However, it still has some of the old characteristics – a slow revving engine with turbo lag till around 1,800rpm, and then a strong rush of power till the redline. But unlike before power comes in very smoothly rather than aggressively. And despite the lag, it doesn’t struggle to pull at all even when in third gear at around 20kmph. The 6-speed manual gearbox meanwhile is really the highlight here. Gear shifts are smooth, precise and have a slight mechanical clink to it which feels great.

Overall, the engine and gearbox combination make this Jeep a pretty good performer. We managed to get a decent 0-100kmph time of 11.9 seconds, and an efficiency figure of 11.39kmpl in the city and 14.11kmpl on the highway. What’s worth noting, is that this is the 4×4 variant, and we’re not sure when or under what conditions the system is activated. The Compass is primarily a front-wheel driven car with power sent to the rear wheels whenever necessary or when the 4×4 lock is engaged. The Jeep Compass gets four off-road modes – Auto, Snow, Sand and Mud. Unfortunately, we didn’t really get the chance to test its off-road capabilities. For more offers on Jeep cars in Bangalore check Autozhop.

Jeep Compass Driving

On the smooth roads of Goa, the Compass’ suspension offered a good compromise between comfort and handling. The Compass gets ‘frequency sensitive damping’ which adjusts the damping rate of the suspension as per road conditions and driver inputs. The SUV is able to keep occupants comfortable over most undulations except when going over sharp lateral bumps. The suspension seems to be tuned for more comfort higher speeds, there is a hint of bounciness – but it never gets uncomfortable. Taking some tight corners also showed how poised the Compass is, there is barely any roll.

The steering unit on the Compass is a revelation. Though it is electrically assisted, it feels well-connected to the front wheels. While there is almost no resistance from the steering system at parking speeds, it weighs up nicely as you pick up speed.A brief drive on the beach also gave us a preview of how effective the ‘Selec Terrain’ system is. Controlled via a rotary knob on the lower centre console, it offers shift-on-the-fly traction modes – including ‘Auto’, ‘Snow’, ‘Sand’ and ‘Mud’. Though the Compass has all-weather tyres, which are generally just enough to cope with varying terrains, the AWD system made sure the Compass felt comfortable on soft sand. The system automatically sent power to the rear wheels when it detected slip and stopped it from digging in.

On a dedicated 3.5km long off-road track, the Jeep Compass felt like it was built to do such stuff. Water wading, steep inclines, slush tracks, slippery grass, wet rocky terrain and a very bumpy log path were all dispatched with minimal effort. We were tackling all these in the ‘Mud’ mode which locks the 4×4 system and disengages traction control. The short first gear compensates for the absence of a crawler gear and there is enough grunt low down the power band that you don’t need to slip the clutch to go over steep obstacles. The responsive steering wheel has to be given another mention here – it had enough feedback for me to know where my front wheels were pointing at, without tiring my arms. Book Jeep Compass Test drive in Chennai at Tryaldrive.

Jeep Compass Safety

As standard, the Jeep Compass gets decent amount of safety features — ABS, dual airbags, electronic stability control, and hill-start assist. The top-spec Limited variant meanwhile, gets eight airbags, traction control, cornering lights and adaptive brake lights (they flash in case of emergency braking).The features list on the other hand, isn’t what one would call loaded, but has got a decent amount of kit. The Jeep Compass gets features like dual-zone climate control, bi-xenon headlamps, auto up/down front windows, a decent 7-inch touchscreen infotainment system and keyless entry and ignition. But you loss out on stuff like auto headlamps, auto wipers and cruise control, which you see in cars positioned lower than it.

Jeep Compass Cost in Mumbai

Jeep Compass On-Road Price in Mumbai ranges from 17,25,236 to 25,08,225 for variants Compass Sport 1.4 Multi AIR Petrol and Compass Limited 4X4 O 2.0 Diesel respectively. Jeep Compass is available in 10 variants and 5 colours. Below are details of Jeep Compass variants price in Mumbai.

Jeep Compass Conclusion

So it looks like the company has a winner on its hands. The new Compass is a far cry from the first generation that sold from around from 2006-2017 in the US. Sure we don’t have any connection to it, but it was a largely uninspiring product so that is just as well; though it sold well for Jeep. By comparison the new Compass is agile, engaging, spirited and rather fun. It’s also surprisingly nimble and capable off-road. If priced nearly as attractively in India as it is in here in America, well then lets just go ahead and congratulate FCA India right now! What would I deem attractive? ₹ 18-22 lakh for the entire range. So now here’s hoping for that, and looking forward to the arrival of the new Jeep Compass into the market.

The Top 4 Ways Social Media Marketing Can Help Turn a Business Around

incmanifesto

It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.

Nowadays, people can easily communicate through social media without even paying anything. And they can also use it to be updated when it comes to the latest news, trends, and entertainment. That said, social media has also found its way into the radar of businesses, primarily as an effective form of digital marketing.

Truth be told, with all its key benefits (and when done right) social media can even be used to turn an ailing business around. Need more convincing? Then, let’s take a look at the advantages social media marketing can bring to the table below.

1. Improved Brand Awareness

Since an estimated 3.196 billion people are on social media, one of the most obvious benefits that businesses would get is that more people would be aware of their brand and what they can provide. This is especially important for start-ups, which really need to gain a foothold and establish themselves in the market.For more info check SEO Company London.

Every time your followers share your posts, like or re-tweet your page, or comment on your content—may it be an internal blog or a simple image—there’s a good chance that more people will know about your brand. As such, if your business is struggling in terms of building brand awareness, social media offers a viable way to remedy the situation.

2. The Magic of Engagement and Positive Feedback

Social media was invented with communication, collaboration, and engagement in mind. It’s important to remember this when thinking of your social media audience. You will actually have a better brand reputation and impression if you’re able to consistently and properly interact with your followers and be responsive.

Doing simple things such as answering customer queries and replying to their messages will do wonders when it comes to improving your brand’s reputation, at least on social media.

This, in turn, could result into your followers suggesting your brand to more people, spreading the word about your products or services through positive feedback.

They could also promote your page through sharing or re-tweeting your posts or by writing a nice review on your page, which further solidifies the idea that your brand is to be trusted. All these just from regular social media engagement? Certainly possible!

3. It’s Basically Free Advertising

Don’t have enough budget to advertise your products and services? Well, social media can help you with that as well. Unlike traditional advertising, posting content, from blogs to simple branded images, on your page can already be a form of advertising as each post can be seen by your followers.

It is also advisable to put links to your website on content that you post on your social media accounts as this can lead to more traffic. As long as what you post is compelling, interesting, or can drum up engagement, there’s a chance that more people will see it, increasing awareness of your products and services further—without you having to spend a single cent.

However, if you want to take things up a notch, social media platforms such as Facebook, LinkedIn, and Twitter have flexible, cost-efficient ads services you can use to reach an even wider audience.

4. Gain More Leads and Conversions Through Website Traffic

Your website and social media pages should go hand in hand when it comes to your digital marketing strategy. Aside from organic visits, you can use social media to direct traffic to your website, increasing your number of unique and total visits. And, with this increase in traffic, you also have a better likelihood of gaining more leads and conversions because more and more people are now viewing your products and services. For SEO Services London visit oprst

Here are a few useful tips to help direct more traffic from social media to your website:

A. Make sure that your site’s URL is in your social media’s info/profile page

B. Share and promote your website’s blog posts and other internal content

C. Include CTAs (call-to-action) that link to your website on applicable posts

Although we can’t assure that you would get instant success, being consistent in applying these tips and finding new ways to gain more website traffic via social media will net you results in due time.