SOCIAL MEDIA MARKETING

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Why should I include social media in my online marketing strategy? It’s a common question we get from our Toronto clients daily. Sure, most businesses understand that they should be somewhat active on social media, but is it worth the time and money to stay prominent on platforms such as Facebook, Twitter, Youtube, Instagram and all the other social media platforms. Time and time again, we’re asked by business owners such as yourself, how can I measure my return on investment (ROI) on social media.

We understand, regardless of the size of your marketing budget, you need to know that your spending money in a way that’s going to increase customers and sales. Budgets are tight and you need to ensure that you are getting the best bang for your marketing buck. Check For Digital Marketing Agency in Vivid Digital 

Here’s the truth, it’s not always easy to see an exact ROI generated by social media marketing. People who interact with your brand on social media will most likely not purchase your products or sign up for your services directly from Facebook or any other social platform. Does that mean you should ignore social media, we would argue no. Here’s the thing, ROI is probably not the best metric to look at when you’re analyzing the benefits of social media marketing. The goal of social media should be to keep your audience engaged and allow your brand to stay top of mind with your customers.

Social media marketing is generally about building an online brand and keeping your audience engaged. Posting interesting content on social media allows your business the ability to instantly connect with your customers, it’s really about maintaining long-term relationships with existing customers and to pave a path to new ones. More and more people are viewing their social media on their mobile device, this gives your brand the ability to instantly connect with people from anywhere in the world. There is no other marketing platform out there that provides this high-level of connectivity and personal communication.

We know that today’s shopper is not afraid to look around before they offer their credit card number. People are literally going to local stores, looking at items on the shelf and price shopping on big sites such as Amazon from their phone. We also know that modern shoppers are turning to social media as part of their shopping process. Actively engaging with your customer base via social media gives you a high-level of authority, allowing you the ability to compete with both competitors a few streets away and even against website giants such as Amazon. Authority has a lot of value online and a good social media marketing strategy will make you stand out. For SEO Companies in London visit here

Transparency is another important element when people are shopping around, especially for younger customers. Social media provides your Toronto business with a very affordable way to build an online brand and share your company values to a wide range of people. It can be a great way to put a face to your business. Spend the time and educate people about your brand and create a strong sense of loyalty. The general rule of thumb is simple. Only post content that you would want to actually read yourself, otherwise, don’t bother posting it.

Let’s face it, a lot of marketing involves you just talking to customers (sometimes yelling), but social media provides an opportunity for a back-and-forth conversation to take place. Good content will encourage discussion on social media, this is an excellent opportunity for your brand to learn from your customers and to have an excellent public platform to share ideas. Likes and followers are great, but the key to having a successful social media marketing strategy is discourse and engagement. We live in a world where online reviews carry a lot of weight and Facebook can be an amazing platform for your customers to share the positive experiences they have had with your company.

Social media also provides some really exciting advertising opportunities. The cost to advertise on social media is very affordable when compared to traditional media and even Google AdWords. Tools such as Facebook collect a lot of information about their users and they share this data with their advertisers.

You can tailor your ads to a very specific group of people, you can filter your audience using a wide range of filters including age, gender, location, interests and countless other metrics. This can open the door to some really exciting and profitable marketing opportunities. Remarketing ads are another exciting marketing tool offered by social media. You can have your advertisements follow your audience through various stages of their buying process. Again, social media marketing can be very affordable when it’s set up correctly.

Social media marketing isn’t about posting for the sake of posting. It’s about understanding your audience and building a relationship with them. This can make measuring ROI difficult, but a strong social media marketing campaign is bigger than just converting people, it’s about building your brand for the long haul by adding a new dimension to your marketing plan. The real value of social media is providing valuable and engaging information on a platform that people are using as part of their day-to-day life. Good social media will eventually lead to more business, it just might not be instant.

Looking for help with your social media marketing? At Insiteful Solutions, we’ve been offering social marketing consultation services to Toronto and area clients since 2002. We look talking about social media and our team is here to take your online brand to the next level. Contact us to learn more about how we can help your business.

Best Way To Select Cloud-Based Phone System

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Some providers offer cost per call and others standard cost per month – make sure to check with both types of offers. Also, make it a point to check how many free minutes there are in the deal and there are no hidden charges. It is saner to first determine what you need and to then fit the best offer into your demands. It is pointless spending less money if the Cloud system does not deliver what you want. Try to ensure that you do not select features that you may never need or use, as that will be a waste of money as well.

It is a fact that the number of service providers offering cloud based phone systems to business houses is steadily on the increase. This is because more and more businesses are switching over to Cloud phone system for the host of benefits it offers. As with every other product or services that you buy, it is important to check the different features and specifications and the price to ensure that the right deal is struck and the money’s worth is obtained.

But the crucial question is – what features should those looking to get a Cloud based system looks out for? Before proceeding further, you need to ascertain the price and feel satisfied you can afford the Cloud phone system. Though Cloud systems are competitively priced and affordable, it is still worthwhile to shop around, as different providers may offer very different deals. There are different features that the different cloud based phone systems operate.

One crucial aspect to check when looking at the different Cloud based phone systems is whether the provider will offer unfailing support to their customers. Although Cloud based phone systems are easy to use and quite reliable, a well-trained and efficient customer service is nonetheless essential. A provider who offers prompt customer service also proves that they are professional and can be trusted.

Cloud based phone systems are becoming increasingly popular throughout the world and are helping a huge number of businesses to cut down the cost and hassles associated with installing and maintaining telecommunications equipment in their place of work. However, most consumers are still not fully aware about what a cloud based phone system is and the different types of features available.

A well-known feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries. The fact that cloud based phone systems are not based on geographical lines is another attractive feature that people will see when signing up.

Another feature of most of the Cloud based phone systems is their ability to be integrated seamlessly with many of today’s most popular smartphones. Android phones, iPhones and Blackberries.

Yet another advantage of cloud based phone systems is the fact that they are completely flexible. Whether you like to work hands free, with a headset or using a traditional phone setup, a Cloud based phone system can be installed in the perfect way for you.

The type of Cloud based phone system that is most common is an office based system. Basically this means that the whole place of work is connected through the cloud system and is not reliant on wires and other physical connections. It is also possible to get a cloud based phone system that supports mobile phonesPsychology Articles, which is perfect for those who are on the road a lot with their business. The other major type of Cloud based facility that many people are using is a Cloud based fax solution.

Top 24 Social Media Marketing Tips

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Social media is not only a free marketing tool, it is a very popular one. Many companies are taking advantage of social media marketing these days and using it to drive customers to their websites. Here are a few of the best social media marketing tips to help you get started strong with your online marketing.

Some of the Social Media Marketing Tips are as follows :

1. Drive Followers to Your Website

Your end goal is to make the sale. Use your social media site to invite people to your website where they can make a purchase. Some companies have begun to sell directly from sites like Facebook, and although this is not done all the time, in some cases it may work. For Digital Marketing Company Check Vivid Digital

2. Monitor Competitors’ Social Media Practices

Some companies have already mastered the art of marketing on social media sites. Find out which ones they are on and how they use them. Look at how they market and what promotions work for them.

3. Don’t Overwhelm Yourself

Start small and start well. Pick one social networking site and set up a great page. Keep up-to-date material on your page and check in regularly to interact with your followers. Once you have one marketing task mastered, go for another. Do not worry about trying to get thousands of followers overnight. Social media marketing will take time, but it is definitely one marketing tool you do not want to skip.

4. Share Your Knowledge

Before you begin your marketing pitch, it is important that you give your followers something to keep them coming back. For instance, share your knowledge of the industry and give links to other resources about your industry. Make your followers feel like privileged insiders so that they will invite their friends.

5. Advertise Your Social Media Involvement

Place widgets and PPC ads on your website. You can encourage your followers to retweet or to vote for your page. The more they get involved, the better.

6. Look for Your Niche

Facebook has an older audience where MySpace has a mostly younger crowd. Find out where you fit by looking at who is on what sites. After all, targeted marketing is the most effective kind. You can find smaller, even more targeted social media sites that will fit your company even better. Often times, a smaller site will eventually bring you to a larger site with a better following.

7. Come up with a plan

What kinds of posts will you publish? Where? When? How often? These are all questions that should be answered (and perhaps even tested) before you begin your social media campaign.

8. Post consistently

Don’t just post when you feel like it. Follow your plan and keep the posts going on a consistent basis. Why? This allows you to measure your results, stay accountable to your fan base and perhaps most important, stay top of mind!

9. Super content

Only post the good stuff! Seriously, focus quality over quantity. Be picky about what you post. Your brand’s reputation depends on it.

10. Stay productive

You might have multiple Facebook pages, Twitter accounts, WordPress blogs or Pinterest boards. How do you manage it all with only 24 hours in a day and 100 other important business tasks? You ask for help of course. This doesn’t always mean asking a co-worker for help or hiring a virtual assistant. Before you do that, start by finding some great social media marketing software such as Postradamus. Postradamus will help take much of the work load off of you, especially the tedious parts like scheduling, locating content and publishing it for you on time. For SEO Services in London visit here

11. Use lots of images

Photo posts get shared more than 20x as often as text and link (and even video) posts at Facebook according to a 2014 study by eMarketer. Postradamus recommends a majority of your posts having high quality visuals of some kind. Not sure how to create these images? It’s actually really easy. Check out this video we put together.

12. Get creative

Stick to your plan but don’t be afraid to experiment with the content you post. Try posting different types of content occasionally to test the waters. Take notes and incorporate the winners into your strategy going forward.

13. Measure your results

Each week, use tools like Facebook insights or Twitter analytics to measure your efforts. See what’s working and what isn’t and adjust your strategy accordingly.

14. Connect with others

Facebook groups, Twitter lists, forums and other community sites are a great way to connect with people in your niche. Become an authority by answering questions, offering tips, advice, etc. Be careful never to directly promote your brand or product. Instead focus on providing value to the people in these groups. Interested people will want to know more about you and will do so through your profile.

15. Reciprocate

Many social media marketers don’t bother to follow their fans and like their posts but you should definitely be the exception. Doing so does two things.

1) Your individual fans become much more engaged and loyal.

2) Those fans get notified when you like or interact with their posts, keeping your brand top of mind.

16. Watch your competitors

Watch your competitors closely and see what types of posts are working best for them. Use them for inspiration in your own posting strategy.

17. Stand out

Give people more reasons to follow you. Great content is important but exclusive discounts, coupons, promotions that you post only to your social media sites can get people who normally wouldn’t bother to follow you into avid fans. It’s a fact: 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce)

18. Team up

Find other marketers in related niches and establish relationships. Occasionally share and like each others posts to double each others efforts.

19. Use Hashtags

Pretty much all of the social media sites have hash tags. Hash tags are a way for people that aren’t yet your fans/followers to find your posts. When first starting out on Twitter (with few followers) this is especially important and can net you a huge amount of new followers. Check out HashtagPicker.com to see which hashtags you should be using on a weekly and yearly basis.

20. Pick the right networks

There’s dozens of popular social media sites out there but that doesn’t mean you should try to do them all. We recommend focusing efforts on no more than 3. Try to find the 3 that work the best for your niche. For example a cooking niche might want to focus more at Facebook and Pinterest whereas a gadgets niche might do better at Twitter and Facebook. Experiment with many different networks but in the end choose just a few to focus on.

21. This or that

There are some proven types of posts out there such as the “this or that” post which can bring in some huge engagement numbers. Don’t post these all the time, but mix them in once in a while to promote a little extra engagement out of your fans.

22. Post it again

Don’t be afraid to post the same thing more than once. Some sites like Twitter, it’s highly recommended to post the same article or content at different times of the day to reach different people. Consider changing the headline and image however, to keep your feed looking fresh.

23. Pay attention

Pay attention to the engagement on your posts. Likes and shares tell you what’s resonating well but sometimes fans will leave comments that will give you great ideas for new content (or what content to remove from your strategy).

24. Track clicks

When you include links in your posts, be sure to track how many clicks they get. Twitter does this for you automatically with Twitter Analytics but for Facebook or other sites you may need a URL shortener such as Goo.gl or Bit.ly. This is important for measuring your social media marketing efforts.

Maruti Suzuki Ignis Performance & Price

Maruti Suzuki Ignis Overview

One of the eagerly awaited models, Maruti Suzuki Ignis, the is a sub-four-meter crossover makes its way into the subcompact crossover segment. Maruti Suzuki India tags it as the premium urban compact car and it varies slightly compared to the international model. While it was earlier thought that the Ignis was a niche product, in a niche segment, Maruti Suzuki has thwarted all those ideas and made it the most affordable car to be retailed out of the Nexa dealerships. The Ignis is built on the same platform that underpins Baleno and gets an aggressive grille up front, projector headlamps, LED DRLs and a bold shoulder line. The cabin is draped in a dual tone theme, packed with prominent features. On the safety front, it gets significant provisions like airbags, ABS as part of standard equipment. View offers on Maruti Cars from Maruti dealers in Hyderabad at Autozhop

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Maruti Suzuki Ignis Style

Maruti Ignis exteriors flaunts a tall boy stance and boxy design, somewhat similar to the Wagon R. The front fascia has a single frame chrome grille with LED projector headlamps, daytime running lights (DRLs) and fog lamps with chrome inserts. Being built on a new generation rigid platform embodying Suzuki Total Effective Control Technology (TECT), it boasts of cladding at wheel arches, while riding on trapezoidal 5-spoke all-black alloy wheels. It is also available with dual-tone exterior, identical to the Vitara Brezza.

Maruti has come up with unique personalization opportunities, with concepts like roof wraps, colour options in ORVMs, spoilers, fog lamp garnish, interior styling and more. Other personalization accessories include roof spoilers, wheel cladding, door-visor and cladding, and front, rear and side skid plate. Maruti Ignis colours include Pearl Arctic White, Uptown Red, Silky Silver, Tinsel Blue, Glistening Grey and Urban Blue. The dual-tone combinations available with Zeta and Alpha variants are Uptown Red with Midnight Black, Tinsel Blue with Midnight Black and Tinsel Blue with Pearl Arctic White.

Maruti Suzuki Ignis Space

inside the car was how good all-round visibility was. This is thanks to the high A-pillar, the large windows (it doesn’t look so large from the outside) and the well designed rear window. The next thing I noticed was that Maruti Suzuki has finally used a new steering wheel! This one looks a lot sportier and far cooler than the plain overused wheel seen in almost every car in Maruti’s current lineup. The rest of the interior is just as funky and as cleverly designed as the exterior with dual-tone finish on the dashboard, a floating AC console with toggle-like switches, carbon-fibre finishes around the AC vents and the tablet-like touchscreen system. Then there’s the body-coloured panels inside like on the door handles, and the portion surrounding the gearbox. In some colours this looks nice, but in others, like the bright red one, it’s a bit too tacky for me. Plastic quality looks and feels quite decent, like in the Baleno, but isn’t the best in the market. The Zeta variant, which is the one below the top-spec Alpha, doesn’t get automatic climate control or a touchscreen infotainment system. While the design of the two-DIN audio system and the manual AC controls don’t look as appealing, it still is quite neat.

What’s most impressive is the amount of space inside the car… for four people, that is. The seats — especially up front — are very comfortable with good bolstering, while there’s a good amount of knee room and head room at the back. Despite having a similar wheelbase to the current Swift, knee room appears to be better. However, rear shoulder room is quite poor and can seat just two adults comfortably. Another issue was that the rear door opening wasn’t high enough, making ingress and egress a bit inconvenient. The boot on the other hand which has a capacity of 260l, isn’t as spacious as the Baleno’s 339l, but is better than the the Swift’s 204l.

Maruti Suzuki Ignis Performance

The Ignis is powered by a 1.2 litre petrol and 1.3 litre diesel engine, both of which are closely related to the Baleno. The diesel makes 75PS of power and 190Nm of torque. The diesel starts to offer good drivability from 1500 rpm and that makes it easy to keep pace with traffic around you. However, the engine gets a spring in its step from 2000rpm and pulls to the 5200rpm limiter. While the engine gets noisy at higher rpms, there is reasonable progress as well. The revelation, though, is the diesel-equipped AGS (AMT). For the most part, the crudeness associated with AMTs has been wiped out. Changes to software and calibration has resulted in a slick and positive AMT experience.

Often, it is only when you look at the information display that you can make out that the gear shift has been made. Gear changes, up and down, are smooth. There is virtually no head-nod or shift shock here. However, if you put your foot down hard when looking for an urgent response the suddenness becomes apparent. On the upside, the shifts are quick and the gearbox is eager to shift down, and jumps down two gears when required too. There is a manual mode, but you will only want to use that when you want to drive at a relaxed pace because the gearbox’s logic keep you in the meat of the power and you are rarely left wanting for response. What you need to get used to is that, at times, the Ignis continues to surge forward even after you have lifted off the throttle as the spooled-up turbo continues to feed the engine. But, this is something you quickly get used to.

The petrol engine develops 83PS of power and 113Nm of torque. As the Ignis is some 50kgs lighter than the Baleno, it feels more responsive lower in the rev range. There is great drivability from the engine even at low and mid-rpms. It is easy to leave the engine hovering between the 1000-2000rpm mark while going about your business in the city. The AMT equipped is just as capable on the petrol as it is on the diesel. The gearbox logic makes great use of the torque available at low and midrange rpm. But, its happy to jump down gears to get the revs up and speed things up. But, the real test of the gearbox was in Chennai’s murderous traffic. Through 45 mins of errant pedestrians, magically appearing motorcycles, race-taxis, and bovine traffic the transmission worked fluently enough that I could focus on just steering my way through the challenges without having to second guess what the gearbox was upto.

Maruti Suzuki Ignis Driving

The Ignis’ suspension setup is a bit on the firmer side. Small potholes and undulations are absorbed well, but the sharper ones will result in a few thuds. If you don’t slow down over the larger ruts, the slightly taut damping can get a bit uncomfortable like in the Baleno. But as a result of this, handling is not bad at all.

The car feels very nimble and it changes direction pretty quickly. This along with its compact dimensions, makes it a real riot to drive inside the city. We didn’t get to thoroughly test how well it handles corners at higher speeds thanks to the almost straight route we followed on the East Coast Road in Chennai. But from what we could tell, there is some amount of well-controlled body roll during quick direction changes at high speeds. We’ll have to wait till the road test to find out just how good it is around the twisties. High speed stability however, is very impressive especially considering the skinny tyres it’s running, while the brakes, which are progressive in nature, offer good performance and feedback.

Where it does fall short though, is with the steering. The electric steering in the Ignis is quite lifeless, and is probably the weakest link when it comes to being connected to the driver. It takes a while before you get used to the vague feel of the steering. It doesn’t weigh up very well at high speeds either, making sudden direction changes a bit unnerving. That said, its light weight makes it very convenient to use in the city, which is where this car will mostly be driven.

Maruti Suzuki Ignis Safety

It is one aspect where Maruti has truly excelled. Maruti Ignis specifications include dual front airbags, seatbelts with pre-tensioner and force limiter (PTFL), and Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) as standard fitments. In addition, ISOFIX Anchorage – a child seat restraint system – is also offered as a standard feature with the entire Ignis variant lineup.

Maruti Suzuki Ignis Cost in Hyderabad

Maruti Suzuki Ignis Ex-Showroom Price in Hyderabad ranges from 4,61,744/- (Ignis 1.2 Sigma MT) to 7,60,077/- (Ignis 1.3 Alpha MT). Get best offers for Maruti Suzuki Ignis from Maruti Suzuki Dealers in Hyderabad. Check for Ignis price in Hyderabad at Carzprice

Maruti Suzuki Ignis Conclusion

It’s one of the few cars in the affordable segment that has character. It’s a fun little car in every way, and there hasn’t been a car so far in the sub-10 lakh price range that’s put a mischievous smile on my face the way this one did. In fact, it’s one of the few cars in this price bracket that I really, really want to own. Then of course, the price comes in, and I’m forced to sink back in my seat.

The top-spec petrol variant with a manual transmission, which is the one I’d buy, costs Rs 6.69 lakh, ex-showroom Delhi. It’s quite steep especially when you consider that the top-spec Baleno petrol costs just Rs 50,000 more and offers the same amount of kit and also more room. It’s a similar story with the top-end diesel variant as well, which costs Rs 7.80 lakh.

Honda Brio Facelift Review & First Drive

Honda Brio Overview

Honda’s first small car for the Indian market promises a lot and from our first impression it does have the capability to deliver on those promises. It is however nothing like the Honda new small car concept we saw unveiled at the 2010 Auto Expo in Delhi. That was a far more sportier looking hatchback though the Brio by itself is attractive enough to warrant a fair amount of attention. The styling is pretty close to the Jazz with the sharply raked hood tapering towards the grille though it’s much more compact. Yet the Brio has a wide footprint, 1.6 metres wide that makes it look well planted and stable. The roof gets taller as it flows towards the rear but the most eye-catching element is the hatch – made out of transparent glass. It’s a very attractive design element and quite practical too, at least it will prevent all those pesky hotel and mall security personnel from wanting to open your boot all the time. View offers on Honda Cars from Honda dealers in Hyderabad at Autozhop

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Honda Brio Style

A nip and tuck for the Brio was long overdue, considering that it had been around for about half a decade. The little Honda was lauded for its city-friendly proportions and peppy motor, but sales did slump a fair bit purely because the opposition kicked things up a notch. For the first time in five years, the hatch has been given a facelift to take on the newer lot. But are the changes good enough?

Changes to the exterior are minimal. The Brio retains its cutesy face, but there’s an all-new bumper and grille combo. As you might have figured out already, it’s the same setup we’ve seen on the updated Amaze, just with the chrome grille being swapped for a gloss black one here. It looks more mature now, but on a personal front, I still prefer the older face. The side and rear get absolutely no updates whatsoever, save for a stubby spoiler with LED lights and updated detailing in the tail lamps. The all-glass hatch is unique to the Brio, but it is surprising to see Honda skimp out on a rear wiper. The flat-ish tail is likeable, but the design is beginning to show its age. On a related note, we’d have loved to see the hot RS version that other Asian markets get, with the super-cool projector headlamps and dual-tone alloy wheels, but sadly that isn’t an option just as yet.

Honda Brio Space

The interiors of the Brio are fairly up-market and contemporary – at least they feel richer than what Toyota has used inside the Etios/Liva. It also feels wider though three full grown adults at the back will be a tight fit. There is however enough knee room and space to place your feet comfortably, even for the guy squeezed in between the other two thanks to the nearly flat floor.

The dashboard is a pleasant mix of beige and chocolate brown, the clocks are sporty and the steering wheel complements the whole look. Our ‘one below the top of the line’ variant got steering mounted audio controls though the 2-DIN stereo does not accept compact discs and like the Jazz it only has aux and USB connectivity which may work for some but I’m not certain how many people will be comfortable making the technology shift in this segment.

The seats are comfortable though it takes time to find a position that fits you perfectly. One aspect that I found lacking was the number of storage options. In this department Honda broke new ground with the Jazz but that sort of immense and diverse storage options for any number and size of knicks knacks is not present in the Brio. You get the standard cup and bottle holders but thats that, nothing more special.

Honda Brio Engine

There are no changes to the powertrain, which means the Brio continues to be powered by the same 1.2-litre, four-cylinder motor. Power and torque figures remain unaltered at 88PS and 109Nm, and seem adequate.Much like before, the little i-VTEC pot begs to be revved hard. It’s the only way you can have a bit of fun with it. It sounds pleasing at high revs too, if I may add. The clutch – in true Honda fashion – is super light and has a small travel. It bites in nice and early, so setting off in start-stop traffic isn’t going to be a big hassle. But the torque kicks in slightly late, so you will find yourself downshifting often.

If you cannot be bothered with shifting gears yourself, there’s an automatic variant on offer as well. Unlike the rumours that suggested a possible CVT option the Brio continues to sport the good-old 5-speed torque converter automatic. There’s no perceptible difference in the way the hatch moves, so shifts are still smooth, and kickdown induces a lot of protest from the motor. Drive with a super light foot however, and the engine-gearbox combo feels at ease. Upshifts happen early in the rev range (~2000rpm) and the transmission tries to eke out every little bit of mileage it can from the motor. Claimed fuel-efficiency stands at 16.5kmpl versus 18.5kmpl for the manual. A set of paddle shifters would’ve sealed the deal, but then – that’s being a tad too greedy, isn’t it?

Honda Brio Driving

The Brio is a great city car, thanks to its compact dimensions, a fuel-efficient engine and a light steering. It does a nice job zipping about from point A to point B or just ambling about in the city with quiet restraint. But what happens when you show it a freshly-baked piece of tarmac with no sign of life around it? Well, we’re happy to inform you that this baby Honda keeps up with whatever you throw at it. Open the taps and the Brio reaches three-digit speeds in no time. Play with the revs and you’ll pass 150 kmph. While you are at those speeds, the Honda Brio doesn’t feel out of place. The steering has weighed up, the suspension is keeping the car in poise and there is not much jiggling about from this little performer.

Despite its compact dimensions, the Brio always feels as composed as some large sedans. The car feels tight and can stay like this for days, had it an everlasting fuel supply. NVH levels are well controlled too and little enters the cabin at higher speeds. The i-vtec motor is a smooth operator and goes about its business silently, until you press your right foot in disagreement. Being a light car with 88 PS power under the hood, the car zooms ahead with an effortless bellow, leaving behind most hatches in its wake. There is no hesitation from the motor, which, once past 3500 rpm, gives you the same doses of acceleration addiction as did the old Honda city with its 1.5 i-vtec heart. Like all Hondas, the Brio’s suspension is not suited for low speed use on rough roads. The springs crash and thrash about if you increase the violence and the Brio’s reassured ride stability is compromised. Thanks chiefly to a relatively harder suspension setup, the Brio handles corners with relative ease and composure, albeit with some amount of body roll.

Honda Brio Safety

For the safety of occupants, Brio gets a string of safety equipment including dual front airbags (available only on the high end trims), ABS and EBD, front seat belt pretensioner with load limiter, rear windshield defogger, driver seat belt reminder, day/night inside rear view mirror and immobilizer among a few others.Some of the key styling elements on the outside are new headlights, redesigned front chrome grille, mudguard in front and rear, front fog lamps and body coloured bumpers. Inside the cabin, Brio features chrome embellishment around air vent rings and gear shift ring while the steering wheel and inner door handles are finished in silver.

Honda Brio Cost in Hyderabad

Honda Brio Ex-Showroom Price in Hyderabad ranges from 4,74,012/- (Brio E MT Petrol) to 6,86,685/- (Brio VX AT Petrol). Get best offers for Honda Brio from Honda Dealers in Hyderabad. Check for Brio price in Hyderabad at Carzprice

Honda Brio Conclusion

The Honda Brio is a brilliant small car that excels in most departments while keeping up with the rest of the competition in others. It is a great value proposition, providing comfort, space, fuel economy and performance, all at a justified price, keeping in mind that it wears the big H badge. However, we felt that the interiors could have been better and the suspension more passenger friendly. But this is just looking for needles in a hay stack, for the Brio is otherwise a brilliant all-round package. Also, do not forget that when one buys a car, one builds a relationship with not only the car but also the manufacturer.

H-1B Documents For A Green Card

Check for H1B Visa Process in UT Evaluators

If you are planning on using your H-1B visa to make the transition to lawful permanent resident status through a green card, there is another list of documents to take into account.

A. You will need to have your employer submit an I-140 Immigrant Petition for Alien Worker along with all supporting evidence for the green card you are pursuing.

B. If you would like to use premium processing, you will need to file a new I-907 that is separate from any form filed as an H-1B document.

C. Once your petition has been approved and your priority date is current, you will need to submit an I-485 Application to Register Permanent Resident or Adjust Status. For H1B Visa Evaluation Visit here

Alternatively, if you go through consular processing, you will need the following documents:

A. Your passport and any expired passports

B A photo of you

C. Comprehensive evidence of your green card eligibility

D. Your resume

You will also need to complete a DS-260 online immigrant visa application and print out the confirmation page and the receipt before attending your consular interview.

Top 7 Social Media Trends For Your Business

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2018 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.

We have already witnessed the growth of social media trends such as influencer marketing last year, lets which other trends will rise this year.

It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Social media has changed the way people communicate with friends, the way we brand ourselves both professionally and personally, and the way consumers interact with businesses and service providers.

Whether it is ordering a product off a facebook group, stocking up on that favorite Instagram lifestyle personality’s product of choice, or using a clothing brand social media page to quickly browse photos of their new collection before hitting their store or website, people are further engrossed into social media culture in increasing ways. This is not going to stop anytime soon. Social media is evolving and it will seep into even more areas of business and pleasure this year with these seven upcoming social media trends. For Digital Marketing Company Check Vivid Digital  

Here are top 7 Social Media Trends For Your Business are as follows :

1. Augmented reality

Augmented reality has been up and coming for quite some time now, but it looks like 2018 will be the year we finally see a leap in that area. With Apple’s integration of AR technologies in new devices, and snapchat making big leaps in the area, it looks like this will be the year AR makes the long-awaited leap into our social media feeds.

2. The rise of Generation Z

One of the things to look out for this year is the impact of generation Z. With this group of young men and women graduating and making a heavy entry into the market, things are bound to change to adapt to their needs and habits. Generation Z is at least twice as likely to be influenced by social media than they are influenced by discounted prices, according to retail dive. This young crowd is also as interested in ease of finding products as they are by its price. This means that social media will have a big role to play with this emerging market segment both directly, and through creating ease of finding and purchasing products.

3. Influencer culture

The era of paying full-scale celebrities to advertised a product has taken a strong shift. Now, instead of relying on an extremely expensive celebrity with a general reach, businesses use influences and micro influencers, who are best defined as mini-celebrities in their own areas of interest. The social media influencer often enjoys tens of thousands up to millions of followers who view the sponsored content and, more often than you think, make buying decisions based on it. In fact, 49 percent of this study’s participants stated that they rely on recommendations from twitter influencers, while 56 percent said that they rely on recommendations from friends. The efficacy of this marketing technique carries it very computably into 2018 with more room for growth. For SEO Companies in London visit here

4. Instagram stories going strong

Instagram stories came to life to face strong skepticism and doubt, but they have been proving everybody wrong ever since. Less than 2 years after its launch, Instagram stories views have now exceeded Snapchat views, and it doesn’t seem like the feature’s success will be stopping anytime soon.

With their immediate nature, Instagram stories give a current feel and make the audience feel more submerged and included in an instant and timely way. However, Instagram stories have more to offer than just immersion; they offer an alternative to the dreaded “link in bio” marketing option. A business or an influencer can add a link to their story making Instagram Marketing more effective.

5. Live streaming continues

Live streaming has been growing slowly but surely recently, with Facebook cashing in on the success early on through launching facebook live. A video takes the top spot where social media is involved. 80 percent of users prefer watching a live video from a brand to reading a blog post, while 82 perfect preferred a live video to social posts.

The growth of video is expected to continue into this year, and for good reason. The real of a video is directly proportional to the quality of a video, and that, in turn, is dependent on current technology. Video quality is the most important factor for 67 percent of live video viewers, and 90 percent of Facebook live viewers also think that video quality is the most important factor. Luckily for all parties involved, with new technology at hand, both in terms of devices and data plans, better wait for video is now easier to produce and to watch than ever before.

6. Messaging apps on the rise

Businesses have already started making use of messaging apps, but the fun is only getting started. It is expected to see substantial growth in chatbots and messaging apps, and how they are used to interact with customers at different stages. The younger millennial and generation Z prefer using messages to phone calls and emails, and businesses are now ready to meet them where they are comfortable from the very early stages of marketing to after sale services.

7. Instant wins

The shift has been happening slowly, but surely. From snapchat to Instagram stories, to live streams, temporary content has been gaining ground over traditional social media posts. The short-lived content feels more current, more immediate and it, therefore, generated more engagement and is more effective in reaching and gain an audience. This rising trend shows no sign of slowing down this year, and it will most likely have a big impact on social media throughout the next few years.

All in all, this year will witness the growth of some already rising social media trends such as influencer marketing, and it will also present the chance to shine for technologies that have been waiting in the background for the best opportunity, namely augmented reality. With these trends and the other trends we covered to look out for, it looks like 2018 is going to offer fresh ways for organic reach and expansion.

Mercedes Benz GLA Class Facelift Review & Test Drive

Mercedes-Benz GLA Overview

Mercedes-Benz with the GLA targeted a segment, it wasn’t really part of. Frankly it didn’t have any competition for the likes of the Audi Q3 and the BMW X1. But when the GLA was first launched in India, most dismissed the car as an A-Class on stilts but Mercedes-Benz knew the potential of this car and the facelift finally made its public debut in January 2017 at the Detroit Motor Show. A little over six months and has now been launched in India with prices starting at ₹ 30.65 lakh (post-GST, ex-showroom).Now, let me make it quite clear; this is probably the mildest of facelifts you’ll see on any car but there’s a lot that’s new. To begin with, the front and rear bumpers of the car are new, they’re reshaped and this has helped it look less like a hatchback and more like an SUV. There’s a simulated underguard in bucket-tooth design with silver chrome in the front bumper. It also gets what Mercedes-Benz calls ‘Powerdomes’ on the bonnet and all this adds to the muscular look of the car. View offers on Mercedes Cars from Mercedes dealers in Hyderabad at Autozhop

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Mercedes-Benz GLA Style

The overall design remains the same and you’ll have to squint a little to notice the changes. The front end features a revised bumper and a new grille, which along with the muscular creases on the bonnet makes it look a little more aggressive. I personally like the grille and the big three-pointed star logo it proudly flaunts. It actually gels with the attractive canyon beige colour on our test car.The headlamps are brand new and feature a full-LED set-up, which Mercedes-Benz regards as a high-performance unit. It certainly delivers what it proclaims as illumination at night is indeed bright and has adequate focus and spread.The side profile remains the same, but it’s not that it needed any touch-ups. The crease line that begins from the headlamps and runs along the length of the GLA to disappear into the rear wheel arch is what catches your eye. This angle also highlights the GLA’s hatchback roots, evident from the short pillars and small glass area. While it’s not a cause for concern, the shape and size of the windows does hamper your view from the cabin. So parking in tight areas or manoeuvring in heavy traffic requires a little more attention. For 2017, the GLA also gets new, 18-inch alloy wheels with a five-spoke design that looks quite appealing.

The rear bumper is tweaked slightly and gets a new faux skid plate along with a set of dazzling full-LED lamps. They look similar to the GLC’s tail lamps, and to my eye, a bit better than the ones on the previous GLA.On the whole, the GLA looks sporty and, as I’ve said before, just as what the crossover rule book states.

Mercedes-Benz GLA Space

The interior, shared with the likes of the A-Class and B-Class is typically classy and sporty. The centrally mounted screen combined with the three large air-conditioning vents lends an aeronautic touch to the GLA’s interior. The AC-vents though have been slightly updated with more intrinsic styling elements embedded into them. The GLA also comes standard with a huge panoramic roof and sunroof package that gives the cabin an airy feel. One can opt for three interior color packages. The all-black version with a silver accent piece running from left to right, looks mature and goes well with the silver accent on the steering wheel. On the other hand, the all-beige and the black-beige combination interior options look classy and will surely appeal to the Indian customer.

The GLA-Class comes with electric seats for both the driver and the passenger. While one can choose a black interior package, the more popular beige version makes the car feel airier and larger on the inside. Although there is a decent amount of legroom in the back seats, we found a severe lack of under thigh support. This factor would make the passengers in the back of the GLA feel rather uncomfortable on longer road trips.

Mercedes-Benz GLA Engine

The facelift might be a mild one but there are no changes to the engines on offer. The 2-litre petrol and 2.1-litre diesel motors continue to power the facelift of the GLA and we got down to driving the diesel. The 2.1-litre diesel churns out 168 bhp (which is the same as before) and the torque of 350 Nm kicks in at around 1500 rpm which makes sure you have power at hand early. That 7-speed dual clutch gearbox helps in seamless transfer of power to the wheels and the paddle shifters make your life easier. The 200d and the 200 petrol do not get the AWD system but the 220d comes with four-wheel drive as standard and thanks to this, you get off to a brisk start right from the word go. Sadly, as the revs build up and go past 2500 rpm, the engine grunt becomes obvious. It’s not an enjoyable sound and you immediately get off the gas. There’s a big change though in the way the GLA rides. The bouncy ride has now given way to a bit of comfort, however, I still feel that the suspension could have been tweaked to be on the softer side, but the ride is not a bumpy one now and that’s a big plus.

It’s more agile too and the higher ground clearance has not hampered the performance of the car. As I’ve told you earlier, all-wheel drive is now standard on the GLA 220d and it comes with Downhill Speed Regulation (DSR) which helps to handle steep downhill driving. The speed can be set between four and 18 kmph which makes it easier to navigate through terrains. Driving modes include – Eco, Individual, Off-Road and Dynamic and in each you can tweak the setting of the steering and the engine. The best option is individual, where you put the steering response into Eco mode and the engine response into Sport mode and well, it all falls into place. The 18-inch tyres give you the much needed grip and the GLA maintains its composure when driven into a corner. Now, Mercedes-Benz calls it a genuine off-roader and we can’t wait to test that part out.

Mercedes-Benz GLA Driving

The GLA is set up stiff, so the ride is a bit bumpy at slow speeds, especially when driving over potholes or undulations. Pick up the speeds, however, and the ride does get a bit better. But the joy of this set up lies in corners, and that’s where the GLA shines.Despite its 171mm ground clearance, the GLA handles just like a car. It remains flat and true to an intended line around a corner. There is good feedback from the steering too, and the grip from the fat tyres and the all-wheel-drive system make the GLA enjoyable around canyon roads. This, with the added peace of mind that you won’t have to worry too much about scraping the underbelly on bad roads.

Mercedes-Benz GLA Safety

The Mercedes-Benz GLA-Class comes loaded with everything you might want from a luxury compact SUV in today’s day and age. The typically Mercedes-Benz centre console with the inbuilt telephone and audio controls does look a little outdated although they do their job well. With additional features like a reverse camera, parking sensors and GPS-navigation, the GLA is right at par with everything else in its segment. The GLA also comes with safety features like tyre pressure monitoring sensors, attention assist and seven airbags.Mercedes-Benz’s Command system that controls all the function on the main infotainment screen is as good as ever and offers the driver and the passengers an intuitive experience. That said, we did find the infotainment screen to be slightly smaller than what we could have expected and as with the A-Class and B-Class, a slight after though on the part of the designers.

Mercedes-Benz GLA Cost in Hyderabad

Mercedes Benz Gla Class Ex-Showroom Price in Hyderabad ranges from 31,70,935/- (GLA Class 200 d Style) to 38,01,700/- (GLA Class 220 d 4MATIC). Get best offers for Mercedes Benz Gla Class from Mercedes Benz Dealers in Hyderabad. Check for Benz GLA price in Hyderabad at Carzprice

Mercedes-Benz GLA Conclusion

The Mercedes-Benz GLA is not only the most important car Mercedes-Benz will launch this year, we believe it will be the most important car Mercedes-Benz will launch for a while. With the new C-Class and the stunning CLA-Class on its way to India soon, the only thing Mercedes-Benz will really have to be worried about is the GLA cannibalising traditional sedan customers with the lure and aura of a multipurpose platform like a compact SUV.Should the Audi Q3 and the BMW X1 be worried about the Mercedes-Benz GLA-Class wooing audiences in a way they have never had to worry about in the past? Considering the fact that the GLA offers good performance, handing and interior trim while managing to look as good as it does, the answer is a resounding YES!

The Best Keyword Research Tools For SEO

 

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If you’re improving SEO, you’re going to need a few tools. We’ve mentioned a couple of them already, but here’s a full list of the keyword research tools we like. Many of these go way beyond keyword data to help you analyze different aspects of your marketing.

Ahrefs

Ahrefs is an all in one toolkit to help you improve search traffic.

Answer the Public

Answer the Public shows you the questions searchers ask to help you with content targeting.

Bing

Bing includes a keyword research tool in Bing Webmaster Tools. The tool provides volume and keyword suggestions.

Google Adwords Keyword Planner

Google Adwords Keyword Planner provides monthly global and local keyword search volumes.

Google Trends

Google Trends is a useful tool for deciding which of several similar search terms is more popular For Digital Marketing Companies Check Vivid Digital

Keyword Eye

Keyword Eye brings together keyword data from Google, YouTube and Amazon, and helps you find keywords, questions and competitors’ keyword and advertising data, as well as trending content.

Keyword Spy

Keyword Spy is a downloadable keyword tool which helps you to identify competitors’ keywords and find related terms you can use in your own content and marketing.

Keyword Tool

Keyword Tool is a free online tool that generates around 750 Google keyword suggestions. It also offers keyword suggestions for Bing, YouTube, Amazon, eBay and Apple’s app store.

Long Tail Pro

Long Tail Pro includes a number of useful keyword research features. As well as simply finding keywords, you can assess ranking difficulty, competitiveness and can filter results in various ways, such as by local search.

LSIGraph,

LSIGraph, mentioned earlier, provides a long list of Google autocomplete suggestions.

Moz Keyword Explorer

Moz Keyword Explorer allows you ten free searches a month. If you need more, you’ll need to upgrade to Moz Pro. You can search for keywords to find related terms and search volume.You can also filter results according to similarity, volume and range of sources.

SEMrush

SEMrush is a comprehensive marketing toolkit that includes a lot of SEO tools. You can try out a free keyword search on this page.

The SEO Book Keyword Suggestion Tool

The SEO Book Keyword Suggestion Tool aggregates search data and provides volumes, related terms, and more.

SERPS keyword research database

The free SERPS keyword research database lists related terms and provides search volume, cost per click and value for each keyword phrase.

Soovle

Soovle provides autocomplete suggestions from multiple sources on a single page. In addition to Google, YouTube, Amazon and Bing, it includes data from Wikipedia, Answers.com and Yahoo.

SpyFu

SpyFu is a paid tool that uses 11 years of historical data to help you find your competitors’ most profitable keywords and the keywords they’ve used for SEO and ads.

Ubersuggest

Ubersuggest provides lists of keywords, though you’ll have to install the Keyword Everywhere extension to get search volume and cost per click data.

Wordstream Keyword Tool:

Wordstream Keyword Tool: This tool uses browser searches, information from internet service providers and search data to include a wide keyword database. You can get 10 free searches then one daily search for free.

Honda Amaze Performance & First Drive

Honda Amaze Overview

This is the all-new Honda Amaze. Everything from the chassis to the body shell, the interior design, the features, safety equipment and, very importantly, the transmission has been changed. The engines are not all-new but get improvements of their own for improved driveability, fuel efficiency and comfort. Honda says the goal for their R&D Asia Pacific department was to make a ‘one-class-above’ sub-4 metre sedan based on the feedback from both existing owners of the previous-gen sedan as well as potential customers of the all-new one. View offers on Honda Cars from Honda dealers in Hyderabad at Autozhop

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Honda Amaze Style

Honda Amaze now comes in a completely new avatar. It is very different from the outgoing model. The car is underpinned by an all-new platform and the exteriors look appealing. It is now more stylish, and premium looking. The platform has made it longer, wider and the wheelbase has also increased.

Front

It gets the signature thick chrome grille of Honda and the front is flat in design. The grille blends into the headlamps, which are now much sleeker. The headlamps are regular halogen ones and are not projectors, even on the top end VX trim. The car gets LED daytime runnings lights integrated into the headlamp and the turn indicators are also embedded. The fog lamps are round in shape and have a black bezel. The bonnet has grooves which make it look muscular.

Side

The side of the 2018 Honda Amaze looks much more evolved now, especially with the well integrated boot. It looks more like a premium sedan from the side now. The door pillars are blacked out and it also has new door handles which are identical to the City. There is a shark fin antenna as well. The car gets 15-inch ally wheels on the top two V and VX variants. The base E and S variants get 14-inch steel wheels. The spare wheel is a 14-inch steel wheel, across all variants.

Rear

The rear of The new Amaze looks sportier. While the car we has earlier seen at the Auto Expo has a chrome strip on the boot, the production model does not get any chrome at the rear. The tail lamps are attractive and are of a split design. The rear bumper is large and extends low with an integrated skirt.

Honda Amaze Space

The second generation Amaze gets a completely new dashboard. Everything inside is new, starting from the 3-spoke multi-function steering wheel, instrument cluster with MID display, automatic climate control buttons, design on the AC vents and a DIGIPAD 2.0 touchscreen infotainment system. The materials used inside the cabin too feel more premium. Needless to say, the dual-tone black and beige treatment on the dashboard makes the cabin feel airy and large. The steering feels good to hold and in terms of features, the new Amaze offers Apple CarPlay, Android Auto, MirrorLink, cruise control, steering-mounted audio and cruise controls, push-button start, rear parking camera with sensors and electrically adjustable and foldable ORVMs.

The front seats provide great comfort and support, the side bolstering deserves a special mention. Cabin space is much improved in terms of headroom, shoulder room, legroom and knee clearance. The rear seat is a much more comfortable place to be in. However, under-thigh support is strictly average for both the front and rear seats. Ingress and egress are comfortable too. The almost flat floor at the rear seat also makes the new Amaze a comfortable 5-seater compact sedan. The AC is pretty impressive and cools the cabin quickly. Honda has increased the capacity of the compressor to ensure quick cooling in our country’s tropical climate. Boot space is up by 20-litres and now measures 420-litres, which is best-in-class.

Honda Amaze Gearbox

The same engines do duty in the 2018 Honda Amaze. One is the 1.2 litre, four cylinder, SOHC engine that produces 89bhp of power at 6000rpm and 110Nm of torque at 4500 rpm. The power and torque are slightly improved now. This engine comes with a 5-speed manual transmission and also a CVT. The engine feels smooth and refined. The manual one, though not outrightly punchy, suits easy driving. The gearshifts are fine and the clutch is light. The CVT transmission focusses more on comfort and is laid back in acceleration. It takes it own sweet time and can get boring as well.The second engine is the 1.5-litre diesel engine with 99bhp of power at 3600rpm and 200Nm of torque at 1750rpm. The engine is now tweaked to offer better performance and fuel efficiency. It comes mated five-speed manual transmission. The manual diesel is the most fun to drive of the lot. There is good grint in the engine and has sprightly performance. I was quite suprised at the way the NVH levels are controlled now. There is considerably less noise intruding inside the cabin now. Not that its not noisy, but much better than before.

The highlight here is the new diesel CVT which is seen for the first time. I wasn’t so convinced about it, until I drove it. It feels good to drive. Of course, it again focuses on comfort rather than outright performance, but it is not disappointing either. The acceleration is smooth as the speed builds up in a linear fashion. Now this engine has a reduced power of 80 bhp, which is 20bhp less than the manual version and the torque is also 160Nm. The reduction of power and torque is due to the fact that diesel engine has a flatter torque available across a range of rpms, hence unlike petrol, the diesel CVT does not require high power. However, the drive experience of this one was quite impressive and we do recommend it if you prefer long leisure driving.

Though we did not do a detailed mileage test, however, we estimate a city mileage of around 12 km/l and highway mileage of 16km/l for the petrol manual. The petrol CVT will return around 10km/l in the city and around 15 km/l on the highway.The diesel manual is the most fuel efficient one with a city mileage of around 15 km/l and on the highway it will return close to 19-20km/l. The diesel CVT will return 12-13km/l in the city and around 17-18km/l on the highway.

Honda Amaze Driving

The new Amaze is a big improvement in this department. The new chassis is lighter and so the car is more chuckable. It handles better than the earlier model and the steering response is also better. High speed stability is good and it gives more confidence during cornering. The brakes are fine, but I would have preferred some more bite, specially at high speeds. What impressed us most is the rear seat ride quality. The new suspension has revised damping and the feel is close to a European car. The car also doesn’t get unsettled easily o bad patches. The glove box of the car kept popping open whenever we ran over a speed breaker. A lock adjustment would solve that issue.

Honda Amaze Safety

In terms of safety features, the 2018 Honda Amaze continues to get dual airbags and ABS with EBD but now as standard across the range. The Japanese automaker’s after-sales service has been great and the network is wide-spread too.

Honda Amaze Cost in Hyderabad

Honda Amaze Ex-Showroom Price in Hyderabad ranges from 5,62,455/- (Amaze E MT Petrol) to 8,99,900/- ( Amaze V CVT Diesel). Get best offers for Honda Amaze from Honda Dealers in Hyderabad. Check for Amaze price in Hyderabad at Carzprice

Honda Amaze Conclusion

The exterior design may not appeal to everyone, the interior design, space and equipment on offer certainly will. Couple all this with one of the best ride-and-handling packages on any car in the sub-4 metre sedan segment, the Honda Amaze should feature on top of your list if you are looking to buy one in the near future.

“The 2018 Amaze feels like an all-rounder and, at least with its diesel MT/CVT variants, makes a good case for itself “